{"id":64587,"date":"2020-10-02T06:30:42","date_gmt":"2020-10-02T01:00:42","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=64587"},"modified":"2021-03-10T12:49:47","modified_gmt":"2021-03-10T07:19:47","slug":"drip-marketing-a-complete-guide","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/","title":{"rendered":"Drip Marketing &#8211; A Complete guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1253ea3ff64\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1253ea3ff64\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#What_is_Drip_Marketing\" title=\"What is Drip Marketing?\">What is Drip Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#How_and_When_to_employ_Drip_Campaigns\" title=\"How and When to employ Drip Campaigns?\">How and When to employ Drip Campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#Identify_the_Target_Audience\" title=\"Identify the Target Audience:\">Identify the Target Audience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#Draft_a_Message\" title=\"Draft a Message:\">Draft a Message:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#Plan_and_Execute_the_Campaign\" title=\"Plan and Execute the Campaign:\">Plan and Execute the Campaign:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#Analyse_and_Adapt\" title=\"Analyse and Adapt:\">Analyse and Adapt:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#Lead_Management\" title=\"Lead Management:\">Lead Management:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#First_time_Customers\" title=\"First time Customers:\">First time Customers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#Reminder_Mails\" title=\"Reminder Mails:\">Reminder Mails:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.opendesignsin.com\/blog\/drip-marketing-a-complete-guide\/#Acknowledgement_Mails\" title=\"Acknowledgement Mails:\">Acknowledgement Mails:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Marketing has always been a time consuming and thought intensive process. But what if there was an easy automated way to reach your customers throughout the period of their association with your brand? This is why the <\/span><span style=\"font-weight: 400;\">Best SEO services Companies<\/span><span style=\"font-weight: 400;\"> recommend <\/span><span style=\"font-weight: 400;\">Drip Marketing<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Drip_Marketing\"><\/span><b>What is Drip Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Drip Marketing or Drip Campaigns are a strategized form of marketing that uses periodic communication to gently induce the customer to buy your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say you are browsing through an E-Commerce site like Amazon and leave some products in cart unpurchased. Within a short time, you will receive a pop up notification or email from Amazon mentioning you forgot about Product X or Product Y, along with additional information and discounts. This is classic Drip Marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The prospective customer was not ready just then to make the purchase. Drip subconsciously incentivise them into buying, using customised content from predictive online behaviour. The <\/span><span style=\"font-weight: 400;\">Best SEO services Companies<\/span><span style=\"font-weight: 400;\"> use them to develop a healthy relationship with customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_and_When_to_employ_Drip_Campaigns\"><\/span><b>How and When to employ Drip Campaigns?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Targeted emails brought in 18X Times the revenue than bulk Emails with generic content and Drip campaign mails have a 119% Click Rate. Setting up a Drip campaign is easy, following the steps below.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Identify_the_Target_Audience\"><\/span><strong>Identify the Target Audience:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Identify and analyse your customer base through their purchase history or the content they engage with.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Draft_a_Message\"><\/span><strong>Draft a Message:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Create a mail draft pertinent with the situations you want to employ the Drip campaign in. Customised content creates more impact.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plan_and_Execute_the_Campaign\"><\/span><strong>Plan and Execute the Campaign:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Schedule the campaign logistics for each scenario and let the automated system take care of the rest of the work.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyse_and_Adapt\"><\/span><strong>Analyse and Adapt:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like all marketing strategies, you will need to evaluate the drip campaigns performance and make the necessary adjustments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">Best SEO services companies<\/span><span style=\"font-weight: 400;\"> use Drip marketing as an automated system to engage with your visitors to convert them into customers such as,<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lead_Management\"><\/span><strong>Lead Management:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lead Management is all about finding how to engage new and existing customers and filtering obsolete leads.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drip Emails can keep your business fresh in their mind with periodic communication with a CTA. This sustained communication leads to 50% more conversions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"First_time_Customers\"><\/span><strong>First time Customers:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Drip campaign can be set up to identify first time. A simple Welcome Email with a Signing Up Discount and Freebie perks will encourage the customer to use your services multiple times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a welcome packet is sent right after a Sign up, the open rate is as high as 88.3% and one can even get them to avail additional purchases or services. First time customers are also more likely to subscribe to newsletters and other product subscriptions, if at least out of curiosity.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reminder_Mails\"><\/span><strong>Reminder Mails:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Like Amazon, you can also use it to remind your customers of the products or services they have left unattended in their cart. Reminder drip mails are great for product recommendations, inducing additional purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Automated reminder mails can also be used to remind them of Renewals, either newsletter subscriptions or product subscription. Notify that their paid user period is ending and would they like to renew the contract. Send them special prices for renewing within a stipulated time period to incentivise them into signing up for it again. The <\/span><span style=\"font-weight: 400;\">Best SEO services companies<\/span><span style=\"font-weight: 400;\"> have a clear Call to Action for indecisive customers in their Drip mails.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Acknowledgement_Mails\"><\/span><strong>Acknowledgement Mails:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Acknowledgement mails, more commonly known as Thank You mails are a clear sign to the customer that you value their patronage. Set up the Drip campaign to send out the acknowledgement mail in two parts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step is a confirmation mail where you send additional information on the subscription or purchase they made. This is a great way to engage with them sustaining their interest. The second step is to send them a Thank you mail to thank them for choosing you above other similar businesses. The two can also be done in a single Drip mail.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO services in Chennai<\/span><span style=\"font-weight: 400;\"> have reached new heights as customers are understanding the potential of SEO marketing. Open Designs is the <\/span><span style=\"font-weight: 400;\">best web design company in Chennai<\/span><span style=\"font-weight: 400;\">, that offers comprehensive SEO and other Marketing services.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing has always been a time consuming and thought intensive process. But what if there was an easy automated way to reach your customers throughout&#8230;<\/p>\n","protected":false},"author":2,"featured_media":64588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491,1],"tags":[677,649],"class_list":{"0":"post-64587","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content-marketing-techniques","8":"category-ui-ux-design-agency","9":"tag-best-seo-services-companies","10":"tag-seo-services-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drip Marketing - A Complete guide - Open Designs India<\/title>\n<meta name=\"description\" content=\"Drip marketing improve lead conversion rates by more than 50% and drip mails have a Click rate of 119%. 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