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Why No one Talks About Website Design for Business Growths ?!
Your company wants to be certain that your investment will have a tangible effect on your business–that the investment is worth it, isn’t it? One should know the level of involvement required to make your website an absolute success. In the long term, all the investment in a well-designed, constantly updated website will bring you amazing results.
“Having an attractive and well-design website for your business creates opportunity to influence people’s mind-set and help you to generate more sales.”
If your business is creating or redesigning a website, you’ll want to maximize the multiple elements that make it easier for customers to find and check out your exceptional offerings. If you don’t, you’ll almost certainly lose out to competitors.
Your Website should fuel your Business growth!
“What Business needs now is Design. What Design needs now is making it about Business”–Beth Comstock.
A website has no geographical limitation. It is like having a very dynamic, well organized sales force available to your customers 24/7. And it is one of the first interaction that your potential customers will have with your Business. A dynamic and vibrant website will function as a bridge between the client and your products. No other means of business promotion will provide your company with this level of interactivity with potential customers.
It’s important to take note of functionalities of your Business website because in order to establish a great trust from the potential customers, the usability of your website should be absolute and easy to manage, the ease of use can be a competitive advantage and get your Business more ROI.
A good foundation of an effective website, designed to your business with all the capabilities, characteristics and structure that is implemented, will surely achieve a positive impact for your business. A good design will cause potential customers to do business with your website and it will get you more revenue that leads to your successful business growth.
The Smarter Approach
How much time do you think does a prospect spend on your website? The answer is, that it takes no more than 50 milliseconds for users to form an opinion about your website. “Never judge a book by its cover”? It may be a life philosophy, but it doesn’t imply to online user behavior.
There should be an interaction between your business website and your potential customers. A good website is designed to create a great user experience to keep them coming back to your website.
Website Usability
“85% of B2B customers search the web before making a purchase decision”. Your website has the best chance of being a prospect’s “first impression” of your company and offerings.
Why should you invest? The answer is simple. It’s the great web design that instills trust in your business.
First impressions are 94% design-related. Studies of user behavior have found that visual appeal and website navigation have the biggest influence on people’s first impressions of your brand. Positive first impressions leads to higher satisfaction and that will lasts for years to come.
One should remember to focus on the design elements that can be a proven one to enhance customer satisfaction and drive revenue. They are:
- Responsive design — accessing mobile users.
- Authoritative content — the power of attraction and relevancy.
- Accessibility and user-experience
Clearly, usability is important to customers – and it needs to be important to your company as well. A usable website is quick to load; view able on any device; and organized so that visitors can quickly find the information they need.
Quick Facts
Technology and trends change rapidly. Websites will naturally fall out of sync with the advances in technology. A website redesign helps modernize your brand’s website and allows it to meet the needs and behaviors of users today. Mobile responsiveness alone can expand your potential audience, decrease bounce rate and increase customer/lead outreach.
Website usability features are tied to conversions. Here are a few that can affect search engine ranking:
- Effectiveness: can users achieve their objectives when they land on your website? Can they find the information they need, order the products they desire, or contact the company for customer service?
- Efficiency: adding to effectiveness is efficiency. Besides being able to achieve an objective, how quickly can a user complete a task? If visitors cannot find what they need effectively and efficiently on your website, they’re more likely to navigate away. The shorter time they spend on your website may have a negative impact on the SEO ranking.
- Learnability: can users learn to navigate your website quickly? Are the calls-to-action that are clickable consistent so visitors know how to interact? When visitors spend too much time trying to figure out how to use your website, they’re spending less time consuming your information or looking at your products.
- Memorability: can users re-find your website next time they go onto a search engine? Repeat traffic can help you get a Google ranking boost.
- Error Prevention: certain errors on a website can affect not only user experience but also SEO ranking.
It’s crucial to carve out a space in the competitive landscape and far more important to grab and hold the attention of your target users. Reach out to us if you want to learn more about Open Designs approach to web design. Visit www.opendesignsin.com or talk to us @ +91 98402 18632
FAQ
Does dark mode website design really help your business?
Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.
What are the benefits of web designs services?
Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.
What are the newest trends in website design?
Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.
What is the best way to build your website?
Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.
- Choose a web developer. Find a web developer with experience and knowledge of website design.
- Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
- Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
- Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
- Publish your website: Now that your website is designed and done, you are ready to publish it.
What are the most important principles of web design?
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
What is the purpose of website design?
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.
