{"id":3133,"date":"2017-01-04T11:57:41","date_gmt":"2017-01-04T06:27:41","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=3133"},"modified":"2021-02-04T17:05:33","modified_gmt":"2021-02-04T11:35:33","slug":"the-best-of-digital-marketing-in-2017","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/","title":{"rendered":"The Simplest ways to make the best of Digital Marketing in 2017"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fcce57099c2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fcce57099c2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Social_media_enhances_interaction_with_your_Customers\" title=\"Social media enhances interaction with your Customers-\">Social media enhances interaction with your Customers-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Conversation_is_better_than_promotion\" title=\"Conversation is better than promotion-\">Conversation is better than promotion-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Online_reputation_is_important\" title=\"Online reputation is important-\">Online reputation is important-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Search_Engine_Optimization_SEO%E2%80%93\" title=\"Search Engine Optimization (SEO)\u2013\">Search Engine Optimization (SEO)\u2013<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Content_Marketing\" title=\"Content Marketing-\">Content Marketing-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Investing_in_content_talent_is_a_trend_that_is_expected_to_grow_this_year\" title=\"Investing in content talent, is a trend that is expected to grow this year!\">Investing in content talent, is a trend that is expected to grow this year!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Video_Marketing\" title=\"Video Marketing-\">Video Marketing-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Mobile_Marketing\" title=\"Mobile Marketing-\">Mobile Marketing-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Analytics_to_measure_your_success\" title=\"Analytics to measure your success-\">Analytics to measure your success-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Few_Takeaways\" title=\"Few Takeaways-\">Few Takeaways-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Conclusion\" title=\"Conclusion-\">Conclusion-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-best-of-digital-marketing-in-2017\/#Happy_Digital_Marketing\" title=\"Happy Digital Marketing!\">Happy Digital Marketing!<\/a><\/li><\/ul><\/nav><\/div>\n<p><em><strong>\u201cThe Journey of a thousand miles begins with one step\u201d.<\/strong><\/em><\/p>\n<p>The Year 2017 is the Year to embrace customer experiences. Doing more of what doesn\u2019t work won\u2019t make it work any better. Local Businesses and Startups are competing for Customers, Clients more today than ever before.<\/p>\n<p>\u201cA Brand is no longer about what we tell the consumer it is \u2013 it is what consumers tell each other it is\u201d.<br \/>\n<em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 -Scott Cook<\/strong><\/em><\/p>\n<p><strong>Social media<\/strong> is currently one of the <strong><a href=\"http:\/\/www.opendesignsin.com\/social-media-marketing-company-chennai.html\" target=\"_blank\" rel=\"noopener noreferrer\">best ways to promote your business<\/a><\/strong>. Here\u2019s the state of the internet statistics as of December,\u2019 2016!<\/p>\n<ul>\n<li>Facebook: 1.79 Billion monthly active users worldwide<\/li>\n<li>Twitter: 317 Million monthly active users worldwide<\/li>\n<li>LinkedIn: 467 Million monthly active users worldwide<\/li>\n<li>Instagram: 500 Million monthly active users worldwide<\/li>\n<\/ul>\n<p>These marketing channels concentrate on creating content that is attractive to the readers thus encouraging them to share it with their social networks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_media_enhances_interaction_with_your_Customers\"><\/span><strong>Social media enhances interaction with your Customers-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At the heart of social media are human interactions. Regular interaction with your customers and clients on social media creates strong bonds. This makes potential customers trust your company since you can communicate with them and respond to their questions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conversation_is_better_than_promotion\"><\/span><strong>Conversation is better than promotion-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People on social media tend to be attracted to posts that are conversational. The Pareto principle can be applied here, where you dedicate 80 percent of the posts on your pages to helpful valuable content that will lead to deeper <strong><a href=\"https:\/\/www.opendesignsin.com\/blog\/?s=engagement+with+your+customers\" target=\"_blank\" rel=\"noopener noreferrer\">engagement with your customers<\/a><\/strong>, while the other 20 percent should be on promotion of your products and services.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Online_reputation_is_important\"><\/span><strong>Online reputation is important-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/online-reputation-management.jpg\" rel=\"attachment wp-att-3135\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3135\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/online-reputation-management.jpg\" alt=\"online-reputation-management\" width=\"517\" height=\"189\" \/><br \/>\n<\/a><\/p>\n<p>Customer reviews and social engagement are major contributors to making initial decisions about purchasing that commodity. Your customers expect fast response times, 24\/7 support and the companies that deliver wins out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Engine_Optimization_SEO%E2%80%93\"><\/span><strong>Search Engine Optimization (SEO)\u2013<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/stock_price_arrow.jpg\" rel=\"attachment wp-att-3136\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3136\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/stock_price_arrow.jpg\" alt=\"seo\" width=\"428\" height=\"278\" \/><br \/>\n<\/a><\/p>\n<p>The <strong><a href=\"http:\/\/www.opendesignsin.com\/seo-services-company-chennai.html\" target=\"_blank\" rel=\"noopener noreferrer\">best SEO<\/a><\/strong> strategyadvice thatwe could give is to make sure your website is producing content that is helpful and solves your audience\u2019s pain point. Content is the heart of the entire internet architecture. SEO boils down to the content that you create on your website. If a user finds a business location on mobile, <strong>50%<\/strong> of them will visit within 24 hours of searching. A renewed focus on local SEO tactics, incorporating Google Plus Local and Google maps will be critical for location based marketers this year.