{"id":210535,"date":"2022-02-12T11:51:16","date_gmt":"2022-02-12T06:21:16","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=210535"},"modified":"2022-02-15T11:55:51","modified_gmt":"2022-02-15T06:25:51","slug":"why-should-you-focus-on-optimizing-the-home-page-header-banner-image-and-headline-on-your-website","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/why-should-you-focus-on-optimizing-the-home-page-header-banner-image-and-headline-on-your-website\/","title":{"rendered":"Why Should You Focus On Optimizing The Home Page Header, Banner Image, And Headline On Your Website?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e797204bdf8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e797204bdf8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/why-should-you-focus-on-optimizing-the-home-page-header-banner-image-and-headline-on-your-website\/#Is_your_homepage_capable_of_making_a_good_first_impression\" title=\"Is your homepage capable of making a good first impression?\">Is your homepage capable of making a good first impression?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/why-should-you-focus-on-optimizing-the-home-page-header-banner-image-and-headline-on-your-website\/#Say_hello_to_the_new_visitor\" title=\"Say hello to the new visitor\">Say hello to the new visitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/why-should-you-focus-on-optimizing-the-home-page-header-banner-image-and-headline-on-your-website\/#Next_we_talk_about_the_header\" title=\"Next, we talk about the header:\">Next, we talk about the header:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/why-should-you-focus-on-optimizing-the-home-page-header-banner-image-and-headline-on-your-website\/#A_quick_word_on_banner_image_and_headline\" title=\"A quick word on banner image and headline:\">A quick word on banner image and headline:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/why-should-you-focus-on-optimizing-the-home-page-header-banner-image-and-headline-on-your-website\/#Simplicity_will_always_work\" title=\"Simplicity will always work\">Simplicity will always work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/why-should-you-focus-on-optimizing-the-home-page-header-banner-image-and-headline-on-your-website\/#To_conclude\" title=\"To conclude,\">To conclude,<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">In today\u2019s blog, we will include examples of persuasive homepage header, headlines and hero shots and why they are so effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s get straight into the discussion.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_your_homepage_capable_of_making_a_good_first_impression\"><\/span><b>Is your homepage capable of making a good first impression?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to data collected by many <\/span><a href=\"https:\/\/www.opendesignsin.com\/web-design-services.html\"><span style=\"font-weight: 400;\">website developers in Chennai<\/span><\/a><span style=\"font-weight: 400;\">, internet users don\u2019t really spend more than a few seconds on a web page unless they are loyal customers. Others type in whatever they need in Google\u2019s search bar. If you have invested in search engine marketing (like paid ads) or in organic search in the form of search engine optimization, users tend to follow the following steps:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">They will check your ad or snippet<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Decide whether your page is capable of providing them with a solution<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Click on your website or move to another website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s assume for the sake of this blog that you have managed to retain a visitor.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Say_hello_to_the_new_visitor\"><\/span><b>Say hello to the new visitor<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have a new visitor, your website turns to service mode and it is only able to make a first impression, very quickly. Remember that web wanderers are not exactly known for their patience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A part of your homepage is now available to them, depending on the device they use (the smaller the device, the lesser is the visibility). Your aim is to show what your company can do for the user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While websites mostly serve all kinds of needs for different companies, first-time visitors can only be retained if they understand your company\u2019s values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although your goal is singular, you have many options<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want your visitor to stay and explore the website. In order to do that you need a homepage that nudges them towards that goal.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are some ways to do it, namely:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Prompting them to help communicate the value of your business<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Helping them determine whether your website is useful<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Inspire them to click, or interact with the website in some way or maybe make them sign-up for a newsletter.