{"id":1006,"date":"2016-03-23T18:43:10","date_gmt":"2016-03-23T13:13:10","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=1006"},"modified":"2021-02-05T11:23:05","modified_gmt":"2021-02-05T05:53:05","slug":"facebooks-marketing-management-services","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/facebooks-marketing-management-services\/","title":{"rendered":"Facebook\u2019s new Reactions feature made us go yay, wow, love and more! More on that here"},"content":{"rendered":"

Facebook\u2019s new Reactions feature made us go yay, wow, love and more! More on that here<\/h4>\n

Think of the many emotions you experience in a single day, a single hour and even more microscopically every minute, and try describing them in, say, one word. Tough, isn\u2019t it? After all no one can claim to experience anger all the time or happy \u2018hahaha<\/strong><\/em>\u2019 all day through. Just as situations change, so do our reactions to it. And that\u2019s exactly what Facebook\u2019s new Reactions feature is all about- your Emotions\/ Responses\/ Upshots and how you express them in your social interactions on Facebook.<\/p>\n

It\u2019s a change, whose time had come<\/strong><\/h4>\n

From the time that it was launched, Facebook\u2019s Reactions<\/a><\/strong> has received a whole bunch of reviews encompassing brands and businesses besides individual users who find that the new emoji\u2019s come with their own set of benefits and drawbacks that vary depending on the situation at the given time.<\/p>\n

However, as change goes, Reactions does reflect the need for the people to express themselves more clearly on the social platform. Remember here that emotions expressed on a face-to-face interaction tend to be read differently while those expressed online tend to be interpreted in a different way.<\/p>\n

How it changes the way we react<\/strong><\/h4>\n

To start with let us take the example of a string of likes on a friend\u2019s page. What does that make the other \u2018friend\u2019 feel? Jealousy, love, boredom, resentment; it could be any one among these or maybe neither of them altogether. So how then does this \u2018friend<\/strong><\/em>\u2019 react? Well, in the case of the new feature, the \u2018friend<\/strong><\/em>\u2019 has a choice of six emojis to pick from.<\/p>\n

Nonetheless, therein perhaps lies the limitation, you see, earlier with the like button, which was a blanket feeling used to express a range of emotions, and now with the new Reactions that limit it to six emojis of “love<\/strong><\/em>,” “haha<\/strong><\/em>,” “yay<\/strong><\/em>,” “wow<\/strong><\/em>,” “sad<\/strong><\/em>” or “anger<\/strong><\/em>“, one cant really say that they succinctly cover the gamut of complex feelings that exist out there.<\/p>\n

But then that\u2019s just making a case in point where individual relationships are concerned. Talking about advertisers<\/strong>, the Reactions open up a whole new world of possibilities besides heralding countless other means of engagement that can be brought forth by them. Corporates giants, brands even small businesses will obviously be privy to a host of valuable data that will be easily interpreted through the emojis.<\/p>\n

This in turn sets in motion the wheels of more revenue and more data because not only will advertisers be sending in more targeted advertisements to the users but also getting a firsthand feel about the users feelings as they directly post it in their News Feeds.<\/p>\n

Does this augment Facebook as a stronger contender in the online ad marketplace, we think, yes! What\u2019s more, it also means an improved case for yanking up ad prices. With 1.6 billion worldwide users, this is a change that stakeholders will most certainly be happy with.<\/p>\n

Get a load of this-<\/strong><\/h4>\n

Nothing gives an insight about users\u2019 reactions as numbers do. Take a look at the stats for the Facebook Reactions so far-<\/p>\n

\"Facebook
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And the vote goes to-<\/strong><\/h4>\n