{"id":1778,"date":"2016-05-30T17:14:47","date_gmt":"2016-05-30T11:44:47","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=1778"},"modified":"2021-02-05T11:10:15","modified_gmt":"2021-02-05T05:40:15","slug":"digital-thought-small-business","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/digital-thought-small-business\/","title":{"rendered":"Big dreams take wing- Here\u2019s one more impossible-to-miss Digital Thought that transformed a small business into an enterprise"},"content":{"rendered":"

Coming from a small village \u2018Iragavaram<\/a><\/strong>\u2019 in Andhra Pradesh, nobody would have thought that Kanthi Ranjani would have tasted success so early on in her life.<\/p>\n

Kanthi\u2019s story is one that inspires and makes you believe that anything is possible if you\u2019re willing to put your heart and mind to it. Of course, things don\u2019t just move by themselves, there\u2019s grit, determination and a large part of digital<\/a><\/strong> magic woven in together that makes ordinary occurrences into overnight success stories. Much like the way it happened with Kanthi Ranjani.<\/p>\n

Big dreams take wing<\/h4>\n

Kanthi Ranjani<\/strong> comes from a simple household, in a small village in Andhra Pradesh, but her dreams- they were big. Egged on by her father- an astrologer, Kanthi got the support she needed to pursue her endeavours while Kanthi\u2019s mother- a house wife, who has a natural flair for creativity encouraged her to follow her dream.
\n
\n<\/a>\"Digital<\/a>
\nKanthi herself is pursuing her diploma in elementary education but it was her love for doing something different and fulfilling her dream of creating unique things that actually led her to pursue a vocation other than just academics. She was enamoured by the idea of becoming an entrepreneur and giving wings to her passion, which led her to start the brand – Taiyo jewellery- a business dealing with handmade jewellery.<\/p>\n

Some hurdles to cross<\/h4>\n

Kanthi\u2019s business took off as she created a page for her products on Facebook and orders came pouring in. However, her first hurdle came when someone reported her page as abuse consequent to which Kanthi lost the page, her followers and with it some part of her zeal too.<\/p>\n

But the way to success is usually paved with hurdles and that\u2019s exactly what happened with Kanthi too. As she had lost her Facebook page, Kanthi decided to explore other options that satisfied her need for utility and creativity<\/a><\/strong>, which is when she came up with the idea of starting the brand Object Monkey.<\/p>\n

Full steam ahead<\/h4>\n

Capturing the trend of flaunting attractive phone skins, Object Monkey was Kanthi\u2019s brainchild wherein she designs beautiful bling phone skins and markets them via a Facebook page<\/a><\/strong> by the same name.<\/p>\n

Needless to say, Kanthi started Object Monkey in May 2015 and in less than a month\u2019s time the brand skyrocketed in popularity and she began getting a phenomenal response. Object Monkey\u2019s first customer got a customised mobile case from her company and perhaps that\u2019s how the brand became viral, as not only did the happy customer post about Object Monkey in her timeline but she even invited her friends to the Object Monkey page and urged them to give a 5\/5<\/strong> rating.<\/p>\n

\"small<\/a>
\nBesides a smart marketing technique wherein Kanthi tags all her customers pictures with her products has worked exceptionally well. In fact, so good has been the response that 9 out of 10 customers send her selfies taken with Object Monkey\u2019s phone skin.<\/p>\n

Moving with the times<\/h4>\n

Kanthi\u2019s tryst with success doesn\u2019t end here, it only just begins and she plans to further the brand by starting an e-commerce site<\/a><\/strong> which will be dedicated to handcrafted items with ancient models designed by village folk. Not only is Kanthi going to provide a source of livelihood to the village folk but, as she puts it in her own words, Object Monkey will pave the way for making her \u2018handcraft employees<\/strong><\/em>\u2019 i.e. the village co-workers, self sustaining new age artists as well.<\/p>\n

This was Kanthi\u2019s digital success story, what\u2019s yours?<\/strong><\/em><\/h4>\n","protected":false},"excerpt":{"rendered":"

Coming from a small village \u2018Iragavaram\u2019 in Andhra Pradesh, nobody would have thought that Kanthi Ranjani would have tasted success so early on in her…<\/p>\n","protected":false},"author":2,"featured_media":2395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[744],"tags":[226,155,227,228,229,153,154,224,225],"class_list":{"0":"post-1778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-case-studies","8":"tag-creative-marketing-ideas-small-business","9":"tag-digital-company-chennai","10":"tag-digital-marketing-ideas-2016","11":"tag-digital-marketing-tips-and-tricks","12":"tag-digital-marketing-tips-for-small-businesses","13":"tag-digital-thought","14":"tag-small-business","15":"tag-small-business-marketing-ideas","16":"tag-small-business-marketing-strategies"},"yoast_head":"\nDigital Marketing Tips for Small Businesses, 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