{"id":56148,"date":"2020-08-27T14:41:52","date_gmt":"2020-08-27T09:11:52","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=56148"},"modified":"2021-03-11T11:16:51","modified_gmt":"2021-03-11T05:46:51","slug":"bringing-in-new-customers-to-your-e-commerce-business","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/","title":{"rendered":"Bringing in new customers to your E-Commerce Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e79d1609aa2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e79d1609aa2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/#Personalised_Web_Pages\" title=\"Personalised Web Pages\">Personalised Web Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/#Make_Yourself_Visible\" title=\"Make Yourself Visible\">Make Yourself Visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/#Educate_customers_on_your_products\" title=\"Educate customers on your products\">Educate customers on your products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/#Reach_out_to_potential_customers\" title=\"Reach out to potential customers\">Reach out to potential customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/#Employ_Pay_Per_Click_Advertising\" title=\"Employ Pay Per Click Advertising\">Employ Pay Per Click Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/#Accumulate_User_Generated_Content\" title=\"Accumulate User Generated Content\">Accumulate User Generated Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/#Incentivize_First_Time_Purchases\" title=\"Incentivize First Time Purchases\">Incentivize First Time Purchases<\/a><\/li><\/ul><\/nav><\/div>\n<p>All businesses, even E-Commerce have long term plans, which are ultimately about<br \/>\nexpansion and more profits. The strategies built around this long term plan, begin with the<br \/>\nimplementation of the first step \u2013 Gaining more customers. Any <strong><a href=\"https:\/\/www.opendesignsin.com\/\">E-Commerce Development<\/a> company<\/strong> can tell you how vital this is to the growth of business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalised_Web_Pages\"><\/span><strong>Personalised Web Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You have precious few seconds to keep new customers engaged. Data assessed from the<br \/>\nuser\u2019s intent based on search phrases and browsing history should bring personalised<br \/>\ncontent to the home page. Build your site to capture the data by tracing the customer back<br \/>\nto campaigns you ran or to Email invites.<br \/>\nE.g: If the user has browsed for a work desk and you sell wooden furnishings, then his<br \/>\nbrowser data should prompt your website to bring up your work desk designs to be<br \/>\ndisplayed on the home page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_Yourself_Visible\"><\/span><strong>Make Yourself Visible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimise your Website\u2019s SEO to achieve maximum visibility in user searches. Include more<br \/>\nLong tail keywords that reflect a new User\u2019s intent. Work on content SEO strategies (Provide<br \/>\nthe link to Keywords blog) to provide quality content that retains the user on your site,<br \/>\nafter they have landed on it.<br \/>\nE.g: Customer type in very specific phrases \u2013 Walnut brown Work desk with organiser.<br \/>\nProduct descriptions with this phrase are prioritised in search listings. A person looking to<br \/>\nbuy a Work desk will definitely need information on choosing the most ergonomic work<br \/>\nstation. Link in social media posts and blogs pertinent to their search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Educate_customers_on_your_products\"><\/span><strong>Educate customers on your products<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A fully informed customer makes educated choices on your products and services. They are<br \/>\nloyal, happy customers. The very fact they understand the product from the images and<br \/>\nspecifications, results in more lead conversions. E-Commerce Development Companies use<br \/>\nbetter images and quality, useful content grabbing the attention of new users.<br \/>\nE.G: A seemingly trivial Zoom-in feature for images, and scale reference, helps view the<br \/>\ndetails. An image of the desk against a window, or a person, will help the customer envision<br \/>\nhow the product will be in their own setting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reach_out_to_potential_customers\"><\/span><strong>Reach out to potential customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can\u2019t expect your customers to just find you out of the blue on their own. Unless your<br \/>\nSEO game is very strong or you have a paid campaign going on, it is unlikely that you are on<br \/>\nthe top of the search results. Email marketing (make it as link to Email marketing blog) is<br \/>\nfast gaining popularity with the customer base, as they are less annoying when used<br \/>\nsparingly.<br \/>\nLeverage the medium by creating personalised mails, with attractive offers. In this process,<br \/>\ndon\u2019t fall for Email list scams. Instead collect your customer list from marketing campaigns<br \/>\nonline and offline, existing customer referrals etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Employ_Pay_Per_Click_Advertising\"><\/span><strong>Employ Pay Per Click Advertising<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E-Commerce development companies advise their clients to invest in a solid Pay Per Click<br \/>\nmarketing strategy. With advanced Keywords, based off User intent, PPC&amp;#39;s have a high<br \/>\npotential for bagging up to 65% of Clicks. Search Engine advertising based PPC are<br \/>\ncommonly used, as they allow for measuring success metrics and other analytics. Although<br \/>\nPPC is an experimental marketing tool, careful deliberation of previously known data gives<br \/>\nyou a fair idea of what is successful.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Accumulate_User_Generated_Content\"><\/span><strong>Accumulate User Generated Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>User Generated content is nothing but content about you on social media platforms by your<br \/>\nexisting customers. This helps bring in organic traffic to your site. About 92% of consumers<br \/>\nmake their buying decision based on other online reviews. New customers are looking for<br \/>\nvalid and genuine endorsements from existing customers and or Celebrities. If your user-<br \/>\ngenerated content is convincing enough, it can help you reach conversion rates up to 97%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Incentivize_First_Time_Purchases\"><\/span><strong>Incentivize First Time Purchases<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Incentivising First Time purchases, enable new customers to try your site at least once if<br \/>\nonly to avail these discounts. Even if you are offering a huge discount that&amp;#39;s cutting into your<br \/>\nprofits, remember that this is one time. They will go on to purchase more from you if they<br \/>\nfind the product quality satisfactory. Offer more discounts for referrals, which makes your<br \/>\ncustomers a medium of marketing.<br \/>\nOpen Designs has grown to be one of the <a href=\"https:\/\/www.opendesignsin.com\/\"><strong>best E-Commerce Development companies<\/strong><\/a> in<br \/>\nIndia. Our strong technical team specialising in E-Commerce Website design creates<br \/>\nwebsites with high conversion rates, helping our clients scale up their business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All businesses, even E-Commerce have long term plans, which are ultimately about expansion and more profits. The strategies built around this long term plan, begin&#8230;<\/p>\n","protected":false},"author":2,"featured_media":56154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745,740],"tags":[690,629,635],"class_list":{"0":"post-56148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2c-marketing","8":"category-e-commerce-design-and-development","9":"tag-best-ecommerce-development-company-india","10":"tag-ecommerce-development-company","11":"tag-ecommerce-website-design-india"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bringing in new customers to your E-Commerce Business - Open Designs India<\/title>\n<meta name=\"description\" content=\"There is only so much business that your existing customers can give you. E-Commerce is agame of numbers, and new customers are required for expansion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/bringing-in-new-customers-to-your-e-commerce-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bringing in new customers to your E-Commerce Business - Open Designs India\" \/>\n<meta property=\"og:description\" content=\"There is only so much business that your existing customers can give you. 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