{"id":73337,"date":"2020-11-07T16:17:22","date_gmt":"2020-11-07T10:47:22","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=73337"},"modified":"2021-03-10T12:34:00","modified_gmt":"2021-03-10T07:04:00","slug":"https-is-table-stakes-for-seo-in-2020","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/https-is-table-stakes-for-seo-in-2020\/","title":{"rendered":"HTTPS is table stakes for SEO in 2020"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e77ec7e1e3b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e77ec7e1e3b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/https-is-table-stakes-for-seo-in-2020\/#HTTP\" title=\"HTTP:\">HTTP:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/https-is-table-stakes-for-seo-in-2020\/#HTTPS\" title=\"HTTPS:\">HTTPS:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/https-is-table-stakes-for-seo-in-2020\/#Data_Security\" title=\"Data Security:\">Data Security:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/https-is-table-stakes-for-seo-in-2020\/#Boosts_Google_Rankings\" title=\"Boosts Google Rankings\">Boosts Google Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/https-is-table-stakes-for-seo-in-2020\/#Accelerated_Mobile_Page_Optimisation\" title=\"Accelerated Mobile Page Optimisation\">Accelerated Mobile Page Optimisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/https-is-table-stakes-for-seo-in-2020\/#Improved_conversions_through_reputation\" title=\"Improved conversions through reputation\">Improved conversions through reputation<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">If you consult with just about any <\/span><span style=\"font-weight: 400;\">SEO company<\/span><span style=\"font-weight: 400;\">, when addressing website enhancement, the first suggestion is to switch to a secure site by obtaining an SSL certificate. The only change in appearance might be the <\/span><span style=\"font-weight: 400;\">\u201cS\u201d<\/span><span style=\"font-weight: 400;\"> after the HTTP in the URL. But why is this important to the SEO game in 2020? Before we get to that, let us learn the difference between HTTP and HTTPS.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"HTTP\"><\/span><b>HTTP:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">HTTP stands for Hypertext Transfer Protocol. It is the part of the code that enables communication between different servers and browsers. This communication is the transfer of website data that appears on our browsers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"HTTPS\"><\/span><b>HTTPS:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">HTTPS stands for Hypertext Transfer Protocol Secure. In the few seconds that the data flows from servers to browsers or vice versa, the information can be hacked, manipulated, or stolen. It can be prevented with the help of an SSL certificate. SSL stands for Secure Sockets Layer. It is a code that encrypts the communication between browsers and servers, making the data transfer secure. It uses algorithms to scramble the data in the interim period. Thus any website that is involved in the transfer of personal data like bank transactions, personal details like phone numbers and addresses, etc. must have an SSL certificate. If not it is highly unadvisable to process any data through unsecure sites.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So now we understand why HTTPS is important to the website\u2019s safety. But why are the <\/span><span style=\"font-weight: 400;\">Best SEO services<\/span><span style=\"font-weight: 400;\"> recommending it? In an analysis by MozCast, the final quarter of 2020 began with HTTPS websites occupying 98% of Google\u2019s organic Page one rankings. The numbers have steadily grown from April of 2017 from 50% to the current figures. Organic search engine rankings are strongly tied to having a strong SEO plan and that is indirectly connected to HTTPS URLs.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_Security\"><\/span><b>Data Security:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">About 43% of Cyber-attacks tend to target Small businesses as they are less likely to have secure websites. SSL certificates provide three layers of protection,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encryption during data transfer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data integrity for keeping data intact, and<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Authentication process for users\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This three-level security blanket prevents cyber-attacks that can manipulate or steal data. This protects the website and its users. Since the original data is preserved, your original SEO strategies are also preserved.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boosts_Google_Rankings\"><\/span><b>Boosts Google Rankings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u2019s algorithms are programmed to look out for secure sites that they can safely recommend to users. In 2014, Google announced that sites with an SSL -2048 \u2013 bit key certificate will get a preference in their rankings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When changing to HTTPS, you might experience a temporary drop in rankings, but that is the processing time for Google to verify your site\u2019s security. Before making the change, get an entire week\u2019s Google analytics. Categorise your keyword rankings by their landing pages, to easily identify which part of the website is responsible for the drops, post changing to HTTPS.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Accelerated_Mobile_Page_Optimisation\"><\/span><b>Accelerated Mobile Page Optimisation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">Best SEO services companies<\/span><span style=\"font-weight: 400;\"> recommend Accelerated Mobile Pages (AMPs), and they can be enabled only with an SSL certificate. AMPs are HTML copies of the website that manipulates the data to make them load faster. They significantly improve bounce rate, loading time, and SEO. Thus HTTPS becomes a prerequisite to improve your website\u2019s performance.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improved_conversions_through_reputation\"><\/span><b>Improved conversions through reputation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO companies<\/span><span style=\"font-weight: 400;\"> insist on SSL certificates for all sites, especially E-Commerce websites. HTTPS stands as a symbol of safety that ensures their data is protected by the site. Google itself will warn visitors about your site, resulting in a poor experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users are more likely to click on an HTTPS URL than on an unsecure site as they can immediately access them. This results in good Click-Through Rates. Secure sites are also great for conversions as users trust their information with the site. Both of these factors are key to good SEO rankings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The whole world is moving to HTTPS and if you haven\u2019t yet, 2020 is as good a time as ever. From being a minor ranking factor it has now become a major attraction for organic traffic and conversions. The SEO game is only as good as the most user-friendly and secure experience that you can provide. Check out how you can seamlessly move from HTTP to HTTPS with Open Designs, the <\/span><span style=\"font-weight: 400;\">best <a href=\"https:\/\/www.opendesignsin.com\">SEO Company in Chennai<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you consult with just about any SEO company, when addressing website enhancement, the first suggestion is to switch to a secure site by obtaining&#8230;<\/p>\n","protected":false},"author":2,"featured_media":73339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[534,535],"class_list":{"0":"post-73337","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"tag-best-seo-services","9":"tag-seo-company-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HTTPS is table stakes for SEO in 2020 - Open Designs India<\/title>\n<meta name=\"description\" content=\"Unknown to many, secure sites with HTTPS URLs are great for SEO rankings. Learn why from Open Designs, the best SEO Company in Chennai.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/https-is-table-stakes-for-seo-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HTTPS is table stakes for SEO in 2020 - Open Designs India\" \/>\n<meta property=\"og:description\" content=\"Unknown to many, secure sites with HTTPS URLs are great for SEO rankings. 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