{"id":72867,"date":"2020-11-04T09:30:56","date_gmt":"2020-11-04T04:00:56","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=72867"},"modified":"2021-03-10T12:35:29","modified_gmt":"2021-03-10T07:05:29","slug":"how-to-determine-your-target-audience-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/","title":{"rendered":"How to determine your target audience in E-Commerce?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e768c7f0ae2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e768c7f0ae2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#Refine_the_target_audience\" title=\"Refine the target audience:\">Refine the target audience:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#Find_who_you_add_value_to\" title=\"Find who you add value to\">Find who you add value to<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#Map_the_target_audience_by_demographics\" title=\"Map the target audience by demographics\">Map the target audience by demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#Conduct_Market_surveys_and_Feedbacks\" title=\"Conduct Market surveys and Feedbacks\">Conduct Market surveys and Feedbacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#Check_out_the_Competition\" title=\"Check out the Competition\">Check out the Competition<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">E-Commerce sites, with the general exception of platforms like Amazon or Flipkart, have a defined range of products. With that in mind, <\/span><span style=\"font-weight: 400;\">E-Commerce website designing companies<\/span><span style=\"font-weight: 400;\"> need to carefully craft the website to market to the right audience.\u00a0 Read on to identify the niche target audience for your E-Commerce business that will give you the highest conversion rates.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Refine_the_target_audience\"><\/span><b>Refine the target audience:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On any E-Commerce site analytics, one can find a lot of irrelevant traffic that won&#8217;t even come close to conversion. Even the most basic of SEO strategies of <\/span><a href=\"https:\/\/www.opendesignsin.com\"><span style=\"font-weight: 400;\">E-Commerce website designing companies<\/span><\/a><span style=\"font-weight: 400;\"> drive traffic towards your site, but they would be of low value compared to your actual customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the exact niche crowd that will be your customer base is fundamental to directing the time, efforts, and money of the <\/span><span style=\"font-weight: 400;\">E-Commerce development company<\/span><span style=\"font-weight: 400;\"> towards the most viable potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.g: Say you sell educational aids for school going kids, your target may be something generic like people in their 30\u2019s with kids to market your product to. However, you have not considered these inputs.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their attitude towards your product,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their job profiles,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their affordability, and\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The supplementary aids provided by the school their children attend.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When selecting a wide and generic audience you are diluting the opportunities and exhausting the marketing potential of your E-Commerce business. Use demographics and psychographics to narrow down your target audience.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Find_who_you_add_value_to\"><\/span><b>Find who you add value to<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before identifying the target audience, you need to identify which problems your product can solve, and for whom they solve it. This helps you focus on those particular potentials in whose lives your products can really make a difference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E.g: Say you sell ready to use organic food products like Curry powders and Instant mix pastes, they make the lives of people who are too busy with their work schedules to prep elaborate meals, easy. Thus the target would be unmarried people staying on their own, or power moms who are facing the challenge of a good work-life balance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From working people, we were able to narrow down the audience to two specific groups just by understanding that they were the ones who would actually find the product useful.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Map_the_target_audience_by_demographics\"><\/span><b>Map the target audience by demographics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The above two tips would have helped you create basic customer profiles. It is safe to assume that your target audience is still a varied group of individuals. Map them according to the demographic classifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tip has great potential in helping <\/span><span style=\"font-weight: 400;\">E-Commerce website design services<\/span><span style=\"font-weight: 400;\"> in creating custom marketing strategies based on race, geographic locations, languages, etc. This is evident by the different ads created for each particular Indian state by a brand so to give the audience relatable content.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conduct_Market_surveys_and_Feedbacks\"><\/span><b>Conduct Market surveys and Feedbacks<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In practice, your customer base is an evolving entity. It needs constant revaluation and refining. This is possible with market surveys that takedown actual customer feedback. You can target both existing and new customers simultaneously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For existing customers, the feedback options and surveys are directed to improve their experience. The focus would be on making them loyal customers who will develop long-standing relationships with your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For new customers, a short survey before they begin their shopping experience will help you realise what their requirements are. The data analytics from these surveys will point out the most promising customer segment. You can also customise the content that each customer can see on their home screen.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Check_out_the_Competition\"><\/span><b>Check out the Competition<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Monitor who your competition is targeting. This provides valuable insight into key customer segments that you might have missed in your research. It also gives you a chance to reevaluate your marketing strategies. You also need a handle on your competitors marketing, to always stay ahead of them. Another interesting perspective is to reevaluate your products to market to potential customers who are not targeted by your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Figuring out the best way to identify the customer segments can be a bit of a hassle with the vast amounts of research involved. Why not just consult with Open Designs, the best <\/span><a href=\"https:\/\/www.opendesignsin.com\"><span style=\"font-weight: 400;\">E-Commerce website designing company in India<\/span><\/a><span style=\"font-weight: 400;\">, to save valuable time and efforts.