{"id":5813,"date":"2017-03-26T14:17:53","date_gmt":"2017-03-26T08:47:53","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=5813"},"modified":"2021-06-19T15:59:39","modified_gmt":"2021-06-19T10:29:39","slug":"content-marketing-b2b-b2c-strategies","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/content-marketing-b2b-b2c-strategies\/","title":{"rendered":"CONTENT MARKETING FOR START-UP\u2019S IS POPULAR, BUT WHY?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7a03fb9b7f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7a03fb9b7f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/content-marketing-b2b-b2c-strategies\/#Enter_the_content_strategy\" title=\"Enter the content strategy!!\">Enter the content strategy!!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/content-marketing-b2b-b2c-strategies\/#Why_it_matters_so_much_for_start-ups\" title=\"Why it matters so much for start-ups\">Why it matters so much for start-ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/content-marketing-b2b-b2c-strategies\/#What_content_strategy_is\" title=\"What content strategy is-\">What content strategy is-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/content-marketing-b2b-b2c-strategies\/#Content_is_the_Holy_Grail_for_start-ups\" title=\"Content is the Holy Grail for start-ups\">Content is the Holy Grail for start-ups<\/a><\/li><\/ul><\/nav><\/div>\n<p>Remember the days when the class teacher asked us to jot down essays on topics she thought befitting or gave lessons on the <strong><a href=\"https:\/\/www.opendesignsin.com\/blog\/thinking-about-content-marketing-here-is-how-to-go-about-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">best content writing<\/a><\/strong> styles suited for a variety of different circumstances. These lessons in prose were usually so well engraved in our minds that we often fell back on them many aeons later.<br \/>\nThat was before the advent of the internet!<\/p>\n<p>Today the definition of content is being redefined and reshaped to suit the changing atmosphere of this globalised world, in that, it is more targeted, premeditated, optimised for <em>tablets, phones and laptops or desktops<\/em> and highly specified for audiences (<em>customers<\/em>) across the globe. In other words, imagine an article based marketing campaign, strategically planned and executed for a definite global\/ local customers with the end intention of achieving a planned objective.<\/p>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/thinking-about-content-marketing-here-is-how-to-go-about-it\/\" rel=\"attachment wp-att-5822\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5822 size-full\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/content-marketing-strategies.jpg\" alt=\"content marketing strategy \" width=\"500\" height=\"300\" srcset=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/content-marketing-strategies.jpg 500w, https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/content-marketing-strategies-300x180.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enter_the_content_strategy\"><\/span>Enter the content strategy!!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Why_it_matters_so_much_for_start-ups\"><\/span>Why it matters so much for start-ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now the answers to this are quite self-explanatory, however, especially in reference to content strategies, start-ups face a challenging task as there is no evidence or data to back up their lines of attack. Its either a make or break situation and ever so often it happens that the content stratagem pays off really well or snowballs into a backfiring plan that hits gob smack in the middle of an otherwise watertight marketing blitz.<\/p>\n<p>Now here\u2019s the motherlode of a cracker- It costs next to nothing, IF you get it right.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_content_strategy_is\"><\/span>What content strategy is-<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Likelihood is you\u2019ve already rolled out content in one form or another, as a personal<strong> <a href=\"https:\/\/www.opendesignsin.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a><\/strong> or a series of posts on FB, the only difference now being the content will be planned, professionally executed and rolled out in a systematic form so as to achieve your desired goal. In any case, <strong><a href=\"https:\/\/www.opendesignsin.com\/blog\/is-your-content-marketing-strategy-doing-enough-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing strategy<\/a><\/strong> is best defined as a string of content that is published on different platforms.<\/p>\n<p>For e.g., say you\u2019ve been tweeting a slew of the features of new product launches every fortnight, have been regularly publishing research based articles on subject matters that you\u2019re an expert on, followed and shared links from someone on <strong><a href=\"https:\/\/www.opendesignsin.com\/blog\/power-of-linkedin-marketing-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/strong>, who you believe to be the industry expert \u2013 it all constitutes as content strategy. Done with respect to business, it\u2019s a content marketing strategy.<\/p>\n<p>But it\u2019s not as easy as it sounds, for what content works for one business may not work for another, oftentimes right content published on the wrong platform or vice versa, publishing it irregularly and god forbid! rolling out content that is vague and posted simply because you liked them \u2013 well, what does one say at this point?!<\/p>\n<p>This stratagem gains a whole new perspective when considered from the start-up angle, for there is much to gain and even more to lose if the content is positioned all wrong.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_is_the_Holy_Grail_for_start-ups\"><\/span>Content is the Holy Grail for start-ups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.opendesignsin.com\/blog\/content-use-thought-leadership-to-make-your-voices-heard\/\" rel=\"attachment wp-att-5824\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5824\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/03\/FIM-B2B-B2C.png\" alt=\"fim-b2b-b2c\" width=\"300\" height=\"262\" \/><\/a><\/p>\n<p>There\u2019s a reason why content has gained so much prominence of late and why b2b, b2c marketers believe that <strong><a href=\"https:\/\/www.opendesignsin.com\/blog\/guide-content-marketing-and-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a><\/strong> strategies are considered as Holy Grail now. Here\u2019s why-<\/p>\n<p><strong>&#8211;<\/strong> Nearly ALL OF YOUR competitors are in the process of rolling out more content than ever before. Much more than they did ever before, period!<\/p>\n<p><strong>&#8211;<\/strong> Properly strategised content has the capability of creating TRIPLE the generation rate (businesses landing on your homepage) vis-\u00e0-vis ads or videos.<\/p>\n<p><strong>&#8211;<\/strong> Online content scores over traditional content read in <em><strong>newspapers\/ magazines\/ journals<\/strong><\/em> and many consumers now prefer to make a purchasing decision based on articles they have read on the net.<\/p>\n<p><strong>&#8211;<\/strong> Content has shown to be an extremely potent, powerful online marketing tool, be it with respect to <strong><a href=\"https:\/\/www.opendesignsin.com\/seo-services-company-chennai.html\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a><\/strong>, <strong><a href=\"https:\/\/www.opendesignsin.com\/social-media-marketing-company-chennai.html\" target=\"_blank\" rel=\"noopener noreferrer\">SMM<\/a><\/strong> or <strong><a href=\"https:\/\/www.opendesignsin.com\/digital-marketing-services.html\" target=\"_blank\" rel=\"noopener noreferrer\">SEM<\/a><\/strong>.<\/p>\n<p><strong>&#8211;<\/strong> It costs next to nothing!! Strategy is everything\u2026Now if that\u2019s not great news, especially for start-ups, we don\u2019t know what is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember the days when the class teacher asked us to jot down essays on topics she thought befitting or gave lessons on the best content&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[293,296,291,292,298,297,294,295],"class_list":{"0":"post-5813","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing-techniques","8":"tag-b2c-content-marketing-statistics","9":"tag-content-marketing-agency","10":"tag-content-marketing-b2b","11":"tag-content-marketing-b2c","12":"tag-content-marketing-plan-2017","13":"tag-content-marketing-service-providers","14":"tag-content-marketing-strategy-2017","15":"tag-content-marketing-trends-in-2017"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Strategy Trends 2017, Content Marketing B2B, B2C<\/title>\n<meta name=\"description\" content=\"Remember 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