{"id":36541,"date":"2020-07-04T13:23:20","date_gmt":"2020-07-04T07:53:20","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=36541"},"modified":"2021-03-15T13:49:02","modified_gmt":"2021-03-15T08:19:02","slug":"importance-of-search-engine-optimisation-in-blog-content","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/","title":{"rendered":"Importance of Search Engine Optimisation in Blog Content"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e78789132a1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e78789132a1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/#Good_Quality_Copy\" title=\"Good Quality Copy:\">Good Quality Copy:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/#Using_Long-tail_Keywords\" title=\"Using Long-tail Keywords:\">Using Long-tail Keywords:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/#Mobile_friendly_Blogs\" title=\"Mobile friendly Blogs:\">Mobile friendly Blogs:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/#Effective_Meta_Descriptions\" title=\"Effective Meta Descriptions:\">Effective Meta Descriptions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/#AltText_to_boost_visibility\" title=\"Alt+Text to boost visibility:\">Alt+Text to boost visibility:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/#Topic_Tags\" title=\"Topic Tags:\">Topic Tags:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/#Internal_Links\" title=\"Internal Links:\">Internal Links:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-search-engine-optimisation-in-blog-content\/#Updated_Content\" title=\"Updated Content:\">Updated Content:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">One of the most significant and probably the simplest tool that an E-Commerce SEO Company uses to increase brand visibility is\u00a0<\/span><b>Blogging.\u00a0<\/b><span style=\"font-weight: 400;\">In making the blogs itself visible, comes the term Search Engine Optimisation. If you are already partnered with an E-Commerce website development firm, check if they are an <a href=\"https:\/\/www.opendesignsin.com\">E-Commerce SEO Company<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A common mistake brands make is content dumping on blogs, and expecting traffic. This article addresses the key SEO Queries in Blog optimization.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Good_Quality_Copy\"><\/span><b>Good Quality Copy:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Revisit if your Blog copy is of Good Quality. Even with all the best SEO practices in place, your blog could fail if it\u2019s just plain\u00a0bad.\u00a0Although\u00a0Grammar is not a Page ranking factor or Page Quality Flag by their analytics, good grammar and spelling increase reputation among readers. Use Grammatical allowances to keep your content concise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the blog is of Good quality then people will spend time on it. Google Algorithm analytics pushes sites like that, to the top of the results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_Long-tail_Keywords\"><\/span><b>Using Long-tail Keywords:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keywords\u00a0are words that are already in regular usage by consumers that you would incorporate into the blogs. E-Commerce SEO companies use keywords the most to gain organic traffic to their client blogs and sites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.g: A User would search \u2013 Where can I find Gold Plated Brass handicrafts from Tanjore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the Keyword here is\u00a0\u2013 Gold Plated Brass handicrafts from Tanjore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The longer the keyword phrase, the more specific it is. Always use 1-2 Long-tail Keywords with frequent recurrence and relevant to the intent of the demographic. An E-Commerce SEO company must be very proficient in using keyword planners. Google Ads Keyword planner is the best, as it is optimized for google analytics.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobile_friendly_Blogs\"><\/span><b>Mobile friendly Blogs:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many users tend to read on the go, from their phones. A Mobile optimized Blog will reach the entire bandwidth of the target demographic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A mobile version of the blog should have<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easily navigability with minimal scrolling,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Images and infographics visible on small screens<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fast loading speed.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Effective_Meta_Descriptions\"><\/span><b>Effective Meta Descriptions:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This summary of the blog should be keyword optimized. Make full use of this space to grab user attention. The optimal length is 160 characters at which google truncates it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.g: A handicraft firm selling Tanjore paintings, could have the following Metadescription.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Palagai Padam: An expose on the Tanjore paintings of South India<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(History and current affairs of Tanjore Paintings. Where to find the authentic art and the artisans behind them)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notice the keyword\u00a0Tanjore paintings, combined with the word-\u00a0authentic, showing reliability. Buyers are interested in finding genuine pieces at economical rates. This Metadescription is a subtle sales pitch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"AltText_to_boost_visibility\"><\/span><b>Alt+Text to boost visibility:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The descriptive text accompanying an image enables Google algorithm to pull it up from your blog on the Image results. This also boosts the chances of your blog being in the top results of the Site search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.g: From the example above, of the Tanjore painting blog, an image with the<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alt+Text \u2013Tanjore Painting of Goddess Lakshmi,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0increases the search visibility of the blog itself.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Topic_Tags\"><\/span><b>Topic Tags:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">They are of course optional, but you can use them to group your blogs. When a user lands on a blog page, the topic tag will lead them to other similar blog posts, increasing the time spent on the site. Topic tags must not be too generic or redundant while refraining from being too specific. Keep the Tags limited to 15 or lesser, and never repetitive.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Internal_Links\"><\/span><b>Internal Links:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use each blog to redirect the readers to other content on your site. Internal Links to other articles with similar content will solve SEO optimization. The reader also gets more information, which helps them revisit your site for further information.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Updated_Content\"><\/span><b>Updated Content:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over a while, much of the information in your blogs go obsolete. There is only so much Ever Green content that can be written. When going for hard facts, if there has been a change, make an edit, or rewrite them. If an older blog, becomes pertinent to a current situation, edit and repost it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the most impactful SEO practices for Blogs. An SEO Service Company must provide at least these minimal tools in optimizing Blogs for their clients. OpenDesigns is a leading Digital Marketing Agency providing the best in SEO services. We welcome the opportunity to help bloggers and businesses alike to upscale through our SEO consultation. Drop your inquiries <a href=\"https:\/\/www.opendesignsin.com\/contact.html\">here<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most significant and probably the simplest tool that an E-Commerce SEO Company uses to increase brand visibility is\u00a0Blogging.\u00a0In making the blogs itself&#8230;<\/p>\n","protected":false},"author":2,"featured_media":36548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491,487],"tags":[657,656,655],"class_list":{"0":"post-36541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing-techniques","8":"category-search-engine-optimization-seo","9":"tag-e-commerce-seo-companies","10":"tag-e-commerce-seo-company","11":"tag-e-commerce-website-development-firm"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Search Engine Optimisation in Blog Content - Open Designs India<\/title>\n<meta name=\"description\" content=\"Focus areas to implement effective SEO in Blogging. 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