{"id":58259,"date":"2020-09-05T16:12:03","date_gmt":"2020-09-05T10:42:03","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=58259"},"modified":"2021-03-11T11:10:14","modified_gmt":"2021-03-11T05:40:14","slug":"importance-of-website-footer","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/importance-of-website-footer\/","title":{"rendered":"Importance of Website Footer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e44c60c2047\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e44c60c2047\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-website-footer\/#A_Guide_to_your_Site\" title=\"A Guide to your Site\">A Guide to your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-website-footer\/#Legal_and_Technical_Information\" title=\"Legal and Technical Information\">Legal and Technical Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-website-footer\/#Longer_time_spent_on_the_website\" title=\"Longer time spent on the website\">Longer time spent on the website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-website-footer\/#Footer_SEO_Strategy\" title=\"Footer SEO Strategy\">Footer SEO Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-website-footer\/#Trust_Building_Factor\" title=\"Trust Building Factor\">Trust Building Factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-website-footer\/#Branding_Image\" title=\"Branding Image\">Branding Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-website-footer\/#Tips_for_the_perfect_Footer\" title=\"Tips for the perfect Footer\">Tips for the perfect Footer<\/a><\/li><\/ul><\/nav><\/div>\n<p>A website footer is the collection of elements at the bottom of your web pages that provide information about your brand, and other links relevant to your products and services.<\/p>\n<p><a href=\"https:\/\/www.opendesignsin.com\"><strong>Web Design Services<\/strong><\/a> generally include Copyright notices, Return and Refund policies, Privacy policies, Blogs, Newsletters, Redirecting links to the home page and other landing pages, Contact info, and Inquiry forms in the footer.<\/p>\n<p>Website Footers are an important part of your site because they are vital in achieving the following:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Guide_to_your_Site\"><\/span><strong>A Guide to your Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Scrolling to the end of the webpage and having nothing there is like walking down a corridor that ends in a bare wall with no directions. It is not aesthetic nor is it interesting. It leaves people clueless as to what to do next.<\/p>\n<p>A website footer on the other hand helps the user navigate back to the part of the website they want to review or other landing pages for more information. The Call to Action on the Website footer would be Signing up for Newsletter or contact forms for inquiries. It basically acts as a navigation guide to the website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Legal_and_Technical_Information\"><\/span><strong>Legal and Technical Information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are so many legal ground rules in the interaction between your business and your customers. The customer needs to know what kind of information that the site captures about them and what it will be used for. Some people could plagiarise off the website leading to loss of traffic and other adverse effects. All of this is dealt with by Web Design Services in the Website Footer with the Copyright Notice and Privacy Policy. Terms of Use educate Customers on how to legally interact with the site without violating any laws.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Longer_time_spent_on_the_website\"><\/span><strong>Longer time spent on the website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Any user that scrolls and reaches the end of the webpage is attracted to the Website footer. Once there, they might find links to other parts of the site that they were not aware of. This makes them stay on your site. Google gives priority to websites where users spend more time. Website Footers decrease Bounce rates and improve user retention.\u00a0 It also increases the rank of your website in the Google search listings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Footer_SEO_Strategy\"><\/span><strong>Footer SEO Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Web Development Companies will tell you how important link building is to a successful SEO. ( add a hyperlink to the Link Building Blog). The number of links, both external and internal determines SEO rankings, provided the links are to quality content. Indexing a site becomes relatively easy when the links are easily navigable and point to high-quality content. They point out which of your webpages are most relevant and informational to the users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trust_Building_Factor\"><\/span><strong>Trust Building Factor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The website Footer is where all additional information about your website is posted. When you place prominent Awards, Reliability certificates, Seals of Approval from third party agencies, and security tags, customers feel that the site is trustworthy. Endorsements and links to customer testimonials can also be placed on the footer as new customers rely on positive reviews to persuade themselves into purchasing from a new vendor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branding_Image\"><\/span><strong>Branding Image<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The website footer is the perfect place to include the company name, logo, and tagline. This reinforces the brand identity onto the customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_the_perfect_Footer\"><\/span><strong>Tips for the perfect Footer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Avoid Data Overload \u2013 Too many links and information on the footer makes it look clumsy and chaotic. The Footer content must be evident at one glance, so the user can make a quick choice from it.<\/p>\n<p>Be organised \u2013 Organise your Footer links into distinct segments that serve specific purposes. Web Design Services usually categorise them into \u2013 Informational, Navigational and Call to Action segments.<\/p>\n<p>Simple Terminology \u2013 Keep the names of the links exactly what they are. While creative names are fun, not all of the customers are quick at association. If the link is to FAQ\u2019s, then the link itself should be named FAQ.<\/p>\n<p>Open Designs is one of a kind <a href=\"https:\/\/www.opendesignsin.com\"><strong>Web Design and Development Company in Chennai<\/strong><\/a>, India that caters to a niche range of businesses. We help our clients navigate the maze of Marketing with custom solutions that drive organic traffic to them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A website footer is the collection of elements at the bottom of your web pages that provide information about your brand, and other links relevant&#8230;<\/p>\n","protected":false},"author":2,"featured_media":58260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,530],"tags":[532,694],"class_list":{"0":"post-58259","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ui-ux-design-agency","8":"category-website-design-and-development-company","9":"tag-web-design-services","10":"tag-web-development-companies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Website Footer - Open Designs India<\/title>\n<meta name=\"description\" content=\"Website Footers improve reliability and customer retention by making the site easily navigable. 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