{"id":117645,"date":"2021-05-27T17:47:45","date_gmt":"2021-05-27T12:17:45","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=117645"},"modified":"2021-06-03T18:29:14","modified_gmt":"2021-06-03T12:59:14","slug":"the-ultimate-guide-to-link-building-campaigns-with-expert-advice","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/the-ultimate-guide-to-link-building-campaigns-with-expert-advice\/","title":{"rendered":"The Ultimate Guide to Link Building Campaigns [With Expert Advice]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e781d293dce\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e781d293dce\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-ultimate-guide-to-link-building-campaigns-with-expert-advice\/#What_is_link_building\" title=\"What is link building?\">What is link building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-ultimate-guide-to-link-building-campaigns-with-expert-advice\/#Why_do_I_need_link_building\" title=\"Why do I need link building?\">Why do I need link building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-ultimate-guide-to-link-building-campaigns-with-expert-advice\/#How_to_build_links\" title=\"How to build links:\">How to build links:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-ultimate-guide-to-link-building-campaigns-with-expert-advice\/#Link_building_strategies_that_actually_work\" title=\"Link building strategies that actually work:\">Link building strategies that actually work:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-ultimate-guide-to-link-building-campaigns-with-expert-advice\/#Expert_advice_to_stay_on_the_safer_side\" title=\"Expert advice to stay on the safer side:\">Expert advice to stay on the safer side:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-ultimate-guide-to-link-building-campaigns-with-expert-advice\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Link building is an important part of digital marketing strategies as they reward websites with high rankings on Google. It takes time and proper efforts to get desired results. If you are just getting started in digital marketing, link building can be a complicated process to take in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worry not, we created this blog with an actionable and straightforward approach. Let\u2019s get started from the bottom line and learn from the basic question.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_link_building\"><\/span><strong>What is link building?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Link building is nothing but the process of getting other websites to link to the pages on your website. This is a powerful approach to rank higher on Google results and effectively increase your overall revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So that leads us to another important question asked by business owners, \u201c Do I need Link Building and why is it important for my business?\u201d. While the answer is subjective to the majority, here is a perspective from the <\/span><span style=\"font-weight: 400;\">best digital marketing agency in Chennai<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_do_I_need_link_building\"><\/span><strong>Why do I need link building?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Well, if you want to rank higher on Google search results, you certainly need links from other websites. More links on your websites will indicate the authenticity of the content on your website and eventually turn things in your favor while ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As websites tend to link each other, people can get valuable information from them. As lower-quality pages will not provide useful information for people it will not be possible to get effective results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving further let\u2019s look into tactics and strategies to build effective links. If you are doing something, do it the right way!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_to_build_links\"><\/span><strong>How to build links:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Basically, there are five ways or strategies for effective link building. They are:<\/span><\/p>\n<h4>Adding links to your page:<\/h4>\n<p><span style=\"font-weight: 400;\">To put it in simple words, this is about manually placing links to other sites (that don&#8217;t belong to you) on your website. Although it sounds simple, look for the <\/span><span style=\"font-weight: 400;\">best digital marketing services in Chennai<\/span><span style=\"font-weight: 400;\"> to do it the right way. If not you can end up spamming your own website.\u00a0<\/span><\/p>\n<h4>Requesting for links:<\/h4>\n<p><span style=\"font-weight: 400;\">As the name suggests, this is exactly the opposite of adding links. You can email the administrator of a website with a compelling reason and request a link from their website. The compelling reason should have content that clearly explains the important factor \u201cWhat\u2019s in it for them?\u201d<\/span><\/p>\n<h4>Purchase links:<\/h4>\n<p><span style=\"font-weight: 400;\">Although most digital marketers won\u2019t prefer this route, you can get high-quality links by investing money. However, educate yourself before stepping into it as there are several potential risks that you might face. Else, you can also contact the <\/span><span style=\"font-weight: 400;\">best digital marketing agency in Chennai<\/span><span style=\"font-weight: 400;\"> to get it done professionally.\u00a0<\/span><\/p>\n<h4>\u201cGenuinely\u201d earn links:<\/h4>\n<p><span style=\"font-weight: 400;\">If you do something that makes you truly stand out from others, you will get noticed. People will write about you on their platforms and will obviously link to your website. By learning a few tactics and strategies, you will be able to promote your website effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you have learned the tactics for link building, let\u2019s look into some of the actionable link-building strategies that will bring effective results.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_building_strategies_that_actually_work\"><\/span><strong>Link building strategies that actually work:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin with a simple strategy that is extremely popular with digital marketers.\u00a0<\/span><\/p>\n<h4>Pursue your competitor\u2019s links:<\/h4>\n<p><span style=\"font-weight: 400;\">Staying on par with competitors is one of the most fundamental activities in any business. By studying the activities of your competitors, you can figure out the tactics that work. You can also get an idea of their link building and content marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hire SEO analysts from the <\/span><span style=\"font-weight: 400;\">best digital marketing agency in Chennai<\/span><span style=\"font-weight: 400;\"> to implement reverse-engineering concepts into your strategy. There are paid and free tools that can be used to get crucial insights into the performance of your website. <\/span><\/p>\n<h4>Promote your content:<\/h4>\n<p><span style=\"font-weight: 400;\">Content is one of the most valuable assets of your website and it provides the links one needs to build a website. There are three basic ways to promote your content, they are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outreach<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As the content on your website provides so much value to your business, it makes sense to approach the <\/span><span style=\"font-weight: 400;\">best digital marketing agency in Chennai<\/span><span style=\"font-weight: 400;\"> and get professional content writers to work on your website.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expert_advice_to_stay_on_the_safer_side\"><\/span><b>Expert advice to stay on the safer side:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No matter how you devise the marketing strategies, refrain from posting links on irrelevant sites.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay away from public networks as they will be overcrowded.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build realistic relationships with customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research your content well and avoid copying\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The whole idea of running a link building campaign is to drive traffic to your site. Contact the <\/span><a href=\"https:\/\/www.opendesignsin.com\"><span style=\"font-weight: 400;\">best digital marketing company in Chennai<\/span><\/a><span style=\"font-weight: 400;\"> to get on the right track and yield more profit. Have you tried these strategies? Let us know in the comments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building is an important part of digital marketing strategies as they reward websites with high rankings on Google. It takes time and proper efforts&#8230;<\/p>\n","protected":false},"author":1,"featured_media":117648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[783,761,782],"class_list":{"0":"post-117645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"tag-best-digital-marketing-agency-in-chennai","9":"tag-best-digital-marketing-company-in-chennai","10":"tag-link-building-campaigns"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Link Building Campaigns [With Expert Advice] - Open Designs India<\/title>\n<meta name=\"description\" content=\"Although link building is an old concept, it still works effectively to bring in results. 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