{"id":67994,"date":"2020-10-21T14:21:37","date_gmt":"2020-10-21T08:51:37","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=67994"},"modified":"2021-03-10T12:41:36","modified_gmt":"2021-03-10T07:11:36","slug":"seo-plans-for-e-commerce-sites","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/seo-plans-for-e-commerce-sites\/","title":{"rendered":"SEO Plans for E-Commerce Sites"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a017047362b8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a017047362b8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-plans-for-e-commerce-sites\/#Keyword_Research\" title=\"Keyword Research:\">Keyword Research:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-plans-for-e-commerce-sites\/#Organise_Website_Link_structure\" title=\"Organise Website Link structure:\">Organise Website Link structure:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-plans-for-e-commerce-sites\/#Remove_obsolete_pages\" title=\"Remove obsolete pages:\">Remove obsolete pages:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-plans-for-e-commerce-sites\/#Duplication_of_Content\" title=\"Duplication of Content:\">Duplication of Content:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-plans-for-e-commerce-sites\/#Make_your_Content_Robust\" title=\"Make your Content Robust:\">Make your Content Robust:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-plans-for-e-commerce-sites\/#Keyword_wear_and_tear\" title=\"Keyword wear and tear:\">Keyword wear and tear:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-plans-for-e-commerce-sites\/#Reduce_the_Loading_Time_of_Webpages\" title=\"Reduce the Loading Time of Webpages:\">Reduce the Loading Time of Webpages:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">If you have an E-Commerce site, then we cannot stress enough the importance of having a strong SEO plan. Whether you already have an E-Commerce website or about to design one, below are the tips and tricks that the top <\/span><a href=\"https:\/\/www.opendesignsin.com\"><strong>E-Commerce development companies<\/strong><\/a><span style=\"font-weight: 400;\"> stand by.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_Research\"><\/span><b>Keyword Research:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The right kind of keywords are needed to bring in organic traffic. Catching the appropriate keywords involves a lot of research. Without the research, you might end up targeting keywords that are difficult to rank or rank for keywords that attract less traffic or the wrong customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engage in competitor research and google keyword planner to cherry-pick the perfect keywords to boost not only incoming traffic but also conversions. Use Long Tail keywords and their direct variations that align with customer intent at each stage of their online journey.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organise_Website_Link_structure\"><\/span><b>Organise Website Link structure:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Structure your website such that no page is 3 clicks away from the home page or any other internal link. The hierarchy of pages must be simple and scalable. <\/span><span style=\"font-weight: 400;\">E-Commerce Development Companies<\/span><span style=\"font-weight: 400;\"> can optimise internal links and redirects to initiate the best SEO practices. The Home page must redirect to all the category pages directly. An easily navigable internal linking structure always gets ranked higher in SERP\u2019s.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Remove_obsolete_pages\"><\/span><b>Remove obsolete pages:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-Commerce sites usually have different pages with different URLs for categories and products, resulting in content duplication. Some of these pages have become obsolete with the product line long discontinued. Such pages constitute about 30% of the site but don\u2019t generate revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, the internal links would be broken leading to orphaned pages. Most common pages with errors are 404 \u2013 Page not found, and 302 \u2013 Page temporarily disabled. Check with Google Analytics to find which pages are obsolete and remove them.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Duplication_of_Content\"><\/span><b>Duplication of Content:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google&#8217;s algorithm pushes pages with a lot of repetitive content down the SERP&#8217;s. Google indexes all these pages which are literally content dumps. This can also happen when the same products are categorised in multiple categories. Review your product range once more and categorise without repetitions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case repetitive classification is justified, <\/span><span style=\"font-weight: 400;\">E-Commerce Development Companies<\/span><span style=\"font-weight: 400;\"> remove one of the URL\u2019s and redirect clicks to one unique URL.\u00a0 Alternatively, <\/span><span style=\"font-weight: 400;\">Canonical Tags<\/span><span style=\"font-weight: 400;\"> are being used to ensure Google indexes only one of the URLs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: A seller of cosmetics may sell Eyeshadow under both Eye makeup and Face products. <\/span><span style=\"font-weight: 400;\">Instead of listing it in both, Eye shadow can be categorised under Face products directly. On the other hand, they can redirect the selection Eye shadow to one particular URL.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_your_Content_Robust\"><\/span><b>Make your Content Robust:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google analytics generally ranks robust content i.e. longer content, higher than thin or minimal content. But when writing lengthy content, you may end up with repetitive content that harms your SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the following template for product pages to maintain optimum content size.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heading that explains the product explicitly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product description within 50 \u2013 100 words.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List of product specifications or features.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additional information on the product to emphasize its value.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">FAQ\u2019s that clarify potential customer doubts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alt+Text with images for Search engines and challenged customers.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_wear_and_tear\"><\/span><b>Keyword wear and tear:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over the years it becomes quite difficult to keep up with the main keywords used on each page of your website. This leads to repetition of keywords across pages. Google\u2019s algorithm can get confused over which page to rank higher and may end up pushing both of them down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords evolve, as do the consumers. Optimise the relevant pages by updating the keywords. You could also consider merging the pages where the keywords are repeated.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reduce_the_Loading_Time_of_Webpages\"><\/span><b>Reduce the Loading Time of Webpages:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Site loading speed is a major metric that affects Google rankings.\u00a0 If your site size is large, has too many graphics, or uses a slow server, then the loading time goes up significantly. Try compressing the image and other graphic files to bring down the size of the page. Alternatively investing in a CDN (Content Distribution Network) boosts the loading speed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-Commerce Website Designing Companies<\/span><span style=\"font-weight: 400;\"> in India are constantly working to improve their SEO game to keep up with Google\u2019s evolving algorithms. If you are overwhelmed, making decisions on SEO strategies, then Open Designs is your best option for <\/span><a href=\"https:\/\/www.opendesignsin.com\"><strong>SEO services in Chennai<\/strong><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have an E-Commerce site, then we cannot stress enough the importance of having a strong SEO plan. Whether you already have an E-Commerce&#8230;<\/p>\n","protected":false},"author":2,"featured_media":68004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[740,487],"tags":[699,703,706,649,502],"class_list":{"0":"post-67994","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce-design-and-development","8":"category-search-engine-optimization-seo","9":"tag-e-commerce-development-companies","10":"tag-e-commerce-website-designing-companies","11":"tag-seo-for-websites","12":"tag-seo-services-in-chennai","13":"tag-seo-strategy"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Websites | SEO Strategies for your Website | OpenDesigns<\/title>\n<meta name=\"description\" content=\"Do you want to improve the SEO of your E-Commerce Websites? 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