{"id":51338,"date":"2020-08-11T02:25:31","date_gmt":"2020-08-10T20:55:31","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=51338"},"modified":"2021-03-11T11:22:58","modified_gmt":"2021-03-11T05:52:58","slug":"how-to-choose-the-right-keyword-for-your-website-seo","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/how-to-choose-the-right-keyword-for-your-website-seo\/","title":{"rendered":"How to choose the right keyword for your website SEO?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aae798b6eb05\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aae798b6eb05\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-choose-the-right-keyword-for-your-website-seo\/#Keyword_Research\" title=\"Keyword Research\">Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-choose-the-right-keyword-for-your-website-seo\/#Focus_on_User_intent\" title=\"Focus on User intent\">Focus on User intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-choose-the-right-keyword-for-your-website-seo\/#Creating_a_smooth_Buyer_Journey\" title=\"Creating a smooth Buyer Journey\">Creating a smooth Buyer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-choose-the-right-keyword-for-your-website-seo\/#Level_the_Competition\" title=\"Level the Competition\">Level the Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-choose-the-right-keyword-for-your-website-seo\/#Long-Tail_Keywords\" title=\"Long-Tail Keywords\">Long-Tail Keywords<\/a><\/li><\/ul><\/nav><\/div>\n<p>Keywords are the building blocks of any SEO campaign. The best SEO services will tell you that out of the millions of words on your website, the keywords dictate the incoming traffic. Read on for a systematic approach to choosing the right keywords for your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_Research\"><\/span><strong>Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword Research and Analysis has always been feared as an expensive exercise for a few words. The initial expenditure is an investment. The easiest keyword research involves asking your team to suggest the search phrases they would use, to employ the services or buy products from a website like yours. Even the <strong>Best SEO services<\/strong> use free tools like Google Keyword Planner that revert with reliable keywords on your input, along with the search volume data.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_User_intent\"><\/span><strong>Focus on User intent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Knowing the user intent allows you to provide the customer with exactly what they want. The keywords that a user directs at a search engine indicates what they want to do.<\/p>\n<p>E.g: If the user intends to purchase a computer, they might input a search phrase like Prices of computers with i7 configuration. The keyword price and i7 indicate that the customer is looking to buy the product.<\/p>\n<p>If the user wants to gain knowledge on a product they type in a phrase like \u2013 Camera Specification of the Samsung M40 phone. This should direct them to a blog or a comparison page of the specifications of the phone and not a page where the product is pushed at them.<\/p>\n<p>The keywords you need to use will need to change according to the user intent of your customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_smooth_Buyer_Journey\"><\/span><strong>Creating a smooth Buyer Journey<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why does a customer need your service or product? What convinces them to pick you? The answer to these questions is in what Marketers call the Customer Journey. The different phases of this journey go from Identification to Deliberation to Decision making.<\/p>\n<p>The Best SEO Services ensure the keywords address each of these stages. The customer must first identify that they need a product or service. This is done by using keywords that attract their attention to their pain points. The customer may not even be aware that they need your product. Use keywords that direct their attention to that need.<\/p>\n<p>E.g: If you sell Office furniture, sentences like \u2013 Are you experiencing back pain at work? With the keywords &#8211; Backpain and work bring to light that the consumer is experiencing this.<\/p>\n<p>Once you have helped them identify the problem, provide keywords that indicate that your work desk chairs are ergonomic, and reduce back pain. The Keywords Work Chair, Backpain allow them to deliberate that a change in chairs could help solve their issue.<\/p>\n<p>Finally, provide compelling arguments with keywords that help them choose you over the competition. Sentences like \u2013 Buy now at attractive discounts. Best Quality office chairs with an extended warranty and 5000+ units sold etc, say your product is affordable, and reliable, helping them make informed choices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Level_the_Competition\"><\/span><strong>Level the Competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you don\u2019t want to miss out on important keywords, then you\u2018ll need a peek at what the competition is doing. First, test your keywords and find how many others are using it especially the ones in the top hits in Google Search. Then see what other keywords the companies that come first in the listings are using.<\/p>\n<p>The top listings are likely the ones marked with Google Ads tags and the others have the <strong><a href=\"https:\/\/www.opendesignsin.com\">Best SEO Services<\/a><\/strong> with heavily paid marketing strategies. Even if it is difficult to achieve the top spot, organic traffic can be pulled in by mimicking the keywords those sites use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Long-Tail_Keywords\"><\/span><strong>Long-Tail Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consumers tend to use colloquial language even in the search engine. If somebody is looking for a hardware store near them they don\u2019t search with the keyword \u2013 hardware Store. They input the thought itself in words like \u2013 Hardware Store in Chennai, India. This is termed as a Long Tail Keyword which is a combination of 3-4 words. They attract relevant traffic, get more engagement, and get higher rankings.<\/p>\n<p>SEO services in Chennai have come a long way in tapping the infinite potential of keywords. Open Designs, the <a href=\"https:\/\/www.opendesignsin.com\">Best SEO Services Company<\/a> among them has been a forerunner in all things web development and SEO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are the building blocks of any SEO campaign. The best SEO services will tell you that out of the millions of words on your&#8230;<\/p>\n","protected":false},"author":2,"featured_media":51341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[534,105],"class_list":{"0":"post-51338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"tag-best-seo-services","9":"tag-seo"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose the right keyword for your website SEO? - Open Designs India<\/title>\n<meta name=\"description\" content=\"Keywords dictate the success of any SEO campaign. 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