{"id":5806,"date":"2017-03-26T12:05:11","date_gmt":"2017-03-26T06:35:11","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=5806"},"modified":"2021-02-04T17:43:12","modified_gmt":"2021-02-04T12:13:12","slug":"power-of-linkedin-marketing-business","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/power-of-linkedin-marketing-business\/","title":{"rendered":"Leverage the power of LinkedIn and watch the world of opportunities unfold before your eyes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ebc75b596e7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ebc75b596e7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/power-of-linkedin-marketing-business\/#Why\" title=\"Why?\">Why?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/power-of-linkedin-marketing-business\/#The_law_of_updation\" title=\"The law of updation\">The law of updation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/power-of-linkedin-marketing-business\/#What_to_post_and_what_not_to\" title=\"What to post and what not to\">What to post and what not to<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/power-of-linkedin-marketing-business\/#Plough_on_make_connections_join_groups_%E2%80%93_think_on_your_feet\" title=\"Plough on, make connections, join groups \u2013 think on your feet\">Plough on, make connections, join groups \u2013 think on your feet<\/a><\/li><\/ul><\/nav><\/div>\n<p><a href=\"http:\/\/www.opendesignsin.com\/social-media-marketing-company-chennai.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>In the professional social media<\/strong><\/a> world many believe that regular posts on relevant topics helps to create lasting impressions on employers and connections alike. True, but not entirely so! For \u2018<strong>merely<\/strong>\u2019 posting tirelessly in order to be found amidst LinkedIn\u2019s 780 million member worldwide network is tantamount to looking for the proverbial needle in the proverbial haystack.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why\"><\/span><strong>Why?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><strong>Because<\/strong><\/h4>\n<ul>\n<li>a. everyone else has already tried their hand at this at one point or another<\/li>\n<li>b. somebody is (<em>as we speak<\/em>) in the process of trying it out for the first time<\/li>\n<li>c. somebody has already gained much success with it and is now a thought leader, commanding a good number of followers as well as irrefutably and incessantly building his\/ her brand image, post by post.<\/li>\n<\/ul>\n<p>Now, for a second if you were to concentrate only on point c, you\u2019ll come to realise that they possibly form a reasonably good number of people if not a thumping majority of the <em><strong>150 million\u2013member<\/strong><\/em> network. And yes, no prizes for guessing which option from a b c you\u2019d want to choose for yourself.<\/p>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/how-ecommerce-websites-are-gaining-more-by-using-social-ecommerce\/\" rel=\"attachment wp-att-5810\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5810\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/LNKEDIN.jpg\" alt=\"lnkedin marketing\" width=\"500\" height=\"182\" srcset=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/LNKEDIN.jpg 500w, https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/LNKEDIN-300x109.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><br \/>\n<\/a><\/p>\n<p>But wait! There\u2019s more to LinkedIn than meets the eye. Among the key social media sites existing today, LinkedIn has been shown to generate <strong>FOUR<\/strong> times as great the number of direct homepage hits than you\u2019d normally see with other social sites.<\/p>\n<p>Thus bringing us to only one logical conclusion &#8211; that of publishing a good number of posts and building brand equity one post at a time!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_law_of_updation\"><\/span><strong>The law of updation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s not as jazzy as it sounds, in fact, it\u2019s just really plain vanilla simple. The law of updation merely refers to the frequency of <strong><a href=\"https:\/\/www.linkedin.com\/company-beta\/2223399?pathWildcard=2223399\" target=\"_blank\" rel=\"noopener noreferrer\">updating your status on LinkedIn<\/a><\/strong>&#8211; which should be as often as possible.<\/p>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/how-ecommerce-websites-are-gaining-more-by-using-social-ecommerce\/\" rel=\"attachment wp-att-5809\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5809\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/LinkedIn\u2013Business.jpg\" alt=\"how to use linkedin for b2b marketing\" width=\"640\" height=\"300\" srcset=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/LinkedIn\u2013Business.jpg 640w, https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/LinkedIn\u2013Business-300x141.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><br \/>\n<\/a><\/p>\n<p>Of course, remember that nobody\u2019s interested in trivial status updates and doing so might backfire. So, the trick is to update your network on worthy news and happenings, events or links that add value and keeping your research up to the minute so that you\u2019re prepared to answer to q&amp;a\u2019s. Don\u2019t deviate from your true brand personality as you go along and watch this simple law of updation work wonders for you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_to_post_and_what_not_to\"><\/span><strong>What to post and what not to<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lets address the \u2018what to post\u2019 part as that will clearly define what you should do and it won\u2019t be too difficult making decisions on what topics should come under this guideline. Do take some time out to answer these questions and you\u2019ll have a working sketch of what topics you can post on-<\/p>\n<p>What is your core business proposition? How does it make a difference to others lives?<\/p>\n<p>Why should people network with you?<\/p>\n<p>Aside from your business, what other areas of interest do you have?<\/p>\n<p>Who is your customer, in this case, follower?<\/p>\n<p>Once these fundamentals are clear, you\u2019ll need to brush up on your prose as well \u2013 there\u2019s nothing worse than a syntax laden article gone horribly wrong.<\/p>\n<p>A small caveat that you should be aware at this point \u2013 Not everyone gets to post on LinkedIn, there are certain criteria in order for your post to see the light of day here. In case you\u2019re not clear about this aspect, <strong><a href=\"http:\/\/www.opendesignsin.com\/digital-marketing-services.html\" target=\"_blank\" rel=\"noopener noreferrer\">talk to a digital agency<\/a><\/strong> and go about it via someone who knows the tricks of the trade.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Plough_on_make_connections_join_groups_%E2%80%93_think_on_your_feet\"><\/span><strong>Plough on, make connections, join groups \u2013 think on your feet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The key word here is to remain on the go at all times, especially on certain times of the day and days of the week. Again, if you\u2019re unsure about the above mentioned aspects, get on board a digital agency that understands these nuances.<\/p>\n<p>For starters, do remember that LinkedIn\u2019s premise is to make connections, so go right ahead and do so. Join groups that you feel connect to your brand and to you as a person \u2013 just don\u2019t stray too far from what you\u2019ve always said via your posts.<\/p>\n<p>Be proactive and watch the world of opportunities unfold before your eyes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the professional social media world many believe that regular posts on relevant topics helps to create lasting impressions on employers and connections alike. True,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[744,742],"tags":[280,283,278,286,279,284,288,287,281,282,285,289,290],"class_list":{"0":"post-5806","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-case-studies","8":"category-social-media-marketing-agency","9":"tag-best-linkedin-marketing-campaigns","10":"tag-how-to-use-linkedin-for-b2b-marketing","11":"tag-innovative-linkedin-marketing-campaigns","12":"tag-linkedin-marketing-business","13":"tag-linkedin-marketing-campaigns","14":"tag-linkedin-marketing-plan","15":"tag-linkedin-marketing-services","16":"tag-linkedin-marketing-services-chennai","17":"tag-linkedin-marketing-solutions","18":"tag-linkedin-marketing-strategy","19":"tag-linkedin-marketing-strategy-for-b2b","20":"tag-linkedin-marketing-tips-2017","21":"tag-linkedin-marketing-tips-for-small-businesses"},"yoast_head":"<!-- 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