{"id":42871,"date":"2020-07-16T10:00:13","date_gmt":"2020-07-16T04:30:13","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=42871"},"modified":"2021-03-15T13:44:46","modified_gmt":"2021-03-15T08:14:46","slug":"how-to-promote-your-website-through-link-building","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/","title":{"rendered":"How to promote your website through link building"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f9110172ab5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9110172ab5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Types_of_Link_Building\" title=\"Types of Link Building:\">Types of Link Building:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Unique_Content\" title=\"Unique Content:\">Unique Content:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Blogging\" title=\"Blogging:\">Blogging:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Internal_Linking\" title=\"Internal Linking:\">Internal Linking:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Friends_and_Family_Recommendations\" title=\"Friends and Family Recommendations:\">Friends and Family Recommendations:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Follow_your_competitors\" title=\"Follow your competitors:\">Follow your competitors:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Linking_Out\" title=\"Linking Out:\">Linking Out:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Content_Partners\" title=\"Content Partners:\">Content Partners:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Online_Directories\" title=\"Online Directories:\">Online Directories:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/#Keep_it_simple\" title=\"Keep it simple:\">Keep it simple:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Whenever a client approaches us for Content Marketing, one of the first steps we insist on is Link building. Link Building is simply the process of rerouting traffic to our site from other websites and pages by embedding our links there. The <\/span><span style=\"font-weight: 400;\">best SEO company<\/span><span style=\"font-weight: 400;\"> would develop a strategy for link building for their client, as part of their services. This article is about building links, which go deeper down into building reliable relationships in business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Link_Building\"><\/span><b>Types of Link Building:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0There are two ways to Build links. One is organically earned links and the other is Self-Made or Paid Links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid Links are relatively easy to get if you can afford to spend on them. One paid link used to cost as much as 1000 USD in 2019. However, they are prone to falling under Google&#8217;s radar and you could get penalised.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organic Links are the most coveted ones and require much effort and an exhausting contact base to create. The <\/span><span style=\"font-weight: 400;\">best SEO companies<\/span><span style=\"font-weight: 400;\"> would always recommend this. It doesn\u2019t necessarily have to be expensive if you follow the ideas below.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unique_Content\"><\/span><b>Unique Content:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content of good quality will sooner or later become visible to those seeking it. Unique content is even better at grabbing attention. Creating very specific content enhances both quantity and quality. This will earn source citations from people who use the content in their web copy.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blogging\"><\/span><b>Blogging:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Blogs are the most basic yet effective tools for creating links. Blogs allow you to create both internal and external links. Blogs of high quality and a consistent nature tend to get natural citations from other blogs and websites.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Internal_Linking\"><\/span><b>Internal Linking:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are posts and landing pages that revolve around your brand and its website. All of these can be interlinked, to keep the visitor engaged on your site for longer periods. Just ensure that the internal links that you build are truly relevant, Irrelevancy can quickly deteriorate the reputation of the site.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Friends_and_Family_Recommendations\"><\/span><b>Friends and Family Recommendations:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do not hesitate to take advantage of your personal and professional contacts. If anyone else has a website or other social media which can promote you, just ask them for a link. There is nothing to lose, but lots of links to gain.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Follow_your_competitors\"><\/span><b>Follow your competitors:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO MOZ offers the tool Open Site Explorer to trace backlinks. It traces the links of the input sites and gives the output in a csv file. You can analyse the data and see if you can venture into the same territories. There is a high chance of discovering viable niche opportunities that you wouldn\u2019t normally consider.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your competitor could be employing the <\/span><span style=\"font-weight: 400;\">Best SEO Company<\/span><span style=\"font-weight: 400;\"> around, whose services you could avail.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Linking_Out\"><\/span><b>Linking Out:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can also earn links by supporting other domains. This also builds a mutually beneficial relationship based on trust. Remember, this is only safe as long as you thoroughly verify the authenticity of the source\u2019s content. You could lose your reputation with an unreliable citation.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_Partners\"><\/span><b>Content Partners:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content Partnership is a deliberate relationship for exploiting the marketability of the shared content. The content partners share the investment of the content. They enjoy the benefits of natural link building through their networks. More partners equal more links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">best in SEO companies<\/span><span style=\"font-weight: 400;\"> have their own network of content partners that they use to build their clients\u2019 links.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Online_Directories\"><\/span><b>Online Directories:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are paid and free online directories that will create backlinks to you if you fit their criteria. The critical part is in identifying truly reliable directories, paid or otherwise that are referred to by the end-users.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_it_simple\"><\/span><b>Keep it simple:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We cannot stress the importance of simplicity enough. Most businesses, except those involving software development, are running on the most basic online tech support. If you could create <\/span><span style=\"font-weight: 400;\">Link to Us pages or HTML ready code snippets<\/span><span style=\"font-weight: 400;\">, then it is easy for people to link you. The <\/span><strong>best SEO services<\/strong><span style=\"font-weight: 400;\"> would include this little bonus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The competitive SEO services that include Organic Link Building, makes OpenDesigns the <\/span><a href=\"https:\/\/www.opendesignsin.com\"><strong>best SEO agency in Chennai<\/strong><\/a><span style=\"font-weight: 400;\">. We create various trusted channels of promotion with links that are guaranteed to boost traffic. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whenever a client approaches us for Content Marketing, one of the first steps we insist on is Link building. Link Building is simply the process&#8230;<\/p>\n","protected":false},"author":2,"featured_media":42874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[551,665],"class_list":{"0":"post-42871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"tag-link-building","9":"tag-promote-your-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to promote your website through link building - Open Designs India<\/title>\n<meta name=\"description\" content=\"Link Building to promote your site\u2019s online visibility. Ways to create organic natural links, that compete with paid links.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-promote-your-website-through-link-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to promote your website through link building - Open Designs India\" \/>\n<meta property=\"og:description\" content=\"Link Building to promote your site\u2019s online visibility. 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