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Miracles do happen! In reality perhaps so but in the online world they most certainly do. Take for instance the many small businesses that have transformed themselves into successful brands or the many big brands who have realised the value of moving away from the traditional full page blow ups to getting out there on the www and vying among all and sundry for their own spot under the sun.
Breaking the internet, going viral, creating followers and trending news are the only buzzwords that matter now. Not to mention the ‘likes’ and ‘shares’ that keep it going strong. Yes, miracles have happened and they continue to happen for all those who realise the potent power of the digital universe.
What matters here is not how big your thought is, rather how much ‘better’ it is! In other words, ‘Better Thoughts’. Better Thoughts have been our guiding light then just as much as it is now.
As we continue to unravel the magic of ‘Digital Thoughts’, do join us as we explore the metamorphosis of businesses, big and small, that continue to transform from being mere enterprises into experiences that count for more. Much much more!
Presenting the second of our ‘Digital Thoughts’ campaign–
SimplySquare, founded in September 2015, is a budding start up centred around Origami. Aiming to be a one stop destination for various Origami products, like Jewellery (bangles, neckpieces, chains, bracelets, anklets, etc), accessories (hair clips, waist belts, wallets, etc.), gift products and more, SimplySquare was started by Sruthakeerthi, a graduate of Marketing Management from M.O.P Vaishnav College for Women and PG Diploma in Advertising Design from ICAT.
The dream of becoming an entrepreneur and a good one at that lured Sruthakeerthi to start SimplySquare. Armed with the love of origami, the vision of starting something great and a keen interest in social media marketing, her idea of SimplySquare began to take shape.
Maximising the most of Facebook, SimplySquare is now a brand that is reaping the rewards of having an active, engaging Facebook presence. She adds on to say, ‘We are constantly reinventing our presence here to make the business better and bigger than ever before. To that end, I add more and more features on the Facebook feeds in order to facilitate online transactions directly via this platform.’
Further she says, ‘for the future, it is my vision to fully exploit various social media platforms and digital marketing tools for its cost-effectiveness, efficacy and speed. The New Year looks really promising for SimplySquare, hopefully orders will start pouring in and I will also be conducting web tutorials and workshops, all the while building a brand too’!
It’s all happening right here. Watch out for our next feature on another digital savvy entrepreneur’s flight to the top using social media tools.
FAQ
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
What are the benefits of having a website to your business?
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
What are the new SEO trends of 2021?
SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,
- Core web vitals : Loading, Interactivity and Visual Stability
- Google’s BERT: Using Machine learning and natural language processing for intent matching.
- Keyword research: To identify high ranking keywords.
- Original content: Value adding content that attracts traffic organically.
- Voice search: Voice activated searches that include colloquialisms in global languages.
- Artificial intelligence: Using AI to personalise the customer journey.
- Video marketing: For visitors to better relate to the brand with audio visual stimulation.
- Featured snippets: Elevate reputation of the business with features snippets on Google.
- Influencer SEO: Partner with social media influencers to get their following as customers.
- EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.
What is the difference between website design and website development?
When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.
Why every business needs SEO?
For anyone who wants to implement digital marketing for their business, Search Engine Optimisation or SEO as it is commonly known should be the first priority. It is more than the misconception of just adding keywords to your content. When done right, SEO can do the following for you.
- Send quality traffic your way.
- Boost the business reputation
- Get results with inexpensive methods
- Increases customer engagement with the site
- Help you understand your customers
- Help you beat the competition
- Continuously evaluate and boost performance of the site
