{"id":255330,"date":"2022-06-29T16:20:48","date_gmt":"2022-06-29T10:50:48","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=255330"},"modified":"2022-06-29T16:20:48","modified_gmt":"2022-06-29T10:50:48","slug":"how-to-tweak-your-landing-page-to-increase-conversions","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/","title":{"rendered":"How To Tweak Your Landing Page To Increase Conversions?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a01957d3f66e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a01957d3f66e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Every_page_should_feel_personalized_and_relevant\" title=\"Every page should feel personalized and relevant\">Every page should feel personalized and relevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Provide_people_with_more_information_to_take_action_sooner\" title=\"Provide people with more information to take action sooner\">Provide people with more information to take action sooner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Decrease_the_level_of_emotive_commitment\" title=\"Decrease the level of emotive commitment\">Decrease the level of emotive commitment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Test_everything_out\" title=\"Test everything out\u00a0\">Test everything out\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Live_chat_is_something_that_works_and_it_is_worth_investing_in\" title=\"Live chat is something that works and it is worth investing in\">Live chat is something that works and it is worth investing in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Take_your_time_to_nurture_your_leads\" title=\"Take your time to nurture your leads\">Take your time to nurture your leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Step_up_the_Email_Workflows\" title=\"Step up the Email Workflows\">Step up the Email Workflows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Keep_a_track_of_micro-goals\" title=\"Keep a track of micro-goals\">Keep a track of micro-goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-tweak-your-landing-page-to-increase-conversions\/#Final_word\" title=\"Final word\">Final word<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">There is almost nothing more satisfying for <\/span><span style=\"font-weight: 400;\">digital marketing services providers in Chennai<\/span><span style=\"font-weight: 400;\"> when it is about website optimization and marketing than making simple tweaks to the landing pages that directly impact conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although no one formula can be standardized for good conversion rates, the fundamental to your website\u2019s success is still dependent on how <\/span><span style=\"font-weight: 400;\">digital marketing services<\/span><span style=\"font-weight: 400;\"> refine, experiment, and strive for improvements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any good <\/span><a href=\"https:\/\/www.opendesignsin.com\/best-seo-services.html\"><span style=\"font-weight: 400;\">digital marketing agency in Chennai<\/span><\/a><span style=\"font-weight: 400;\"> will factor in the conversion rate optimization (CRO) in the monthly recurring marketing activities.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of our favorite landing page tips and tricks that will deliver increased conversions every time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Every_page_should_feel_personalized_and_relevant\"><\/span><b>Every page should feel personalized and relevant<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While this might seem more than a page tweak, this is an imperative stage for any hopes of converting a good volume of landing page visitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can take help from a <\/span><span style=\"font-weight: 400;\">digital marketing agency in Chennai<\/span><span style=\"font-weight: 400;\"> to ideate the content and it should be created by keeping the user in mind and reflecting a clear purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will lead to direct improvement of the performance of the page which covers the initial content discovery and understanding as well as the usability and conversation rate optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might be easier to break down the website into main content types and then set different frameworks and approaches for each of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples of page types that are likely to be included:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company and its brand pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Category pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product level pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News or blogs or articles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cornerstone or evergreen or hero content.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Provide_people_with_more_information_to_take_action_sooner\"><\/span><b>Provide people with more information to take action sooner<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Adding extra information within the view of the \u201cadd to basket\u201d option is defined as a call to action or (CTA).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This trick increases the product level landing page traffic which will ultimately increase conversions solely based on more people landing on the product pages and fuel up the e-commerce websites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is however important to note that the content that is being added does not distract the user from buying. It should also be close enough in view for people to skim through and you also need to remove any barriers to conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Decrease_the_level_of_emotive_commitment\"><\/span><b>Decrease the level of emotive commitment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It is also fun to experiment with things like button text changes and then include them in lesser-known CRO approaches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But we need to keep in mind that when a user is committed to pressing a button, they are effectively doing so because they have no emotional barriers that prevent them from proceeding further in the buying cycle and putting them closer to a purchase (things such as completing a contact form or filling out an application).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pressing a button comes with a certain level of emotional commitment because the user is aware of what they are committing to and then down further down the route for purchasing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pressing a button should be considered to be the same as a person picking a product from the shelf and then walking closer to the checkout. This is where the emotive level required for the user needs to be minimum to increase button clicks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple changes in the text from \u201cBuy\u201d to \u201cBuy now\u201d comes off as more gentle like continue. This can help to spike up micro conversions and in the end support results.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Test_everything_out\"><\/span><b>Test everything out\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every <\/span><span style=\"font-weight: 400;\">digital marketing agency in Chennai <\/span><span style=\"font-weight: 400;\">should be experimenting daily.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Multivariate testing will be answering all the questions you have about your website and its visitors. So if you want a deeper understanding of leads to other people\u2019s page conversions to be more frequently and faster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testing should be done off-page for example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kind of combination of adverting text and landing page\u2019s heading or supporting statement work the best?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many CTAs should be there for a page?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which is the best position for the main CTA button?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What is the size, color, and text that works best at the product and category level?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_chat_is_something_that_works_and_it_is_worth_investing_in\"><\/span><b>Live chat is something that works and it is worth investing in<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ineffective live chat where it is clear that one is communicating with a robot that hardly speaks the same language cannot increase your sale, or help buyers make the right choice. However, chatbots at present that are available 24\/7 live chat apps are a fantastic business tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots have surpassed the simple process of having access to information and act as a more engaging tool by linking to content and bringing in various layers of 24\/7 access for the expertise to drive users and make them buy the best choices.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Take_your_time_to_nurture_your_leads\"><\/span><b>Take your time to nurture your leads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember that not everyone who gets in touch with your business will be ready to buy things right now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence by focusing on the contacts that are ready to buy only, you are potentially missing out on half of the opportunity which is waiting for more information, education, and guidance and then getting to the stage where they are happy with the product and buying it from you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to research, organizations which nurture the leads experience a 45% lift in the related ROI.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_up_the_Email_Workflows\"><\/span><b>Step up the Email Workflows<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you set up the email workflow, you will be making sure that your emails do not get clogged up in the marketing funnel. They also help provide more tailored messages and user experience based on different details that we know about the person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most CRM systems have an extremely easy setup and the management is automatic which triggers the email workflow hence it is important to give it a go.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_a_track_of_micro-goals\"><\/span><b>Keep a track of micro-goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many micro-goals need to be completed apart from how many products need to sell. And to keep a track of events and goals which can be optimized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Things such as brochure downloads, watching a key video, keeping a view of the terms and conditions, etc. all can be optimized so that more people come towards the end game. Every company needs to understand and make sure to gauge its impact on every user interaction that will ultimately have results.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Final_word\"><\/span><b>Final word<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The key takeaways on how much you can tweak around depend on your knowledge but there are many ways to increase simple landing page traffic. We hope this blog helped provide clearer insights for your website to perform better.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is almost nothing more satisfying for digital marketing services providers in Chennai when it is about website optimization and marketing than making simple tweaks&#8230;<\/p>\n","protected":false},"author":1,"featured_media":255340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[830],"tags":[831,824,144],"class_list":{"0":"post-255330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing-agency-in-chennai","8":"tag-digital-marketing-agency-in-chennai","9":"tag-digital-marketing-service-providers-in-chennai","10":"tag-digital-marketing-services"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Tweak Your Landing Page To Increase Conversions? - Open Designs India<\/title>\n<meta name=\"description\" content=\"Having a good landing page with properly optimized content yet falling short of conversions? 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