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A crafter by choice, a successful brand by chance – An extraordinary craft given wings the Digital Way

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The best way of expressing a person’s innermost feelings is not via an email and neither it is through an impersonal SMS, rather it is through the traditional way of personalized cards and memorabilia’s that the receiver can touch, feel and hold forever in their hearts. And that’s precisely what Niharika Expressions is all about- a venture started by Ms. Niharika Gupta.

Nonetheless, as it goes with most brands today, Niharika found that going the traditional way of offline advertising and marketing was not yielding her the kind of response she was looking for. That’s when Niharika discovered the pervasive and influential power of social media marketing. Not only did she discover that there is a wide audience for her products but it also lent her the flexibility to adapt the business and make it bigger and better.

Niharika Gupta is from Chennai and is the proud owner of Niharika Expressions (www.facebook.com/niharikaexpressions). Hailing from the capital city of Delhi, Niharika is a software engineer by qualification but a crafter by choice. Born out of the sheer love of her craft, Niharika started her own outfit ‘Niharika Expressions’- a boutique for handmade cards and scrapbooks.

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As luck would have it, Niharika attempted to put across her handmade cards for sale at a florist’s store and even a chocolate cafe. However, the response was disheartening and that was when she began to look for a platform where she could spread the word about her work. That’s when Niharika Expressions started on Facebook in Jan 2014.

Today, with a fan following of over 2,600 craft lovers on Facebook, Niharika Expressions has successfully served more than 150 clients across India and abroad within a short duration of 2 years. Wide appreciation for her work led to increased Facebook page likes and set the wheels of her business in motion.

Niharika Expressions’s USP is scrapbooks which are available in a wide range to suit the needs of every customer. They are as personalized as you can dream of, be it pictures, text messages, or embellishments related to lifestyle and hobby to accord every occasion and age group. In short In short, she has a hand crafted gift made with lots of love for everyone!!

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Niharika Says, My Journey has been nothing short of extraordinary. Though I never imagined being a crafter professionally, I was always passionate about crafts since childhood. The journey wasn’t easy for me to reach where I am now. The response was disheartening and that made me look for an option where I can spread more about my work.

I have always believed that we should follow our dreams, they know their way..!!

There are no words to explain the afterglow of satisfaction that comes from the words of appreciation from my clients. I feel proud to be a doing well entrepreneur and a successful mother of a 4 year old daughter who is able to devote time for passion as well as responsibilities.

Needless to say, my success would have been incomplete without Facebook and it is courtesy this platform that Niharika Expressions is now a popular brand that has followers across the world.

We know the feeling all to well!

— This blog is a part of our ongoing series ‘Better Digital Thoughts’. Join us as we explore the metamorphosis of businesses, big and small, that continue to transform from being mere enterprises into experiences that count for more. Much much more!

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