The Indian real estate has come a long way from marketing through print advertisements, or sign boards. The increase in the digital marketing spend of the corporates goes to show how well they have received it. A survey by Assocham projects 25% as the percentage of marketing budget, real estate companies spend on digital marketing. This reflects their acceptance of its relevance and efficiency. There are more avenues in digital marketing, to engage the customers meaningfully.

Brand building is achieved successfully with a powerful online presence, an engaging website, well-charted social media strategies and interesting blogs to attract visitors.

Visitor to customer conversion can be done more effectively by strengthening your strategy in Campaign pages, SEO, or Social media. An engaging content in all these channels will not only help sustain but also increase your customers.

Blogs incite interest, effectively engage and convinces the visitors enough to initiate decision making and eventually, conversion of the incoming traffic. It is imperative that the blogs answer questions. It needs to answer FAQs and present in-depth details about other trending topics. An effective content give double benefits – high ranks in SEO and efficient audience engagement.

Call to action: Fine tune the focus on conversions. Once the target audience is engaged, and an interaction enabled, they need to be guided further to make an informed decision. Hence, the call to action has to be emphatic and clear.

Vertical search engines are on almost all top google searches. They also come with their own loyal audience. Besides free listing, they also offer paid listing and advertisements. If it would reach your target audience, it is the best option for extensive marketing.

SEM can help funnel in traffic better. The varied options include Google adwords, Facebook and Twitter ads, etc. Focusing on using strong keywords for better targeting, need-based ad contents and subjecting them to A/B stringent testing and monitoring are essential to make your SEM more effective.

Mobile internet marketing can help you reach that particular population of users who buy smartphones or tablets and are accessible on the go. Investing in a responsive website and including instant messaging tools and newer social media platforms in your strategy, can help you reach your target audience anywhere, anytime.

Content Marketing, done with effective strategy and customization will enhance your brand presence and improve your credibility. A good content can also bring in organic traffic and increase lead generation.

Real Estate Digital Marketing services in Chennai

Real Estate Digital

 

An integrated digital marketing would include efficient execution of all these strategies and adapting it to the ongoing trend. With an estimated revenue of the Indian real estate sector at US$ 180 million by the year 2020, the realtors focus more on digital marketing. Industry estimates put the figure at 50% of their marketing budget, in the next few years.

The dynamic approach to digital marketing has now brought in a new buzz – Geo targeting, where specific areas are targeted to promote business. This results in brand recognition locally.
Social media ads add to your interaction with your customers.

Besides a well-planned contest, like coupons, caption-related or referrals, ads with rich images, videos, or graphics have a better impact.

With tremendous increase in portable devices usage, digital marketing is the best bet which would yield more ROI across brands, categories or sectors. Real estate is well into utilizing this advantage.

conclusion

We, at Open Designs, offer the following services, efficiently customized to suit your needs.

Ø  Qualitative market research
Ø  Organic natural search
Ø  Paid search
Ø  Complete campaign management
Ø  Extensive data and clear insights
Ø  Efficient lead nurturing
Ø  Creative content strategy
Ø  Mobile strategy
We have partnered in the digital journey of many well known realty brands like, Ruby Builders, Ananda Green Manthra, Sreenivas Housing, ECO Farms, Ranka Stelo and Bhoomi & Builders.

We would love to partner with you too! To know more, call us.

FAQ

What are the types of search engine marketing?

Search Engine Marketing can be categorized into three types. They are Search Engine Optimization (SEO), Search Engine Advertising (SEA), and paid submission. SEO can help with boosting the rankings of web pages on the search results and gain more visibility on the internet. Search engine advertising is nothing but advertising in the Google search results. The advertisements on Google results appear on the top and bottom of the page and are labeled as ads. Paid submission is nothing but the method of listing the information of a company to paid online directories for increasing the company’s online visibility and SEO ranking.

Difference between SEO & SEM:

The primary difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that SEO is focused on optimizing a website to increase the traffic from organic results. Whereas, SEM is based on getting traffic from both organic and paid searches. SEO is a long shot as it demands continuous optimization to rank in the top results. On-page SEO is a crucial part of it as it involves optimizing a website with keywords that are being used by potential customers. Whereas, the concept of SEM is relatively simple. If someone searches for a keyword, your website will show up and you need to bid alongside others to get the spot.

How does search engine marketing work?

Search engine marketing is nothing but using strategies to increase visibility in the search engine results. On every Google search, the top and bottom two results are allocated for paid search results. Companies will pay the search engine for their pages to appear on the top of search results. It can be an easy way to increase the overall traffic on a website and boost their revenue. However, one cannot easily get featured in advertisements and get clicked by every user. They should select target keywords properly so that the advertisement will not be visible to customers who don’t require a particular service.

What is the importance of search engine marketing?

Search engine marketing is very important to all businesses, irrespective of their sizes. It is an effective way to increase your online presence and establish brand awareness in the market. By providing informational content for customers, business owners will be able to generate a huge amount of online leads and generate more sales. However, search engine optimization can also help with generating organic leads so that companies need not have to invest a lot in advertisements and paid promotions. It is a great way to credibility and establishes an emotional connection with the audience which will be extremely difficult with traditional marketing methodologies.

What does search engine marketing mean?

Search Engine Marketing is one of the effective ways to grow your business in the digital world. As the competition in the market keeps growing, it has become important for businesses to advertise online to get more traction, and search engine marketing can be the most effective way to promote the products/services. By appearing on the top of search results, businesses will be able to increase the overall traffic on their website and ultimately boost their revenue. Search engine marketing provides opportunities for businesses to reach out to motivated buyers and it can be a powerful way to grow a business.

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