{"id":60802,"date":"2020-09-17T10:00:29","date_gmt":"2020-09-17T04:30:29","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=60802"},"modified":"2021-03-11T10:53:33","modified_gmt":"2021-03-11T05:23:33","slug":"website-design-tips-to-improve-bounce-rate","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/","title":{"rendered":"Website Design Tips to improve Bounce Rate"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7c1dc52da3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7c1dc52da3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Visual_Website_Design\" title=\"Visual Website Design\">Visual Website Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Well-Defined_Visual_hierarchy\" title=\"Well-Defined Visual hierarchy:\">Well-Defined Visual hierarchy:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Attractive_Color_schemes\" title=\"Attractive Color schemes:\">Attractive Color schemes:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Choose_Sans_Serif_fonts\" title=\"Choose Sans Serif fonts:\">Choose Sans Serif fonts:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Eye-Catching_Images\" title=\"Eye-Catching Images\">Eye-Catching Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Effectively_used_White_Space\" title=\"Effectively used White Space\">Effectively used White Space<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Simple_Infographics\" title=\"Simple Infographics\">Simple Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Technical_Website_Design\" title=\"Technical Website Design\">Technical Website Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Faster_Loading_Time\" title=\"Faster Loading Time\">Faster Loading Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Optimum_Website_fold\" title=\"Optimum Website fold\">Optimum Website fold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Responsive_Layout\" title=\"Responsive Layout\">Responsive Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Contact_page\" title=\"Contact page\">Contact page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.opendesignsin.com\/blog\/website-design-tips-to-improve-bounce-rate\/#Certifications_and_Testimonials\" title=\"Certifications and Testimonials\">Certifications and Testimonials<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Owning a website comes with the potential for visitors to bounce off the website without converting. This phenomenon, called the <\/span><i><span style=\"font-weight: 400;\">&#8220;Bounce Rate&#8221;, <\/span><\/i><span style=\"font-weight: 400;\">is quite common, due to poor website design. <\/span><span style=\"font-weight: 400;\">Website Design and Development Services<\/span><span style=\"font-weight: 400;\"> need to carefully crate the site to keep the Bounce Rate within the desirable range of 26% -70%. Bounce rates between 41% and 55%\u00a0 are considered ideal. Low Bounce rates of 26% &#8211; 40%, tell your website is doing excellent in conversions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Visual_Website_Design\"><\/span><strong>Visual Website Design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The website&#8217;s visual design is what creates the User Journey. This journey has to be impressive and convincing enough to make them avail of your products and services. Once the demo site is created you need to map out the journey and test it personally. Have some associates test run the website and make changes based on their feedback.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Well-Defined_Visual_hierarchy\"><\/span><strong>Well-Defined Visual hierarchy:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Squint while looking at your website, till the screen blurs. Some areas of the page pop out either in color or by size grabbing your attention. Make optimum use of these spaces by placing CTA buttons, USP&#8217;s, or attractive offers on them. Use contrast in text size and color to define different areas of the page. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Attractive_Color_schemes\"><\/span>Attractive Color schemes:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use attractive <\/span><span style=\"font-weight: 400;\">color schemes that appeal to the target audience<\/span><span style=\"font-weight: 400;\"> (Use this to hyperlink to the Color scheme blog) and are appropriate to the business. Choose colors that complement each other without straining the eyes. The color of the text must also be visually comfortable to read at all times. This is why most <\/span><span style=\"font-weight: 400;\">Web Design and Development services<\/span><span style=\"font-weight: 400;\"> prefer white backgrounds with black text. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_Sans_Serif_fonts\"><\/span>Choose Sans Serif fonts:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sans Serif fonts like <\/span><span style=\"font-weight: 400;\">Arial<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Helvetica<\/span><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> Calibri<\/span><span style=\"font-weight: 400;\">, etc are much easier to read. Of course, you can use the ornamental Serif Fonts to embellish to Headings, Focus areas, etc., but the main body of the text must be in Sans Serif. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eye-Catching_Images\"><\/span>Eye-Catching Images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">High-resolution images with crisp frames that convey exactly what you want, make a site look professional. Choose wisely to extract maximum conversion from minimalist aesthetics. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Effectively_used_White_Space\"><\/span>Effectively used White Space<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The White Space is the blank space between the elements of your website. Too much information dump in the form of images and text can divert the visitor&#8217;s attention away from the main Action points. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Simple_Infographics\"><\/span>Simple Infographics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Infographics are a great way to push a lot of information at a glance. <\/span><a href=\"https:\/\/www.opendesignsin.com\/\"><span style=\"font-weight: 400;\">Web Design and Development service<\/span><\/a><span style=\"font-weight: 400;\">\u00a0use them as an effective tool to convince visitors to more conversions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_Website_Design\"><\/span><b>Technical Website Design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Faster_Loading_Time\"><\/span><strong>Faster Loading Time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">64% of Online shoppers said they were too impatient to wait out slow loading pages. Clear the website of any obsolete plugins, images and coding to get faster loading pages on your site. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimum_Website_fold\"><\/span>Optimum Website fold<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The website Fold is the point where the page is separated by what is visible on the screen and what can be accessed by further scrolling. This needs to be optimised to include relevant information at all times. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Responsive_Layout\"><\/span>Responsive Layout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A major chunk of your customers is using their phones to view the site. Use Responsive layouts to adapt to any screen size rather than create different sites for computers and phones. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Any potential customer who opens your website is sure to have a lot of queries regarding the products and services. A single page that answers all their questions is good for customer retention. Constantly upgrade this to include fresh queries. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Contact_page\"><\/span>Contact page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Web Design and Development services<\/span><span style=\"font-weight: 400;\"> create the Contact page, so potential customers can contact them for queries and follow-ups. Make it simple with a direct link to mail you, along with other contact information like address, phone numbers, etc. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Certifications_and_Testimonials\"><\/span>Certifications and Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The visitors are more likely to get convinced by third-party certifications and customer reviews than your own content. User-generated content that favours you will ensure more conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web Design Services in India<\/span><span style=\"font-weight: 400;\"> are quite challenging as businesses are yet to catch on the importance of Bounce Rates. Open Designs is one of the <\/span><span style=\"font-weight: 400;\">Best web development companies in India<\/span><span style=\"font-weight: 400;\"> that creates highly interactive websites with optimum Bounce rates.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owning a website comes with the potential for visitors to bounce off the website without converting. This phenomenon, called the &#8220;Bounce Rate&#8221;, is quite common,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":60803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,530],"tags":[698,679,697],"class_list":{"0":"post-60802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"category-website-design-and-development-company","9":"tag-best-web-development-company-in-india","10":"tag-web-design-and-development-services","11":"tag-web-design-services-india"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Design Tips to improve Bounce Rate - Open Designs India<\/title>\n<meta name=\"description\" content=\"Maintain a low Bounce Rate within the 41% - 55% for ideal conversion conditions. 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