{"id":56163,"date":"2020-08-29T09:00:17","date_gmt":"2020-08-29T03:30:17","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=56163"},"modified":"2021-03-11T11:14:01","modified_gmt":"2021-03-11T05:44:01","slug":"ecommerce-customer-engagement-strategies","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/ecommerce-customer-engagement-strategies\/","title":{"rendered":"Ecommerce Customer Engagement Strategies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7975b27d45\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7975b27d45\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/ecommerce-customer-engagement-strategies\/#Feedback_and_Reviews\" title=\"Feedback and Reviews\">Feedback and Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/ecommerce-customer-engagement-strategies\/#Loyalty_programs\" title=\"Loyalty programs\">Loyalty programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/ecommerce-customer-engagement-strategies\/#24X7_Customer_support\" title=\"24X7 Customer support\">24X7 Customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/ecommerce-customer-engagement-strategies\/#Easily_Navigable_and_Convenient_Site\" title=\"Easily Navigable and Convenient Site\">Easily Navigable and Convenient Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/ecommerce-customer-engagement-strategies\/#Optimisation_for_Mobile\" title=\"Optimisation for Mobile\">Optimisation for Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/ecommerce-customer-engagement-strategies\/#Social_Media_Platforms\" title=\"Social Media Platforms\">Social Media Platforms<\/a><\/li><\/ul><\/nav><\/div>\n<p>You have got a beautiful Site designed by <a href=\"https:\/\/www.opendesignsin.com\/\"><strong>E-commerce Website Design Services<\/strong><\/a>. Everything is up and<br \/>\nrunning and stocks are ready to be sent out. But after an initial spike of interest, you find that fewer<br \/>\nvisitors are dropping into the site. This is due to a lack of Customer Engagement.<br \/>\nA Customer needs to be entertained, made to feel that they are valued and that your products and<br \/>\nservices are adding value to their lives. This article is all about the most effective strategies that will<br \/>\nhelp you gain customer retention and increased organic traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Feedback_and_Reviews\"><\/span><strong>Feedback and Reviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How would you feel if you were talking but nobody is willing to listen? That\u2019s exactly how it is for a<br \/>\ncustomer who is unable to voice their opinions on your products and services. Have a dedicated<br \/>\ncomment and review section on each product or service. Encourage customers to fill in the<br \/>\nfeedback. This should be a gentle nudge as a favour to you rather than being compulsory.<br \/>\nOne-sided conversations can also make someone lose interest. The customer has to know that their<br \/>\nfeedback has been noticed and appropriately responded to.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Loyalty_programs\"><\/span><strong>Loyalty programs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Who doesn\u2019t like a little freebie with their purchase? But not just anyone is entitled to this.<br \/>\nIncorporate loyalty programs that offer customers who sign up for them, special discounts, or a first<br \/>\nchance at new arrivals.<br \/>\nSend them coupons to be availed on their next purchase, encouraging them to make future<br \/>\npurchases. E-Commerce Website Design services are linking the Loyalty Program to Feedback and<br \/>\nreviews. The Engagement and additional Sign-ups complement each other to drive more users into<br \/>\ninteracting with your site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"24X7_Customer_support\"><\/span><strong>24X7 Customer support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Going online with an E-Commerce site means that you have chosen to be open 24&#215;7. This is to<br \/>\nfacilitate consumers from all corners of the world. A major portion of these customers needs help<br \/>\nwith queries, complaints, and reviews. One of the most impactful pain points in E-Commerce is the<br \/>\nnon-availability of Live personnel. This Live Support must be 24&#215;7 and can be chat or call as is<br \/>\nconvenient to the bulk of your users.<br \/>\nA dedicated customer support team must address the various complaints and other queries that pop<br \/>\nup. Moreover, the feedback and other comments left on your social media pages need to be<br \/>\naddressed within a stipulated time to keep the customers engaged.<br \/>\nIf there are unhappy customers, it is likely they will leave negative comments and try to persuade<br \/>\nothers from using your site. According to a 2013 Survey by the White House Office of Consumer<br \/>\nAffairs, 1 in 27 customers has a bad experience and only 4% of dissatisfied customers actually speak<br \/>\nup. It takes 12 positive experiences to make up for 1 bad experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Easily_Navigable_and_Convenient_Site\"><\/span><strong>Easily Navigable and Convenient Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The simpler the site, the more the people that will use it. All the options should be on display at all<br \/>\ntimes. Checkout from Cart to offering flexible methods of payments creates a positive experience for<br \/>\nthe user. Convenient return and refund policies gain more credibility among users. Layout every tiny<br \/>\ndetail of the product or service such that the customer makes an informed choice in choosing to buy<br \/>\nfrom you. The aesthetics of the site matters, but the convenience matters more<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimisation_for_Mobile\"><\/span><strong>Optimisation for Mobile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By 2021, Mobile Commerce is projected to account for 54% of Total E-Commerce sales. E-Commerce<br \/>\nWebsite Design Services now come with Mobile optimisation to ensure that all potential customers<br \/>\nhave access to the site.<br \/>\nThe Mobile site must have a fast loading rate even in low network coverage areas. Clear menus,<br \/>\nexpandable images, and access to the home page, shopping cart, etc make for a user-friendly mobile<br \/>\nsite.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Platforms\"><\/span><strong>Social Media Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Connect with your customers on the Social Media platforms that they use. Link your E-Commerce<br \/>\nsite to Social Media and create an interactive shopping experience for them. There are 2.8 Billion<br \/>\npeople worldwide who use social media. Feed consistent quality content, post offers, and discounts,<br \/>\nincorporate current events, and entertain your followers.<br \/>\nE-Commerce website design services in India are taking proactive steps to keep the customers<br \/>\nengaged. Open Designs has been at the forefront of tailor-made Customer engagement strategies<br \/>\nfor Clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have got a beautiful Site designed by E-commerce Website Design Services. Everything is up and running and stocks are ready to be sent out&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":56171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745,740],"tags":[635,691,692],"class_list":{"0":"post-56163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2c-marketing","8":"category-e-commerce-design-and-development","9":"tag-ecommerce-website-design-india","10":"tag-ecommerce-website-design-services","11":"tag-ecommerce-website-designing-company-in-india"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Customer Engagement Strategies - Open Designs India<\/title>\n<meta name=\"description\" content=\"Get the most out of E-Commerce with strategized Customer Engagement. 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