{"id":67383,"date":"2020-10-16T11:10:13","date_gmt":"2020-10-16T05:40:13","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=67383"},"modified":"2021-03-10T12:43:18","modified_gmt":"2021-03-10T07:13:18","slug":"importance-of-using-long-tail-keywords-in-websites","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/","title":{"rendered":"Importance of using Long-Tail Keywords in Websites"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb53108819a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fb53108819a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#What_are_Long-Tail_Keywords\" title=\"What are Long-Tail Keywords?\">What are Long-Tail Keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#Overcome_Bidding_competition\" title=\"Overcome Bidding competition:\">Overcome Bidding competition:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#Brings_organic_traffic\" title=\"Brings organic traffic:\">Brings organic traffic:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#Understanding_customer_intent\" title=\"Understanding customer intent:\">Understanding customer intent:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#Adding_context_to_the_content\" title=\"Adding context to the content:\">Adding context to the content:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#Increases_lead_conversions\" title=\"Increases lead conversions:\">Increases lead conversions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#Improves_Search_Engine_Rankings\" title=\"Improves Search Engine Rankings:\">Improves Search Engine Rankings:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#Enables_Voice_technology\" title=\"Enables Voice technology:\">Enables Voice technology:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-using-long-tail-keywords-in-websites\/#Value_to_the_Viewer\" title=\"Value to the Viewer:\u00a0\">Value to the Viewer:\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Long-Tail_Keywords\"><\/span><strong>What are Long-Tail Keywords?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long-Tail Keywords are longer and highly specific search terms used by customers when they are on the verge of purchasing or generally when using Voice activated searches. The Best SEO services companies use them to craft highly successful websites that generate high conversion traffic to businesses.<\/p>\n<p>Accounting for 70% of all Web searches, let us see how Long-Tail keywords are valuable to a website\u2019s success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Overcome_Bidding_competition\"><\/span><strong>Overcome Bidding competition:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long-Tail keywords have high potential even in paid campaigns. Short keywords have high competition but seldom have good ROIs. The <a href=\"https:\/\/www.opendesignsin.com\"><strong>best SEO services companies<\/strong><\/a> bid on Long-Tail keywords for paid AdWords campaigns, as they have a lower cost per Click, due to low competition. You\u2019ll get more organic traffic at lower costs. Just keep in mind that Long-Tail keywords evolve over time. Keep updating your content to replicate how users would word their search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brings_organic_traffic\"><\/span><strong>Brings organic traffic:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you pull up a Google analytics report of your site, you will find that it is in fact Long-Tail keywords that are bringing in the organic traffic. They are getting the most impressions and clicks. Try out a variety of free keyword generators to find out the most viable and niche Long-Tail keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_customer_intent\"><\/span><strong>Understanding customer intent:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long-Tail keywords are based on customer intent. They change with the stage that the customer is in their decision making process.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<p>A customer looking for d\u00e9cor ideas, searches for \u2013 Handcrafted wooden dining tables.<\/p>\n<p>A customer who wants to find a table within their budget searches for \u2013 6 seater wooden dining table cost.<\/p>\n<p>A customer who is about to purchase the table searches for \u2013 Walnut 6 seater rectangular dining table in Chennai.<\/p>\n<p>Make sure your website accommodates the variation in keywords with variation in the user intent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_context_to_the_content\"><\/span><strong>Adding context to the content:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s algorithms are programmed to match context to the content. This is possible only through the use of Long-Tail keywords. The easier it is for the algorithm to place the context of your page, the higher the SERP ranking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increases_lead_conversions\"><\/span><strong>Increases lead conversions:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The average conversion rate for Long-Tail Keywords, when used appropriately is 36%. The Long-Tail keywords strengthen CRO, through organic reach. Since visitors consume only about 25% of your main website content, it is cheaper to research niche Long-Tail keywords and place them in your blogs, than running paid ads or PPC campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improves_Search_Engine_Rankings\"><\/span><strong>Improves Search Engine Rankings:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since customers are running their searches with Long-Tail keywords, it is important that your website rank higher in the SERPs for the same. To optimise the content, the Long-Tail keywords need to be within the URL, titles, main content, and even in the Alt+Text used with the graphics. The Best SEO services companies try to rank high for variations of the same Long-Tail keywords.<\/p>\n<p><strong>Example:<\/strong> The primary keywords of a furniture vendor might be \u2013 Handcrafted teak wood tables in Chennai. A natural variation of this is \u2013 Chennai Shop selling handcrafted teak wood tables. The site must rank for both sets of keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Enables_Voice_technology\"><\/span><strong>Enables Voice technology:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long-Tail keywords make your website more accessible to a wide range of customers. Long-Tail keywords open the potential to Voice Technology. A person using Voice activated Search will definitely use only Long-Tail Keywords. All the major tech service providers have enabled voice access to their devices. Adopting Long-Tail keywords will gain your site traction when Voice Tech becomes the new normal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Value_to_the_Viewer\"><\/span><strong>Value to the Viewer:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Besides strengthening your SEO, Long-Tail keywords have been proven to add value to the viewer. Research into Long-Tail keywords gives you better insight into what your customers want. Data collection becomes more accurate, enabling you to cover all your customer requirements with text, images, and even personalisation.<\/p>\n<p><strong>Example:<\/strong> As you research keywords for your furniture site, you&#8217;ll find keywords like Tips on wooden furniture maintenance. Adding a tips column or blog on maintenance adds value to your customers.<\/p>\n<p>Open Designs is the best Web design and development company that provides cutting edge <a href=\"https:\/\/www.opendesignsin.com\/\"><strong>SEO services in Chennai<\/strong><\/a>. Our client websites are fully equipped with Long-Tail Keywords that give them a definite edge over other competitor sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are Long-Tail Keywords? Long-Tail Keywords are longer and highly specific search terms used by customers when they are on the verge of purchasing or&#8230;<\/p>\n","protected":false},"author":2,"featured_media":67387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[677,649],"class_list":{"0":"post-67383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"tag-best-seo-services-companies","9":"tag-seo-services-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of using Long-Tail Keywords in Websites - Open Designs India<\/title>\n<meta name=\"description\" content=\"Long-Tail keywords comprise about 70% of all web searches. 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