An SEO ranking is the most sought after position for web designing or content development companies and it remains a cash cow that increases revenue and creates mighty successes out of ordinary businesses. An SEO ranking indicates the standing of a website in the higher section of the search results page. A higher ranked site will be displayed more frequently thus inviting more visitors on the site. More traffic for your site obviously means a better online footfall and more business.
This has led to site’s digital marketers and analysts vying for the most efficient tools to help their content stay ahead of the pack at all times. There are several tools available in the market, paid and free. Though most of the tools have their free versions, the paid ones would help gain the extra mile by providing detailed analysis.
Let’s peep in and discover some facets of the most popular tools available today. If you are new to SEO tooling, we recommend starting with a free download, reviewing your website and planning the recommended changes as soon as possible. Leave it to the SEO Toolkit to help improve the relevance of your website in search results right away.
Analytics is an entirely free program for tracking traffic patterns on your web-site. It integrates well with other Google applications such as AdSense and AdWords, which makes it all the more valuable. Custom dashboards are possible in this tool, including whatever metrics you wish to view details on.
The primary Visitors Overview screen helps you view your traffic patterns for the past month (or view patterns on your custom date selection). ‘Visitors’ also shows you the average time spent on your site, the bounce rate, and the percentage of new visits which summarizes a good, high-level overview of how your site is doing. High pages/visit, high average time on your site, and a low bounce rate give you an idea of how useful visitors are finding your site once they arrive.
Other information regarding Traffic sources (to track if web traffic is coming from a variety of sources), Content (which depicts page views instead of visits), Conversions (of type Goals to track different kinds of action on your site like length of time spent, reaching a specific page etc and E-Commerce to know where your most profitable customers came from) can be easily obtained and managed via Analytics.
Microsoft’s SEO Toolkit
The IIS SEO Toolkit includes modules like Site Analysis, Robots Exclusion and the Sitemaps and Site Indexes, which let you perform detailed analysis and offer recommendations and editing tools for managing your Robots and Sitemaps files. Pre-built reports, for e.g. in the Site Analysis module aligns your site to SEO recommendations to discover problems such as broken links, performance issues and duplicate resources.
This is a paid tool which is ranked way up by many digital marketing guru’s. SEMRush lets you do keyword research, track keyword ranking, check backlinks and most importantly do a complete SEO audit of your blog. SEMRush makes it easier to find what keyword your site (or for that matter – any site!) is ranking for. Since, the tool has access to large amount of data from Bing and Google, it lets you see where the competitors are ranking for more than 95 million organic keywords.
Thus, it gets easier for you to determine how successful a keyword is for a particular domain and also to see the value of organic traffic coming to specific landing pages. Using this tool, you can find keywords which are driving traffic to your competitor’s website, following which you can write quality content based on those keywords and the valuable pearls of inputs gleaned.
Monitoring rankings regularly is a key task for SEO. Authority Labs provides a daily SEO ranking reports tool which automates campaign monitoring, competitor tracking, and local rank tracking, thereby saving a lot of time. All you need to do is add the domains and keywords you want to track and its gets done!
Authority Labs provides daily rank checking on all the accounts, tracks search results at postal code or city level for accurate reporting, and adds domains or pages from any country and language offered by Google.
With Authority Labs, you can also track competitor domains and gain valuable insights. Moreover, the tool can be accessed by unlimited users for reporting at no extra cost.
Ahrefs gives you a Site Explorer and backlink checker for providing SEO data. The suite includes SEO Report, Site Explorer, Domain Comparison, Backlinks Report and Batch Analysis. Site Explorer is the most popular tool of Ahrefs which is a backlinks profile checker that runs reports on URL or domain and gives key metrics on the number of referring pages/IPs/domains/subnets, backlinks, backlink types and anchor pages.