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Commerce sites, with the general exception of platforms like Amazon or Flipkart, have a defined range of products. With that in mind, E-Commerce website designing&#8230;<\/p>\n","protected":false},"author":2,"featured_media":72868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745,741,743],"tags":[703,710],"class_list":{"0":"post-72867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2c-marketing","8":"category-data-analysis-and-google-tools","9":"category-search-engine-marketing-agency","10":"tag-e-commerce-website-designing-companies","11":"tag-e-commerce-website-designing-company-in-india"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to determine your target audience in E-Commerce? - Open Designs India<\/title>\n<meta name=\"description\" content=\"Learn how to select your E-Commerce Target audience from the best E-Commerce website designing company in India. Understand and narrow down your customers with ease.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to determine your target audience in E-Commerce? - Open Designs India\" \/>\n<meta property=\"og:description\" content=\"Learn how to select your E-Commerce Target audience from the best E-Commerce website designing company in India. Understand and narrow down your customers with ease.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Open Designs India\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/opendesignsindia\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-04T04:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-10T07:05:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2020\/11\/Ecommerce-Target-Audience.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"368\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OPEN DESIGNS INDIA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@opendesignsin\" \/>\n<meta name=\"twitter:site\" content=\"@opendesignsin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OPEN DESIGNS INDIA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/\",\"url\":\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/\",\"name\":\"How to determine your target audience in E-Commerce? - Open Designs India\",\"isPartOf\":{\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2020\/11\/Ecommerce-Target-Audience.jpg\",\"datePublished\":\"2020-11-04T04:00:56+00:00\",\"dateModified\":\"2021-03-10T07:05:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/#\/schema\/person\/56b66d4573913a6c4bf892b737ab9f6e\"},\"description\":\"Learn how to select your E-Commerce Target audience from the best E-Commerce website designing company in India. Understand and narrow down your customers with ease.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#primaryimage\",\"url\":\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2020\/11\/Ecommerce-Target-Audience.jpg\",\"contentUrl\":\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2020\/11\/Ecommerce-Target-Audience.jpg\",\"width\":700,\"height\":368,\"caption\":\"How to determine your target audience in E-Commerce - Open Designs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.opendesignsin.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to determine your target audience in E-Commerce?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/#website\",\"url\":\"https:\/\/www.opendesignsin.com\/blog\/\",\"name\":\"Open Designs India\",\"description\":\"Digital Media Agency in Chennai\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.opendesignsin.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/#\/schema\/person\/56b66d4573913a6c4bf892b737ab9f6e\",\"name\":\"OPEN DESIGNS INDIA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.opendesignsin.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/litespeed\/avatar\/ce901279eacd94f07827e9b11f073701.jpg?ver=1776760062\",\"contentUrl\":\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/litespeed\/avatar\/ce901279eacd94f07827e9b11f073701.jpg?ver=1776760062\",\"caption\":\"OPEN DESIGNS INDIA\"},\"url\":\"https:\/\/www.opendesignsin.com\/blog\/author\/open-designs-india\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to determine your target audience in E-Commerce? - Open Designs India","description":"Learn how to select your E-Commerce Target audience from the best E-Commerce website designing company in India. Understand and narrow down your customers with ease.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/","og_locale":"en_US","og_type":"article","og_title":"How to determine your target audience in E-Commerce? - Open Designs India","og_description":"Learn how to select your E-Commerce Target audience from the best E-Commerce website designing company in India. Understand and narrow down your customers with ease.","og_url":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/","og_site_name":"Open Designs India","article_publisher":"https:\/\/www.facebook.com\/opendesignsindia","article_published_time":"2020-11-04T04:00:56+00:00","article_modified_time":"2021-03-10T07:05:29+00:00","og_image":[{"width":700,"height":368,"url":"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2020\/11\/Ecommerce-Target-Audience.jpg","type":"image\/jpeg"}],"author":"OPEN DESIGNS INDIA","twitter_card":"summary_large_image","twitter_creator":"@opendesignsin","twitter_site":"@opendesignsin","twitter_misc":{"Written by":"OPEN DESIGNS INDIA","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/","url":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/","name":"How to determine your target audience in E-Commerce? - Open Designs India","isPartOf":{"@id":"https:\/\/www.opendesignsin.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2020\/11\/Ecommerce-Target-Audience.jpg","datePublished":"2020-11-04T04:00:56+00:00","dateModified":"2021-03-10T07:05:29+00:00","author":{"@id":"https:\/\/www.opendesignsin.com\/blog\/#\/schema\/person\/56b66d4573913a6c4bf892b737ab9f6e"},"description":"Learn how to select your E-Commerce Target audience from the best E-Commerce website designing company in India. Understand and narrow down your customers with ease.","breadcrumb":{"@id":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#primaryimage","url":"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2020\/11\/Ecommerce-Target-Audience.jpg","contentUrl":"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2020\/11\/Ecommerce-Target-Audience.jpg","width":700,"height":368,"caption":"How to determine your target audience in E-Commerce - Open Designs"},{"@type":"BreadcrumbList","@id":"https:\/\/www.opendesignsin.com\/blog\/how-to-determine-your-target-audience-in-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.opendesignsin.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to determine your target audience in E-Commerce?"}]},{"@type":"WebSite","@id":"https:\/\/www.opendesignsin.com\/blog\/#website","url":"https:\/\/www.opendesignsin.com\/blog\/","name":"Open Designs India","description":"Digital Media Agency in Chennai","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.opendesignsin.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.opendesignsin.com\/blog\/#\/schema\/person\/56b66d4573913a6c4bf892b737ab9f6e","name":"OPEN DESIGNS INDIA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.opendesignsin.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.opendesignsin.com\/blog\/wp-content\/litespeed\/avatar\/ce901279eacd94f07827e9b11f073701.jpg?ver=1776760062","contentUrl":"https:\/\/www.opendesignsin.com\/blog\/wp-content\/litespeed\/avatar\/ce901279eacd94f07827e9b11f073701.jpg?ver=1776760062","caption":"OPEN DESIGNS INDIA"},"url":"https:\/\/www.opendesignsin.com\/blog\/author\/open-designs-india\/"}]}},"_links":{"self":[{"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/posts\/72867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/comments?post=72867"}],"version-history":[{"count":2,"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/posts\/72867\/revisions"}],"predecessor-version":[{"id":99880,"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/posts\/72867\/revisions\/99880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/media\/72868"}],"wp:attachment":[{"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/media?parent=72867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/categories?post=72867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opendesignsin.com\/blog\/wp-json\/wp\/v2\/tags?post=72867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}