{"id":71055,"date":"2020-10-30T16:35:31","date_gmt":"2020-10-30T11:05:31","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=71055"},"modified":"2021-03-10T12:37:19","modified_gmt":"2021-03-10T07:07:19","slug":"best-techniques-for-website-speed-optimisation","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/","title":{"rendered":"Best Techniques for Website Speed Optimization"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e77ec6e1e68\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e77ec6e1e68\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Design_Changes\" title=\"Design Changes\">Design Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Declutter_the_Home_page\" title=\"Declutter the Home page\">Declutter the Home page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Optimise_Media\" title=\"Optimise Media\u00a0\">Optimise Media\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Reduce_web_fonts\" title=\"Reduce web fonts\">Reduce web fonts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Prioritise_above_the_fold_content\" title=\"Prioritise above the fold content\">Prioritise above the fold content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Technical_Changes\" title=\"Technical Changes\">Technical Changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Invest_in_better_external_hosting_and_CDNs\" title=\"Invest in better external hosting and CDNs\">Invest in better external hosting and CDNs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Eliminate_Error_Pages\" title=\"Eliminate Error Pages\">Eliminate Error Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Reduce_Redirects\" title=\"Reduce Redirects\">Reduce Redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Implement_GZIP_Compression\" title=\"Implement GZIP Compression\">Implement GZIP Compression<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Enable_Browser_Caching\" title=\"Enable Browser Caching\">Enable Browser Caching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.opendesignsin.com\/blog\/best-techniques-for-website-speed-optimisation\/#Optimise_for_Mobile_Browsers\" title=\"Optimise for Mobile Browsers\">Optimise for Mobile Browsers<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Web Design and Development services<\/span><span style=\"font-weight: 400;\"> have been combatting the fact that a 1 second delay in loading time can lead to a loss of 7% conversions. Google has confirmed that website loading speed is one of its major ranking factors. It determines whether a customer engages with or abandons the site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article learn the easy to implement tips for website speed optimisation, and boost customer engagement and conversions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Design_Changes\"><\/span><b>Design Changes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Declutter_the_Home_page\"><\/span><b>Declutter the Home page<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Home page is the first to load when a visitor tries to access your site. When it is filled with too much text and graphics it can take too long to load. Design a home page with the most minimal content that conveys your brand effectively. Spread your content across multiple pages using internal links from the home page.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimise_Media\"><\/span><b>Optimise Media\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website media is a major factor for slow loading pages. Reduce the size of the image files by using compressors like Tiny JPG and Image Optimiser. Try to use JPEG instead of PNG format as much as possible, since JPEG images are inherently web optimised. <\/span><a href=\"https:\/\/www.opendesignsin.com\/\"><strong>Web design and development services<\/strong><\/a><span style=\"font-weight: 400;\"> often use images with less text on them, as they are quick to load. Do a media audit of the website and remove or redo any media that is not aligned to your conversion goals.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reduce_web_fonts\"><\/span><b>Reduce web fonts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Web fonts are a popular way to make your website look unique. The additional links to external sources slow down your website. To avoid this, choose standard fonts available on the document processor. Use formats like WOFF2 to compress the fonts, including only those characters and the specific styles used on your site.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prioritise_above_the_fold_content\"><\/span><b>Prioritise above the fold content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The section that is visible to the visitor on their screen right after the page loads is called &#8211; <\/span><span style=\"font-weight: 400;\">Above the fold Content. <\/span><span style=\"font-weight: 400;\">Strategize this part of your website with effective text and media. All supplementary information goes below the fold, to engage the readers who scroll down.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_Changes\"><\/span><b>Technical Changes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Invest_in_better_external_hosting_and_CDNs\"><\/span><b>Invest in better external hosting and CDNs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most start-up businesses opt for Shared hosting as it is cheaper, but it&#8217;s slow with a lot of sites sharing the space. Invest in a VPN (Virtual Private Network) or a dedicated physical server to speed up your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To reach different geographical regions, <\/span><span style=\"font-weight: 400;\">Web Design and Development services<\/span><span style=\"font-weight: 400;\"> use Content Distribution Networks. The data is compartmentalised across different servers and is accessed from the nearest one. These options seem expensive at the start-out but pay for themselves in conversions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Eliminate_Error_Pages\"><\/span><b>Eliminate Error Pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Error \u2013 404: Page not found and Error 302: Page Temporarily disabled, are the most common error pages on a website. Use Google Web Analytics to identify these pages. They are non-traffic generating and can actually harm your conversion rates. Remove them or redirect them to the actual relevant web pages.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reduce_Redirects\"><\/span><b>Reduce Redirects<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over a period of time, Redirects tend to accumulate, affecting the loading speed. <\/span><span style=\"font-weight: 400;\">Web Design and Development services<\/span><span style=\"font-weight: 400;\"> periodically scan the site for redirects and eliminate all broken and obsolete links. You can also restructure the hierarchy to minimise the redirect links.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Implement_GZIP_Compression\"><\/span><b>Implement GZIP Compression<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GZip is an application that reduces the size of the files. It minimises HTTPs requests and compresses files sent to the browser. The browser expands the files for display. This is enabled through embedded coding or by using the GZip application.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Enable_Browser_Caching\"><\/span><b>Enable Browser Caching<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When Browser Caching is enabled, a first-time user essentially downloads most of the website data onto their browser cache. Only a few components need to be accessed on subsequent visits, significantly reducing the loading time.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimise_for_Mobile_Browsers\"><\/span><b>Optimise for Mobile Browsers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the first Quarter of 2020 alone, mobile phones accounted for nearly 52% of web browsing. Websites need to be responsive, using fonts and graphics that adapt quickly to any screen size. Use Google\u2019s <\/span><span style=\"font-weight: 400;\">Test My Site application<\/span><span style=\"font-weight: 400;\"> to analyse your mobile site speed and find how many conversions were lost to slow loading speeds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web design services in India<\/span><span style=\"font-weight: 400;\"> are evaluating the simplest tricks to speed up website load time. Use the above-mentioned tips to optimise your website&#8217;s loading speed. Alternatively, consult with the <\/span><span style=\"font-weight: 400;\">Best<\/span> <span style=\"font-weight: 400;\">Web Development Company in India<\/span><span style=\"font-weight: 400;\">, Open Design to get rid of your slow website woes.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web Design and Development services have been combatting the fact that a 1 second delay in loading time can lead to a loss of 7%&#8230;<\/p>\n","protected":false},"author":2,"featured_media":71068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487,530],"tags":[708,698,682],"class_list":{"0":"post-71055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"category-website-design-and-development-company","9":"tag-best-web-design-and-development-services","10":"tag-best-web-development-company-in-india","11":"tag-web-design-services-in-india"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Techniques for Website Speed Optimization - Open Designs India<\/title>\n<meta name=\"description\" content=\"Google uses Page loading speed as a high ranking factor. 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