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span><strong>Content Marketing-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/content-marketing-services-santa-cruz-02.png\" rel=\"attachment wp-att-3137\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3137\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/content-marketing-services-santa-cruz-02.png\" alt=\"content-marketing-services-santa-cruz-02\" width=\"461\" height=\"291\" \/><br \/>\n<\/a><\/p>\n<p>Successful <strong><a href=\"https:\/\/www.opendesignsin.com\/blog\/guide-content-marketing-and-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a><\/strong> is the only form of marketing that appreciates in value over time without further investment or effort. Content when done correctly, can be a powerful sales strategy for companies. Social media continues to dominate as the number one way to promote content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Investing_in_content_talent_is_a_trend_that_is_expected_to_grow_this_year\"><\/span><strong>Investing in content talent, is a trend that is expected to grow this year!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The goal for your content marketing efforts should be to create content that helps your customers and prospects. Content marketing backed by principles will lead to <strong><a href=\"http:\/\/www.opendesignsin.com\/digital-marketing-services.html\" target=\"_blank\" rel=\"noopener noreferrer\">positive digital marketing<\/a><\/strong> coverage online.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Marketing\"><\/span><strong>Video Marketing-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/videomarketing.png\" rel=\"attachment wp-att-3138\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3138\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/videomarketing.png\" alt=\"video marketing\" width=\"545\" height=\"198\" \/><br \/>\n<\/a><\/p>\n<p>Did you know that YouTube gets over 5 billion daily views and is the world\u2019s 3rd most visited website? In future, video marketing will account for 69% of the consumer traffic. Educational and Inspirational videos tend to perform best on <strong><a href=\"https:\/\/www.youtube.com\/watch?v=4c876uYB8tQ\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/strong>. The best approach to video is to approach your video content that would educate your potential customer and help them achieve their goal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Marketing\"><\/span><strong>Mobile Marketing-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/mobile-marketing-1.png\" rel=\"attachment wp-att-3141\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3141\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/01\/mobile-marketing-1.png\" alt=\"mobile-marketing\" width=\"410\" height=\"269\" \/><br \/>\n<\/a><br \/>\nMobile gives business owners the ability to connect with their audience and as a result, allows marketers to generate insightful analytics based on the customer interactions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analytics_to_measure_your_success\"><\/span><strong>Analytics to measure your success-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The beauty of digital marketing is its ability to be measured. As Peter Drucker says, \u201c<em><strong>What gets measured, gets managed<\/strong><\/em>\u201d. Proper metrics will give insight in to the returns on your investments and help you make decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Few_Takeaways\"><\/span><strong>Few Takeaways-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<ul>\n<li>Never stop Learning; keep up with the Digital world<\/li>\n<li>Mobile \u2013 A must for every business; Mobile user experiences are set to dominate 2017<\/li>\n<li>Mobile search and Mobile optimization should be at the <strong><a href=\"https:\/\/www.opendesignsin.com\/blog\/secrets-uncovered-digital-marketing-trends-spotlight\/\" target=\"_blank\" rel=\"noopener noreferrer\">top of digital marketing<\/a><\/strong><\/li>\n<li>Expect to see huge growth in the Mobile App development space in 2017<\/li>\n<li>Quality content going to be the most effective Digital marketing strategy this year.<\/li>\n<li>Twitter, YouTube and Facebook are going to be huge players this year.<\/li>\n<\/ul>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion-<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make this year the most successful one for your Business. Challenge yourself to seek out the opportunity to try something new and exciting for your Brand. Make sure your 2017 plan includes a thoroughly cross- trained team already immersed and to employ an experienced outside digital partner to go with the trends that shape our future.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Happy_Digital_Marketing\"><\/span><em><strong>Happy Digital Marketing!<\/strong><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe Journey of a thousand miles begins with one step\u201d. The Year 2017 is the Year to embrace customer experiences. Doing more of what doesn\u2019t&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743,487,742],"tags":[257,258,259,260,261,265,263,264,262],"class_list":{"0":"post-3133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-marketing-agency","8":"category-search-engine-optimization-seo","9":"category-social-media-marketing-agency","10":"tag-best-of-digital-marketing-in-2017","11":"tag-digital-marketing-in-2017","12":"tag-digital-marketing-tips-2017","13":"tag-digital-marketing-trends-2017","14":"tag-mobile-marketing-2017","15":"tag-online-reputation-management-2017","16":"tag-seo-2017","17":"tag-social-media-2017","18":"tag-video-marketing-2017"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The best of Digital Marketing in 2017<\/title>\n<meta name=\"description\" content=\"Social media is currently one of the best ways to promote your business. 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