{"id":68673,"date":"2020-10-23T12:09:07","date_gmt":"2020-10-23T06:39:07","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=68673"},"modified":"2021-03-10T12:40:29","modified_gmt":"2021-03-10T07:10:29","slug":"tips-for-creating-a-better-landing-page","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/","title":{"rendered":"Tips for creating a better landing page"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e787a871b9b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e787a871b9b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/#Organised_Design\" title=\"Organised Design:\">Organised Design:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/#Opt_for_minimalism\" title=\"Opt for minimalism:\">Opt for minimalism:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/#Effective_use_of_the_header\" title=\"Effective use of the header:\">Effective use of the header:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/#Endorsements_and_Security_Seals\" title=\"Endorsements and Security Seals:\">Endorsements and Security Seals:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/#Make_the_landing_page_interactive\" title=\"Make the landing page interactive:\">Make the landing page interactive:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/#Remove_Navigation_from_Landing_Page\" title=\"Remove Navigation from Landing Page:\">Remove Navigation from Landing Page:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/#Collect_only_essential_information\" title=\"Collect only essential information:\">Collect only essential information:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/#Tweak_the_Submit_Button\" title=\"Tweak the Submit Button:\">Tweak the Submit Button:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Designing a great landing page is all about giving the audience exactly what they want. <\/span><a href=\"https:\/\/www.opendesignsin.com\"><strong>Web Design and Development Companies<\/strong><\/a><span style=\"font-weight: 400;\"> indulge in a lot of research in designing landing pages. Let us look at what makes up the perfect landing page below.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organised_Design\"><\/span><b>Organised Design:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A clean and organised landing page, creates a great first impression. The visitor must understand the intent of the landing page in a single glance. This clarity leads to faster and higher number of conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Call to Action buttons and images must be in high contrast to the rest of the page. Try out different colours, text placements, and sizes to figure out the best combination to suit your purpose.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Opt_for_minimalism\"><\/span><b>Opt for minimalism:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do not overwhelm your visitors with too much text and graphics on the landing page. Keeping things to the most optimum minimum is the best way to go, as it provides instant clarity to the visitors. Only the most essential information is conveyed, without distracting them from the Call to Actions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web design and development companies<\/span><span style=\"font-weight: 400;\"> place text and graphics such that key information is conveyed above the fold. It is human nature to scroll down anyway. Use space below the fold to provide all supplementary information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: A landing page offering discounts on furniture should have the discounted rates in bold, along with <\/span><span style=\"font-weight: 400;\">Buy now <\/span><span style=\"font-weight: 400;\">buttons above the fold. Product specifications are given below the fold.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Effective_use_of_the_header\"><\/span><b>Effective use of the header:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The header of the page is where the main event or offer has to be displayed in bold. The subheadings and other text are only to emphasise the value of the offer. This kind of display speeds up the decision making phase of the customer journey, landing you more conversions, than with conventional landing pages.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Endorsements_and_Security_Seals\"><\/span><b>Endorsements and Security Seals:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having endorsements and security seals above the fold, ensure that the landing page looks reliable. Visitors especially those who have not engaged with your site before may feel apprehensive about making a purchase. The presence of third party and user recommendations and testimonials is reassuring and convinces them to become a customer. Similarly, Trust Badges are Logos of partnered brands that engage in business with your products. <\/span><span style=\"font-weight: 400;\">Web Design and development companies<\/span><span style=\"font-weight: 400;\"> try to place Trust badges of brands that customers are familiar with, to encourage conversions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_the_landing_page_interactive\"><\/span><b>Make the landing page interactive:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">User-generated content is nothing but the feedback and other social media endorsements made by existing customers. In addition to the few high profile testimonials on the landing page, engage with the audience with interactive plugins.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have interactive buttons such as <\/span><span style=\"font-weight: 400;\">Like and Share, <\/span><span style=\"font-weight: 400;\">the use of which displays the numbers as a count below. The landing page is also a great place to have optional surveys and games to boost time spent on the page.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Remove_Navigation_from_Landing_Page\"><\/span><b>Remove Navigation from Landing Page:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Web Design and Development companies<\/span><span style=\"font-weight: 400;\"> stress on avoiding navigation panels in landing pages. The landing page must be a standalone page, whose only external links are in its CTA\u2019s. Navigation to any other part of your website can easily make visitors wander to other pages, losing the purpose of the landing page. This forced time spent on the landing page enhances the conversion rates.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Collect_only_essential_information\"><\/span><b>Collect only essential information:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If the landing page has a form to collect user data, keep it to the point, and ask only for essential data. With each additional entry, the user loses some more interest. Stick to the basic filters that you need for lead data generation. Another useful tip while generating a form is to reduce the white space between the entries. This makes the form appear shorter and easy to fill.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tweak_the_Submit_Button\"><\/span><b>Tweak the Submit Button:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The button submit at the end of a landing page form, makes it look ominous and a huge responsibility. Instead have a freebie CTA button like \u2013 <\/span><span style=\"font-weight: 400;\">Get your free E-Book today, Download brochure, or Click to get voucher, <\/span><span style=\"font-weight: 400;\">etc. Make the button three dimensional for additional visual stimulation to engage and convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any search for the <\/span><span style=\"font-weight: 400;\">Best web development company in Chennai<\/span><span style=\"font-weight: 400;\"> will direct you to Open Designs, the <\/span><span style=\"font-weight: 400;\">Best Web Design Company in Chennai<\/span><span style=\"font-weight: 400;\">. Our master web developers craft websites and landing pages with the highest possible conversions.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing a great landing page is all about giving the audience exactly what they want. Web Design and Development Companies indulge in a lot of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":68675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[432,1,530],"tags":[705,683],"class_list":{"0":"post-68673","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design-and-communication-agency","8":"category-ui-ux-design-agency","9":"category-website-design-and-development-company","10":"tag-best-web-design-company-in-chennai","11":"tag-web-design-and-development-companies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips for creating a better landing page - Open Designs India<\/title>\n<meta name=\"description\" content=\"Learn what goes into high conversion landing pages with effective use of critical page elements like Header, CTA buttons, forms, graphics, and layouts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-for-creating-a-better-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips for creating a better landing page - 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