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Next_we_talk_about_the_header\"><\/span><b>Next, we talk about the header<\/b><span style=\"font-weight: 400;\">:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To put it simply, a header is a narrow bar or strip that appears at the top of a page. In most cases, when you see a website sporting a distinct header bar, it usually shows logos, navigational links, offers, contact details, search prompts, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you opt for <\/span><span style=\"font-weight: 400;\">Shopify web agency<\/span><span style=\"font-weight: 400;\"> to create modern website designs, you can easily marry the header, hero and headline seamlessly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we get into the details of eCommerce,<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_quick_word_on_banner_image_and_headline\"><\/span><b>A quick word on banner image and headline:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Banner image, in website designing, is known as at space right at the top of the page. Hero shot and a hero image is also used alternatively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Headlines, on the other hand, do not have many rules that state their position to be on top of the hero image, in many cases, it can be below the hero shot or above it. Some <\/span><span style=\"font-weight: 400;\">website developers in Chennai<\/span><span style=\"font-weight: 400;\"> choose to ditch it altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving on to the next section of eCommerce, one of the most important lessons to be learnt from the most popular SaaS brands is their method of testing their strategies. They begin with a specific objective and then move on to create a distinct call to action or CTA that prompts visitors to participate and take action. Only sufficient results are generated, they revise and realign their strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for <\/span><span style=\"font-weight: 400;\">web design and development in Chennai<\/span><span style=\"font-weight: 400;\"> to build yourself an effective homepage, ensure that these basic factors are addressed by the website developers:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Addressing the \u2018who\u2019 question immediately: Specifically effective for small business owners and finance managers, addressing who the brand or company is, makes a lot of difference.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Answering \u2018what\u2019 comes next: Headlines and images should always address the \u2018what\u2019 question.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">\u2018Why\u2019 comes third but is equally important: the headline states the SaaS provider, making billing easy.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">A short copy that makes an appeal but with emotion: If you want to retain visitors and turn them into your loyal customers, you need to understand their emotions. This is where you demonstrate your understanding briefly.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Compelling and effective CTA: There are different kinds of CTA, but few work better than others. For example, prompts of \u201cget started\u201d with a big button on the side with some visual prompts to make it more believable.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">You can also read more sections to appeal to your audience where you have case studies and\/or case studies for more in-depth analysis.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you carefully follow the creations of some of the best <\/span><span style=\"font-weight: 400;\">website developers in Chennai<\/span><span style=\"font-weight: 400;\">, you will also notice that a good homepage header, headline and hero is a way to show that you\u2019ve got your act together. The subhead addresses the benefits and provides a slice of the strategies and formulas fetching results. Smart designs also create a clear path and stress conversion-based CTA. Some more tips that work and show promising results include<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Simplicity_will_always_work\"><\/span><b>Simplicity will always work<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The web is a crowded place. Hence, one of the easiest ways to stand out is to keep things clean and simple. Beautiful design, one-two headline, subhead and a clear CTA. Many effective web designs are pioneers at minimalism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visual simplicity is equally effective if:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">You have a quirky and interesting approach to the menu in the header with two stacked columns<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">A problem-solving headline by effectively showing the problem it is solving<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">A great CTA<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In the end, you must ask yourself the simple question, am I happy with my hero? If not, then you can go back and assess today\u2019s blog discussion.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_conclude\"><\/span><b>To conclude,<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although there are many types of homepages that we have excluded from today\u2019s discussion, we mainly focused on your hero shot and headline. What you see at the top of your homepage has to be a combination of design and copy. This will assure your visitors and customers that they have arrived at the right place. If your audience mostly comprises mobile users, make sure to check whether the design is simple, clear and easy to respond to with the help of thumbs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s blog, we will include examples of persuasive homepage header, headlines and hero shots and why they are so effective. So let\u2019s get straight&#8230;<\/p>\n","protected":false},"author":1,"featured_media":210536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[799,800,798],"class_list":{"0":"post-210535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-website-design-and-development-company","8":"tag-shopify-web-agency","9":"tag-website-design-and-development-in-chennai","10":"tag-website-developers-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Should You Focus On Optimizing The Home Page Header, Banner Image, And Headline On Your Website? - Open Designs India<\/title>\n<meta name=\"description\" content=\"Optimizing your website\u2019s home page header, banner image, and headline will benefit your website as well as your business. 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