{"id":52341,"date":"2020-08-14T18:51:54","date_gmt":"2020-08-14T13:21:54","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=52341"},"modified":"2021-03-11T11:21:14","modified_gmt":"2021-03-11T05:51:14","slug":"know-more-about-email-marketing","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/know-more-about-email-marketing\/","title":{"rendered":"Know more about Email Marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fbcd4265497\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fbcd4265497\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/know-more-about-email-marketing\/#Keeping_up_with_the_Times\" title=\"Keeping up with the Times\">Keeping up with the Times<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/know-more-about-email-marketing\/#Emails_are_Affordable\" title=\"Emails are Affordable\">Emails are Affordable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/know-more-about-email-marketing\/#Staying_within_the_vision_of_Consumers\" title=\"Staying within the vision of Consumers\">Staying within the vision of Consumers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/know-more-about-email-marketing\/#Accessible_on_Mobile_phones\" title=\"Accessible on Mobile phones\">Accessible on Mobile phones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/know-more-about-email-marketing\/#Allows_you_to_reach_the_right_Target\" title=\"Allows you to reach the right Target\">Allows you to reach the right Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/know-more-about-email-marketing\/#Easily_measurable_metrics\" title=\"Easily measurable metrics\">Easily measurable metrics<\/a><\/li><\/ul><\/nav><\/div>\n<p>Want a Marketing tool that costs next to nothing, but has a powerful reach to the targeted audience? If your answer is an enthusiastic Yes! Then the Best SEO Services Company will recommend that Email Marketing is what you must go for. Enabling Custom Made communication to each individual consumer, the top businesses are adopting this for 6 reasons that will convince you too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keeping_up_with_the_Times\"><\/span><strong>Keeping up with the Times<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nearly everybody has an eMail Id. Hubspot Surveys indicate that 91% of consumers use Email. Emails are the easiest way to reach a large volume of customers without proving to be too annoying like texts can get. 73% of Businesses around the world employing the Best SEO services companies have adopted Email marketing as a viable form of communication. Be it offers or simply an enthusiastic reminder about your brand, emails are the way to do it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Emails_are_Affordable\"><\/span><strong>Emails are Affordable<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is one of the most economic modes of mass communication, sometimes going so far as being free. Mail Chimp is one of the most prominent email service providers that allow you to send up to 12000 emails for free, every month. How can anyone not afford to utilise such services?<\/p>\n<p>The cost of email marketing mostly lies with appointing personnel to draft the emails and the replies and addressing any concerns or queries. Otherwise, Email marketing does not even make a slight dent on your marketing budget.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Staying_within_the_vision_of_Consumers\"><\/span><strong>Staying within the vision of Consumers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Emails can include much more information than you can in text messages. This will create an effective communication channel that keeps your customers informed about your products and services without overwhelming them.<\/p>\n<p>A business with a good marketing strategy will already have customers that have signed up for notifications and newsletters. Occasional emails with updates on offers, products, services, and events will keep you within the sight of your customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Accessible_on_Mobile_phones\"><\/span><strong>Accessible on Mobile phones<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The invention of Smart Phones has been a boon for Email Marketing. More than 85% of the world population has access to mobile phone technology and that comes with automated access to their Email account. Gone are the times when we had to get before a computer to check Emails, as 54% of all emails are in fact viewed on people&#8217;s phones. The <a href=\"https:\/\/www.opendesignsin.com\"><strong>Best SEO Services Companies<\/strong><\/a> use catchphrases like \u2013 This offer is just for you, or Never before prices on your favourite products on the Subject line, making customers want to open the mail, even as they view it on the lock screen notifications.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Allows_you_to_reach_the_right_Target\"><\/span><strong>Allows you to reach the right Target<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customers experience three stages in their journey with a brand \u2013 Identification, Deliberation, and Decision. The leads from the Email Marketing can come from any of these 3 stages. With carefully constructed customer buying profiles, the best SEO Services Companies create custom made Email content for them.<\/p>\n<p>E.g: If you sell Fitness bracelets, Mails to create Awareness would be about the benefit of having a good fitness routine with a casual mention of your product.<\/p>\n<p>Mails to the customers in the deliberation stage should have details on how the Fitness bracelet helps monitor health and fitness and how many people are using it.<\/p>\n<p>The final mails for converting the lead to a sale, i.e. The decision-making stage, should have attractive offers and USPs that encourage them to choose your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Easily_measurable_metrics\"><\/span><strong>Easily measurable metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The visible benefit of Email Marketing is that the metrics can be easily measured. Even the most basic Email Marketing tools allow you to run analytics on the impact of your Email campaign. Delivery rates, Click-through rates, Open rates, and any subscription changes can be tracked allowing you to estimate the value of the Email campaigns.<\/p>\n<p>This helps analyse the value of the content you put across and set the most successful tone of communication. Do not flood the customers&#8217; inboxes with too many emails, but give them quality content at defined time intervals, that actually invites more subscriptions.<\/p>\n<p>Email Marketing is still largely unexplored and the potential value is enormous. Open Designs, a prominent <a href=\"https:\/\/www.opendesignsin.com\"><strong>Web Development Company in Chennai<\/strong><\/a>, also serves as a competent SEO Company<span style=\"font-weight: 400;\">. We have encouraged the use of Email Marketing strategies to our clients, helping even Small businesses grow beyond their intended reach. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want a Marketing tool that costs next to nothing, but has a powerful reach to the targeted audience? If your answer is an enthusiastic Yes!&#8230;<\/p>\n","protected":false},"author":2,"featured_media":52350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[677,684,685],"class_list":{"0":"post-52341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing-techniques","8":"tag-best-seo-services-companies","9":"tag-email-marketing","10":"tag-web-development-company-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know more about Email Marketing? - Open Designs India<\/title>\n<meta name=\"description\" content=\"73% of businesses have adopted Email Marketing as a viable means of Mass Communication to their consumers. 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