{"id":5548,"date":"2017-03-16T18:18:46","date_gmt":"2017-03-16T12:48:46","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=5548"},"modified":"2021-02-04T17:42:49","modified_gmt":"2021-02-04T12:12:49","slug":"digital-marketing-strategies-for-it-companies","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/digital-marketing-strategies-for-it-companies\/","title":{"rendered":"Must-Read Digital Marketing Strategies for IT Companies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a15c2dc32db3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a15c2dc32db3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/digital-marketing-strategies-for-it-companies\/#Content_as_a_problem-solver\" title=\"Content as a problem-solver:\">Content as a problem-solver:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/digital-marketing-strategies-for-it-companies\/#Take_it_through_your_Employees\" title=\"Take it through your Employees:\">Take it through your Employees:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/digital-marketing-strategies-for-it-companies\/#Evaluate_and_Simplify\" title=\"Evaluate and Simplify:\">Evaluate and Simplify:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/digital-marketing-strategies-for-it-companies\/#Go_Social_the_Right_Way\" title=\"Go Social the Right Way:\">Go Social the Right Way:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/digital-marketing-strategies-for-it-companies\/#Why_going_digital_is_the_best_choice_for_B2B_Technology_Companies\" title=\"Why going digital is the best choice for B2B Technology Companies?\">Why going digital is the best choice for B2B Technology Companies?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/digital-marketing-strategies-for-it-companies\/#Here_is_the_IT_Marketing_Checklist\" title=\"Here is the IT Marketing Checklist:\">Here is the IT Marketing Checklist:<\/a><\/li><\/ul><\/nav><\/div>\n<p>Despite all the incredible innovations that the tech industry brings to the table, spotting the right <strong><a href=\"http:\/\/www.opendesignsin.com\/digital-marketing-services.html\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing<\/a> <\/strong>tactics , remains a challenge. B2C colleagues on the other hand have fared far better in this sphere.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_as_a_problem-solver\"><\/span><strong>Content as a problem-solver:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You do know that having relevant content is very important. But creating focused content is more important! And in order to do so, you first need to determine what your clients\u2019 problems are. Instead of the usual \u201c<em><strong>Buy now<\/strong><\/em>\u201d and \u201c<em>C<strong>lick here to purchase<\/strong><\/em>\u201d in every post, offer some well-researched content that sheds light on proposed business solutions.<\/p>\n<div id=\"attachment_5551\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.opendesignsin.com\/blog\/guide-content-marketing-and-roi\/\" rel=\"attachment wp-att-5551\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5551\" class=\"wp-image-5551 size-full\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/Digital-Marketing-for-IT-Companies.jpg\" alt=\"digital marketing for tech companies\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/Digital-Marketing-for-IT-Companies.jpg 700w, https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/Digital-Marketing-for-IT-Companies-300x171.jpg 300w, https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/Digital-Marketing-for-IT-Companies-672x384.jpg 672w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-5551\" class=\"wp-caption-text\">Content\u00a0Strategy<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Let\u2019s say you\u2019re a company offering fraud guard software for e-commerce businesses. Offer an insight on how fraudulent activity on e-commerce platforms takes place and propose a solution.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Take_it_through_your_Employees\"><\/span><strong>Take it through your Employees:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your employees are your main asset, because they are the ones building your product. Do they truly believe the product they are working at is really amazing? If so, make them your brand ambassadors. Encourage them to share their experiences and your posts to reach a new audience. If there\u2019s also an influencer within the <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Information_technology_in_India\" target=\"_blank\" rel=\"noopener noreferrer\">IT industry<\/a><\/strong> among your employees, you\u2019re one lucky company! Encourage your team to:<\/p>\n<ul>\n<li>Share company updates on LinkedIn.<\/li>\n<li>Like, share, retweet, or comment on your company\u2019s <strong><a href=\"http:\/\/www.opendesignsin.com\/social-media-marketing-company-chennai.html\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a><\/strong> posts.<\/li>\n<li>Contribute to your blog with expert articles<\/li>\n<li>Use the content developed by your company in their discussions, events they take part in, etc.