{"id":39354,"date":"2020-07-08T12:53:48","date_gmt":"2020-07-08T07:23:48","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=39354"},"modified":"2021-03-15T13:47:16","modified_gmt":"2021-03-15T08:17:16","slug":"ways-to-improve-customer-trust-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/","title":{"rendered":"Ways to improve customer trust in E-Commerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4c6968c95a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4c6968c95a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/#Reasons_for_lack_of_trust\" title=\"Reasons for lack of trust:\">Reasons for lack of trust:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/#Professional_E-Commerce_Site\" title=\"Professional E-Commerce Site:\">Professional E-Commerce Site:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/#Third-Party_Trust_Certificates\" title=\"Third-Party Trust Certificates:\">Third-Party Trust Certificates:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/#Branded_inventory\" title=\"Branded inventory:\">Branded inventory:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/#Privacy_Policies\" title=\"Privacy Policies:\">Privacy Policies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/#Current_Contact_details\" title=\"Current Contact details:\">Current Contact details:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/#ReturnRefund_Policies\" title=\"Return\/Refund Policies:\">Return\/Refund Policies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/ways-to-improve-customer-trust-in-e-commerce\/#Social_Proof\" title=\"Social Proof:\">Social Proof:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">How many customers do you think actually feel secure about shopping on a new E-Commerce site? A survey by buySAFE reports that less than 20% of online shoppers try out new sites. In the wake of the COVID19 pandemic, a lot of retailers chose to go online than go under. There is no dearth of online shopping sites, but there is a gap that has to be bridged with trust. <\/span><a href=\"https:\/\/www.opendesignsin.com\"><strong>E-Commerce website development companies<\/strong><\/a><span style=\"font-weight: 400;\"> should focus on building this trust while building the site.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reasons_for_lack_of_trust\"><\/span><b>Reasons for lack of trust:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the prime reasons for reduced penetration of online shopping is lack of trust. The reason behind this, are questions on<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The legitimacy of the advertised product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Timely Delivery<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convenient payment options<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hassle-free returns and refunds<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data security<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However trust is not a choice that a consumer makes, but a state of mind, influenced by the Customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">eConsultancy\u2019s survey found the following factors which can be used by <\/span><span style=\"font-weight: 400;\">E-Commerce website development companies<\/span><span style=\"font-weight: 400;\"> to build the trust of the user.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Professional_E-Commerce_Site\"><\/span><b>Professional E-Commerce Site:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Design is a passive ambassador for your brand which should make for a great first impression. Even small retailers should invest wisely in the site, with no compromise on design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-Commerce website design in India<\/span><span style=\"font-weight: 400;\"> is just beginning to gain ground on these design aspects.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Easily navigable layout.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaging visuals to suit target tastes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concise yet informative content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Faster Loading<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">User-oriented language<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">24&#215;7 help<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Third-Party_Trust_Certificates\"><\/span><b>Third-Party Trust Certificates:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-Commerce Website Development companies<\/span><span style=\"font-weight: 400;\"> use them, to deem the site secure for use. This reinforces the legitimacy of the site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of Express watches, sales was still low despite having the manufacturer Seiko\u2019s trust certificate. When the Third-party <\/span><span style=\"font-weight: 400;\">Trust Pilot<\/span><span style=\"font-weight: 400;\"> Seal was added along with customer reviews, there was a visible increase of 58.29% in Sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trust seal must be placed alongside all product information apart from being on the home page<\/span><b>.\u00a0<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branded_inventory\"><\/span><b>Branded inventory:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A product inventory that carries well-known brands will gain more footfalls. This is in the case, the E-commerce site is not for just a particular brand. Well-known, prominent names are more likely to be searched for by end-users, providing organic traffic.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Privacy_Policies\"><\/span><b>Privacy Policies:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Privacy policies are very important in gaining trust, especially in the digital age. It protects both the supplier and the customer. A detailed privacy policy that assures the customer that their data will be handled securely. Comprehensive information on how, where, when, and who would use this data must be provided to the customers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Current_Contact_details\"><\/span><b>Current Contact details:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers are more likely to believe in an online store when it is attached to a physical store. Providing contact details, especially with a current address is crucial as it is verifiable. The contact details can be used to reach the supplier when there are snags in automated communication.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ReturnRefund_Policies\"><\/span><b>Return\/Refund Policies:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The return or refund policies allay the fears about being saddled with the wrong or faulty products. When there is a secure and guaranteed way which allows you to return the product, people are ready to spend on a test basis. If their first experience is fine, then they continue to shop on that E-Commerce site.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Proof\"><\/span><b>Social Proof:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social proof of legitimacy like product reviews by customers or by a third party assessor. The reviews prove the authenticity of the site, while the number of positive reviews and the store responses play a significant role in convincing the buyer. <\/span><span style=\"font-weight: 400;\">E-Commerce website development companies<\/span><span style=\"font-weight: 400;\"> must ensure the client site is well visible in prominent social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are just some of the factors that can be easily addressed. However, there has to be clear that trust is built with time, and takes much effort to be sustained. Try to make the customer experience as positive as possible in terms of both the service and the product. OpenDesigns is one of the few <strong>E-Commerce Website designing companies in India<\/strong> with absolute clarity on gaining customer trust. We believe in not just design but facilitating the growth of our clients through organic reach.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many customers do you think actually feel secure about shopping on a new E-Commerce site? A survey by buySAFE reports that less than 20%&#8230;<\/p>\n","protected":false},"author":2,"featured_media":39356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745,740],"tags":[660,659],"class_list":{"0":"post-39354","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2c-marketing","8":"category-e-commerce-design-and-development","9":"tag-e-commerce-website-design-india","10":"tag-e-commerce-website-development-company"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ways to improve customer trust in E-Commerce - Open Designs India<\/title>\n<meta name=\"description\" content=\"Importance of trust between customer and E-Commerce. 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