{"id":58904,"date":"2020-09-09T18:00:56","date_gmt":"2020-09-09T12:30:56","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=58904"},"modified":"2021-03-11T11:07:24","modified_gmt":"2021-03-11T05:37:24","slug":"the-right-colour-for-your-website","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/","title":{"rendered":"The Right Colour for your Website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0f5cff0a15d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0f5cff0a15d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#The_Emotions_invoked_by_colour\" title=\"The Emotions invoked by colour\">The Emotions invoked by colour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#Target_Demographic_preferences\" title=\"Target Demographic preferences\">Target Demographic preferences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#Gender_Influence\" title=\"Gender Influence\u00a0\">Gender Influence\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#Infographics_for_Gender_based_colour_preferences\" title=\"(Infographics for Gender based colour preferences:\u00a0\">(Infographics for Gender based colour preferences:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#Age_Influence\" title=\"Age Influence\u00a0\">Age Influence\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#Infographics_for_Age_based_colour_preferences\" title=\"(Infographics for Age based colour preferences:\u00a0\">(Infographics for Age based colour preferences:\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#Dont_go_with_personal_choices\" title=\"Don&#8217;t go with personal choices\">Don&#8217;t go with personal choices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#Check_out_the_colour_Wheel\" title=\"Check out the colour Wheel\">Check out the colour Wheel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/the-right-colour-for-your-website\/#Try_out_different_Coloured_themes\" title=\"Try out different Coloured themes\">Try out different Coloured themes<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">The Visual Aesthetics of a brand are very important as they are what is constantly under the public eye. The visuals must be comforting with an established sense of familiarity. According to the Colour Marketing Group, Colour contributes to 80% of Brand Recognition. So how does one go about choosing the right colour for their website?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Emotions_invoked_by_colour\"><\/span><b>The Emotions invoked by colour<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are endless colour possibilities but if you have noticed there are very few colours that the most prominent brands go with. <\/span><span style=\"font-weight: 400;\">Web Design and Development companies<\/span><span style=\"font-weight: 400;\"> use the emotions that each colour conveys to project brand values.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Blue is a commonly used colour as it conveys trust and reliability. Roughly 40% of brands go with Blue for website theme and logo.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">E.g: <\/span><span style=\"font-weight: 400;\">Skype and Standard Chartered Bank<\/span><span style=\"font-weight: 400;\"> have Blue themed websites that are reliable and visually comforting.\u00a0 <\/span><span style=\"font-weight: 400;\">(Hyperlink each brand name to its website for reference)<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">This is closely followed by Black that conveys strength and being Elite. Tech hardware providers are also well known for using shades of grey and black to make their website look more professional.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">E.g: Apple&#8217;s iconic dark website is professional and totally cool!\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Red and yellow are happy colours that project fun and playfulness. Most food establishments that target younger demographics choose them.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">E.g: McDonalds and KFC use these colours to make the brand look approachable and friendly.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Green represents freshness and growth. Companies that deal with organic products, travel and tourism tend to choose such themes.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">E.G: Tripster&#8217;s is a classic example of Green themed travel websites.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Target_Demographic_preferences\"><\/span><b>Target Demographic preferences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>(Infographic reference at <\/b><a href=\"https:\/\/www.fastcompany.com\/3028378\/what-your-logos-color-says-about-your-company-infographic\"><span style=\"font-weight: 400;\">https:\/\/www.fastcompany.com\/3028378\/what-your-logos-color-says-about-your-company-infographic<\/span><\/a><span style=\"font-weight: 400;\"> )<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each generation has a different perception of colour and its values. Before choosing the colour theme, you may want to conduct a survey with your target demographic. That demographic will have distinct personalities and preferences that appeal to them. Take the help of a <\/span><span style=\"font-weight: 400;\">Web Design and Development Company<\/span><span style=\"font-weight: 400;\"> that will guide you to the colour palette of your target audience. You can then choose the primary colour theme of your website from that palette.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gender_Influence\"><\/span><b>Gender Influence\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While gender stereotypes are old, we are in fact influenced by the conditioning we grow up. Every gender of the current adult generation does have a distinct colour preference.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Infographics_for_Gender_based_colour_preferences\"><\/span><b>(Infographics for Gender based colour preferences:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"http:\/\/www.joehallock.com\/edu\/COM498\/preferences.html\"><span style=\"font-weight: 400;\">http:\/\/www.joehallock.com\/edu\/COM498\/preferences.html<\/span><\/a><span style=\"font-weight: 400;\"> )<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a general inclination for men to favour colours like blue, brown, and orange and women to favour colours like reds, yellows, pinks, and purples.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Age_Influence\"><\/span><b>Age Influence\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Age also matters when it comes to colours. The colour you liked as a child may not be the same as the colours you prefer now. With age and experience, tastes are refined. If your target demographic is restricted to a certain age group, then you should take this information into account.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Infographics_for_Age_based_colour_preferences\"><\/span><b>(Infographics for Age based colour preferences:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"http:\/\/www.joehallock.com\/edu\/COM498\/preferences.html\"><span style=\"font-weight: 400;\">http:\/\/www.joehallock.com\/edu\/COM498\/preferences.html<\/span><\/a><span style=\"font-weight: 400;\"> )<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_go_with_personal_choices\"><\/span><b>Don&#8217;t go with personal choices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As your brand, it can be tempting to go with the colour palette that you are most comfortable with or one that appeals to you. <\/span><span style=\"font-weight: 400;\">Web Design and Development companies<\/span><span style=\"font-weight: 400;\"> will advise you to always cater to the tastes of your customers and not indulge your personal preferences. This can cost your brand in terms of an adverse impact on your audience, especially if the target demographic is of different gender and age.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.g: A service provider for gardening and landscaping with a pink-themed website seems unnatural. Tropical green with Earthy tones as secondary colours works perfectly.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Check_out_the_colour_Wheel\"><\/span><b>Check out the colour Wheel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The colour wheel is a basic tool that helps select complementing colours. The above information helps you in choosing the primary colour of your theme. The Colour wheel will help you in choosing the secondary colours that will lend contrast to the theme.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Try_out_different_Coloured_themes\"><\/span><b>Try out different Coloured themes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Feel free to play with different colour themes. Ask for a few options from your <\/span><a href=\"https:\/\/www.opendesignsin.com\"><strong>web design and development company<\/strong><\/a><span style=\"font-weight: 400;\">. This will help you make up your mind about which to stick with. Choose the one that best complements the layout. Compare the themes and ask the opinions of employees and business associates. Narrow it down to the one that fits your brand perfectly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is all just a matter of understanding what colours will make your brand image work for you in the real world. Open Designs is the <\/span><a href=\"https:\/\/www.opendesignsin.com\"><strong>Best web design and development company in Chennai<\/strong><\/a><span style=\"font-weight: 400;\"> that offers expert advice on all things web.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Visual Aesthetics of a brand are very important as they are what is constantly under the public eye. The visuals must be comforting with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":58907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,530],"tags":[683,638],"class_list":{"0":"post-58904","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ui-ux-design-agency","8":"category-website-design-and-development-company","9":"tag-web-design-and-development-companies","10":"tag-web-design-and-development-company"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Right Colour for your Website - Open Designs India<\/title>\n<meta name=\"description\" content=\"Colour contributes to 80% of Brand Recognition. 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