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Evaluate_and_Simplify\"><\/span><strong>Evaluate and Simplify:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>IT companies sometimes forget that businesses they want to reach may not be in sync with the technology they offer. They know they need a tool that will help them manage data flow better, but it may be hard for them to understand what the specific tool is all about. As an IT company, you don\u2019t want to complicate your content to the extent that prospective clients have a hard time figuring out what you\u2019re talking about. So, do your business a favor: hire a <strong><a href=\"http:\/\/www.opendesignsin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing agency<\/a><\/strong> who will phrase your content in a way that\u2019s easy to understand and engaging!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Go_Social_the_Right_Way\"><\/span><strong>Go Social the Right Way:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many businesses are plagued with the idea of omnipresence: they want to be everywhere from common sites like <strong><a href=\"https:\/\/www.facebook.com\/opendesignsindia\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/strong>, <strong><a href=\"https:\/\/twitter.com\/opendesignsin\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/strong>, <strong><a href=\"https:\/\/www.linkedin.com\/company-beta\/2223399?pathWildcard=2223399\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/strong> , <strong><a href=\"https:\/\/plus.google.com\/+OpendesignsindiaDigitalMediaMarketing\" target=\"_blank\" rel=\"noopener noreferrer\">Google+<\/a><\/strong>, <strong><a href=\"https:\/\/www.instagram.com\/opendesigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/strong> etc and to dozens of less popular social outlets. But before you decide to take on all these platforms, you need to assess if they are the right fit for you. Are your buyer personas getting their information there? Odds are, the decision maker at your target company isn&#8217;t researching IT vendors on Pinterest.<\/p>\n<p>In order to be relevant,you need to use Social Media Channels where users are actually seeking business solutions. LinkedIn is almost universally a good spot to spend your resources, given that 63% of companies believe it to be the most effective social media channel for B2B companies. It has groups, and allows publishing and promoting updates, something you may want to give a try because your targeted audience is out there looking for business solutions!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_going_digital_is_the_best_choice_for_B2B_Technology_Companies\"><\/span><strong>Why going digital is the best choice for B2B Technology Companies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Your buyers are tech savvy &amp; heavy users of digital media<\/li>\n<li>Your buyers are global<\/li>\n<li>Social relationships like <strong>Affiliates \/ Partners\/ Industry experts &amp; consultants<\/strong> are important for your business development<\/li>\n<li>Hard pitching does not work; thought leadership is a must<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Here_is_the_IT_Marketing_Checklist\"><\/span><strong>Here is the IT Marketing Checklist:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Target the right people<\/li>\n<li>Master the messaging<\/li>\n<li>Network like a professional<\/li>\n<li>Empower your tech team to sell<\/li>\n<li>Leverage your communication channels<\/li>\n<\/ul>\n<p>Just remember to view your services from your potential client\u2019s perspectives and to repurpose all of the valuable content you will create.<\/p>\n<p>Now, it\u2019s time to take your next step. Go for it ! Choosing the right combination for your business is the key and <strong><a href=\"http:\/\/www.opendesignsin.com\/digital-marketing-services.html\" target=\"_blank\" rel=\"noopener noreferrer\">we are experts in the field of digital marketing<\/a><\/strong>. Talk to us to find out the option that best suits your Business!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite all the incredible innovations that the tech industry brings to the table, spotting the right digital marketing tactics , remains a challenge. B2C colleagues&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[743,487,742],"tags":[276,277,275,272,274,273],"class_list":{"0":"post-5548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-marketing-agency","8":"category-search-engine-optimization-seo","9":"category-social-media-marketing-agency","10":"tag-digital-marketing-plan-for-software-company","11":"tag-digital-marketing-plan-it-company","12":"tag-digital-marketing-strategy-for-it-company","13":"tag-digital-marketing-strategy-for-software-companies","14":"tag-digital-marketing-strategy-for-startups","15":"tag-marketing-strategy-for-startup-software-company"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Strategies for IT Companies<\/title>\n<meta name=\"description\" content=\"IT companies sometimes forget that businesses they want to reach may not be in sync with the technology they offer. 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