{"id":115875,"date":"2021-05-05T17:42:01","date_gmt":"2021-05-05T12:12:01","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=115875"},"modified":"2021-05-19T17:55:12","modified_gmt":"2021-05-19T12:25:12","slug":"top-5-retargeting-strategies-for-your-e-commerce-platform","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/","title":{"rendered":"Top 5 Retargeting Strategies for your E-Commerce Platform"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7af296a9a2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7af296a9a2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/#What_is_Product_Retargeting\" title=\"What is Product Retargeting?\">What is Product Retargeting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/#Why_is_retargeting_so_important\" title=\"Why is retargeting so important?\">Why is retargeting so important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/#Ready_customer_retargeting\" title=\"Ready customer retargeting:\">Ready customer retargeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/#Top_customer_retargeting\" title=\"Top customer retargeting:\">Top customer retargeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/#Abandoned_cart_retargeting\" title=\"Abandoned cart retargeting:\">Abandoned cart retargeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/#Dynamic_product_retargeting\" title=\"Dynamic product retargeting:\">Dynamic product retargeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/#Website_visitor_retargeting\" title=\"Website visitor retargeting:\">Website visitor retargeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-5-retargeting-strategies-for-your-e-commerce-platform\/#All_things_considered\" title=\"All things considered:\">All things considered:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">As a business owner, you might have surely faced the disappointment of lower sales during your initial days. However, you might also have found the solutions to your challenges with effective targeting strategies such as redesigning your website by the <\/span><span style=\"font-weight: 400;\">best eCommerce development company <\/span><span style=\"font-weight: 400;\">or publishing focused ads aimed at your potential audience. As the case may be, you may have also discovered the magic pill of Product Retargeting during the course of your re-strategizing plans.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Product_Retargeting\"><\/span><b>What is <\/b><b>Product Retargeting?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Product Retargeting <\/span><span style=\"font-weight: 400;\">is extremely powerful as it gives you the opportunity to show ads to your target audience or the ones who visited your site already. By following this strategy, you can easily nurture them to complete a conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can also be considered as the magical path that leads business owners to connect with potential customers in the quickest possible way. If you aren\u2019t paying enough attention to these strategies, that\u2019s a real problem right there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from retargeting, there are several strategies that you should pay precise attention to. Luckily, there are ways to get along with it. If you want to improve your sales and grow your eCommerce business, getting in touch with the <\/span><span style=\"font-weight: 400;\">best eCommerce development company in Chennai<\/span><span style=\"font-weight: 400;\"> is the best way to get started.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_retargeting_so_important\"><\/span><b>Why is retargeting so important?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is a well-known fact that a majority of users will not make a purchase on their first visit to your site. Most business owners do not take action on it and blame it on the marketing team. The major problem is that you are letting a lion\u2019s share of potential customers slip right under your nose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where retargeting comes into play; you can reach out to your visitors after they\u2019ve left your page\/website and promote your products\/services. There are a bunch of companies that could easily pull off this job; go through the listicles of the <\/span><span style=\"font-weight: 400;\">top 10 eCommerce companies in Chennai<\/span><span style=\"font-weight: 400;\"> to create retargeting campaigns that yield results.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the retargeting strategies for your eCommerce platform.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ready_customer_retargeting\"><\/span><b>Ready customer retargeting:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers who have already made up their minds to make a purchase are called \u201cReady customers\u201d. These customers can also be making their first purchase on your store and retargeting gives them the little push they need to proceed. Contact the <\/span><span style=\"font-weight: 400;\">best eCommerce development company in Chennai<\/span><span style=\"font-weight: 400;\"> to get more customers in the shortest turnaround time.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Top_customer_retargeting\"><\/span><b>Top customer retargeting:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For most businesses, 80% of their sales will be contributed by their regular customers. These will constitute your loyal customer base and can also be referred to as your \u201cTop Customers&#8221;. Although they always prefer your brand\/product every time, retargeting ads will ensure that your company stays fresh in their minds. Discuss your business requirement with a top <\/span><span style=\"font-weight: 400;\">eCommerce web design company in Chennai<\/span><span style=\"font-weight: 400;\"> to keep your customers engaged with your brand\/service.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Abandoned_cart_retargeting\"><\/span><b>Abandoned cart retargeting:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ever got annoyed by the regular notifications from Flipkart and Amazon? A study has concluded that more than 77% of users abandon the products in their cart because of these incessant notifications &#8211; a number that business owners cannot afford to ignore. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Now that it has become clear that one cannot stop a customer from abandoning their cart, the good news is, retargeting ads can help you with it.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dynamic_product_retargeting\"><\/span><b>Dynamic product retargeting:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dynamic product retargeting is one of the most common types of retargeting strategies that can be witnessed on social media platforms. Carousels can be a great way to grab the attention of a potential customer. Hire a professional designer from the <\/span><span style=\"font-weight: 400;\">best eCommerce development company in Chennai<\/span><span style=\"font-weight: 400;\"> to attract users. As the carousels will have a picture of the product along with a short description and its link, the conversion rate is very high.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_visitor_retargeting\"><\/span><b>Website visitor retargeting:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers will leave your site for various reasons and may not come back to make a purchase. The common reasons include improper website design, poor UI\/UX design, change of mind, price, unavailability of product, etc. Luckily, there are ways to reach out to them even after they have left your website. Ensure that you recruit talented hands to make the most out of this golden opportunity.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"All_things_considered\"><\/span><b>All things considered:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Retargeting is something that requires your utmost attention as you will be risking sending your lead magnet to the wrong person. If you notice the retargeting ads on social media platforms, they will be precise, hyper-focussed, and will stick to the point.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since it is literally about a single product\/service, make sure you don\u2019t commit any mistakes. Join hands with the <\/span><a href=\"https:\/\/www.opendesignsin.com\/\"><span style=\"font-weight: 400;\">best eCommerce development company in Chennai<\/span><\/a><span style=\"font-weight: 400;\"> to craft your retargeting ads with innovative ideas and promotional strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a business owner, you might have surely faced the disappointment of lower sales during your initial days. However, you might also have found the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":115881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[740],"tags":[634,629,773],"class_list":{"0":"post-115875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce-design-and-development","8":"tag-best-ecommerce-development-company","9":"tag-ecommerce-development-company","10":"tag-top-10-e-commerce-companies-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Retargeting Strategies for your E-Commerce Platform - Open Designs India<\/title>\n<meta name=\"description\" content=\"Retargeting strategies are the most effective ways to boost your overall sales online. 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