{"id":249,"date":"2015-08-21T15:53:58","date_gmt":"2015-08-21T10:23:58","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=249"},"modified":"2021-02-05T11:33:04","modified_gmt":"2021-02-05T06:03:04","slug":"thinking-about-content-marketing-here-is-how-to-go-about-it","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/thinking-about-content-marketing-here-is-how-to-go-about-it\/","title":{"rendered":"Thinking About Content Marketing? Here\u2019s how to go about it"},"content":{"rendered":"

Let\u2019s say you want to communicate to your followers about a brand new product upgrade that you have launched. What would you do? Under normal circumstances you\u2019d post it on your Facebook wall, probably do an email campaign or at the most post a video on youtube. But would you just randomly do all of these one fine day or would you rather go about it with a strategic, marked out, action plan? Chances are, you\u2019re first likely to highlight the single most crucial thing that forms the basis of all these communications- Content, and then move on to the how\u2019s and where\u2019s.<\/p>\n

Why Content Marketing?<\/strong><\/p>\n

As consumers are moving at a frenzied pace, far away from the world of traditional marketing, the approach of marketers towards sending out advertisements and communication messages is also undergoing a paradigm shift. The basic understanding in this context being that a consumer is more or less turning a blind eye towards the launch or discovery about new products.<\/p>\n

So, how then does one go about advertising\/ marketing?<\/strong><\/p>\n

In this highly fickle and ever changing arena, content marketing is a boon for digital marketers who\u2019ve learnt that convincing an uncertain customer requires a content marketing strategy<\/a> that is out of the box and out of the world. This is where content marketing has been a saviour, as the focus is on delivering consumer centric content without extrovertly selling, in other words, providing something which the customer will genuinely learn and gain from.<\/p>\n

How many kinds of Content marketing are out there?
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\nContent marketing is not a one off process which is can give out instant results in a day or even a month, for that matter. It requires a careful examination of the audience profile and the competitor\u2019s strategy, an inward process of aligning the products and coming up with the best propositions suited for them and then deciding on which content platform is appropriate.<\/p>\n

On a broad level, content marketing is everywhere you look on the internet. Be it in the form of a SMM (social media marketing<\/a>) campaign, where the content forms the main driving force that propels the promotion forward. It is no secret that most digital marketers prefer to plan their content marketing strategy long before the SMM strategy.<\/p>\n

Search Engine Optimisation<\/a> also performs on the backbone of content. We\u2019ve already learnt before “Practical seo tips that are relevant in today\u2019s day and age<\/a>” that SEO is a process that functions best when the content is relevant to the user. This is why most marketers believe that a good SEO plan is incomplete without its relevant and engaging content strategy.<\/p>\n

Video Content marketing is the new buzzword that has been driving sales and piquing consumer\u2019s attention in equal proportions. To say that video content marketing works is simply not enough. Recent statistics have shown that a relevant video has proven to be much more effective than a blog posted randomly elsewhere.<\/p>\n

The reasons for video Content marketing\u2019s success being that users get a better audio\/visual understanding of the product\/ business and the business owners get an opportunity to display a human side while getting an opportunity to educate and engage the consumer effectively.<\/p>\n

\"Content<\/a><\/p>\n

The impact of video marketing can be gauged from the quantum of videos the world is consuming nowadays; in fact the launch of Meerkat- the live video feeds on Twitter only establishes how this trend has caught on. Today, users are comfortable consuming content via Facebook or Instagram versus reading an article posted somewhere on the www<\/p>\n

Relevance of context in content
\n<\/strong>
\nAs explained above, content is king and there are very many ways of reaching out to a consumer provided you have a well chalked out content marketing plan on hand. To state the obvious, a sketchy plan will do more damage than a thousand fires; sounds more apt, isn\u2019t it?<\/p>\n

Today, there is a conscious effort to come up with contextual content that matters and a smart digital marketer knows when to junk that piece of content rather than publish and face the ensuing fire. Estimates suggest that nearly 70% of content is never used.<\/p>\n

Who\u2019s cashing in?
\n<\/strong>
\nNow that we\u2019ve understood the importance of content marketing<\/a> and why it\u2019s vital that your business start off on a plan right away, let\u2019s discuss the other side of the same coin- Are other businesses cashing in on it? Yes, they are. The significance of content has not escaped the attention of big, medium, small, gigantic and \u2018everything in between\u2019 businesses and there are roughly more than 27 million content based articles\/ videos that are generated on a daily basis.<\/p>\n

Let\u2019s take a look at some rough estimates and get a bird\u2019s eye view as to why content is the undisputed king of online marketing-<\/p>\n