Table of Contents
We explored the various possibilities to enhance inbound with social media, in our previous blog. Email marketing is one of the channels that contribute to inbound. Let us know more.
Business entities adopt the many forms of inbound marketing strategy, to create brand awareness and to engage target audience.
In spite of many other social media platforms like twitter, face book, and the rest, email still has managed to retain much of its charm. It is one of the major strategies in digital marketing.
Among the busy buzz of the social media, the virtual serenity that emails offer can’t be ignored. This is exactly why, meticulous planning of your email marketing is vital. It is essential that you do it right, lest, your customer feels inundated with un-welcome advertisements.
THE COUNTS OF SUCCESS
Cost effectiveness is made possible, with no printing or postage costs, or no advertising fee. Marketers fine tune the strategy, by automating it, to track and evaluate their emails.
Targeted marketing enables you to control who receives your emails. This helps in engaging your customer with exactly the information he/she wants to receive, thereby, resulting in higher conversion rates.
Measurability. Besides being familiar and workable, email marketing is also measurable. Email marketing softwares allows you to track precise metrics like the rates of delivery, open and subscriber retention.
Shareability. Your mails can be forwarded to other friends by your subscribers, with a single click. This gives your brand more exposure and credibility, with your subscribers becoming your brand proponent.
Personalization. Emails enable direct interaction with your target audience. The mailing list can be segmented as per category / customer requirement, and thus, messages can be more personalized.
Fueling other sources. Being the no.1 digital marketing channel, email marketing also is a major source for data analytics in any organization. Other marketing channels can be powered with the data collected from email marketing.
EMAIL MARKETING OPTIONS
Email Marketing Target your Customer
Every email sent for marketing, satisfies a specific requirement, which defines its purpose. A few are as follows:
Telling what’s new. The content of emails announcing new products / services should focus more on the offer. A brief but descriptive content can engage your audience enough to help them make an informed decision. This is where the call to action plays a vital role. It should be effective and flow with the main content, enough to trigger action.
Inviting for an event that you host requires the emails to showcase the why factor. The target customer should be engaged the moment the mail is opened and convinced enough to attend the event. Creative visuals and a precise content will do the trick.
Transactional emails have a high click through rate (CTR). Utilizing this effectively can benefit your business immensely. For example, a person registering for an event will first fill out a form to receive your transactional email, thanking them for registering, and with more details to help initiate registration.
Lead nurturing is the prime focus for those series of coherent emails that are sent to a specific group of customers who had shown interest in your product / service. To sustain the engagement, it is vital to mention your knowledge about their interest in your product / service, or a specific aspect of it. The mail should also state that it contains further information on it. These emails, hence, have to be planned perfectly, segmented appropriately and timed well to yield good result.
THE FUTURE
Email automation help you create and send personalized message to your customers, customized to suit their requirement. These email automation tools may further evolve to interact efficiently with the users and give them a more personalized experience. Some experts have predicted that the end of 2016 will see the majority of emails opened on mobile devices, as emails have entered a phase of massive transformation.
FAQ
Is Digital marketing the future?
Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –
- The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
- Digital marketing is an excellent way of building brand awareness among people.
- All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.
Is digital branding the same as digital marketing?
No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.
Why Digital marketing is important for marketing?
Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.
