{"id":7414,"date":"2017-07-07T17:04:39","date_gmt":"2017-07-07T11:34:39","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=7414"},"modified":"2020-11-09T14:55:14","modified_gmt":"2020-11-09T09:25:14","slug":"how-brands-are-embracing-digital-visual-storytelling-in-the-middle-east","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/how-brands-are-embracing-digital-visual-storytelling-in-the-middle-east\/","title":{"rendered":"How Brands are embracing Digital\/ Visual storytelling in the Middle East"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f9ca7ed6ded\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9ca7ed6ded\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-brands-are-embracing-digital-visual-storytelling-in-the-middle-east\/#Striking_Oil\" title=\"Striking Oil\">Striking Oil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-brands-are-embracing-digital-visual-storytelling-in-the-middle-east\/#Some_more_fuel_for_thought\" title=\"Some more fuel for thought\">Some more fuel for thought<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-brands-are-embracing-digital-visual-storytelling-in-the-middle-east\/#Leading_from_the_front\" title=\"Leading from the front\">Leading from the front<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-brands-are-embracing-digital-visual-storytelling-in-the-middle-east\/#Opportunity_cost_and_digital_technique-_The_connect\" title=\"Opportunity cost and digital technique- The connect\">Opportunity cost and digital technique- The connect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-brands-are-embracing-digital-visual-storytelling-in-the-middle-east\/#C_is_for_Content_V_is_for_Visual\" title=\"C is for Content, V is for Visual.\">C is for Content, V is for Visual.<\/a><\/li><\/ul><\/nav><\/div>\n<p>We often assign specific industries to nations and are quick to attribute specific commercial categories to those countries. Naturally, history, geography, statistical data and politics contribute a huge role in our judgements but it cannot be ignored that we rarely change our opinions and often end up stereotyping the economy and its people.<br \/>\nOur case in point being the GCC (Gulf Cooperation Council).<br \/>\nYes, we\u2019re certain that the second you read Gulf Cooperation Council the picture that sprang to your mind was that of natural gas reserves, petroleum and crude oil, isn\u2019t it?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Striking_Oil\"><\/span><strong>Striking Oil<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Believe it or not, a lot of the GCC\u2019s economy depended on agriculture in the early 1800\u2019s and it was only much later that the GCC struck oil. Literally!<\/p>\n<p>Abundant oil reserves in Saudi Arabia accounting for nearly 267.91 billion barrels means that there are nearly 11,545.7 thousand barrels that there are exported per day (2012 figures). The undisputed Oil king, Saudi Arabia accounts for being one of the largest reserves and exporters of oil on earth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_more_fuel_for_thought\"><\/span><strong>Some more fuel for thought<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7416\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/07\/avkiwi-logo-2017-500px.png\" alt=\"\" width=\"500\" height=\"199\" srcset=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/07\/avkiwi-logo-2017-500px.png 500w, https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/07\/avkiwi-logo-2017-500px-300x119.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>While much has been spoken about the Gulf\u2019s obvious commercial advantage, we\u2019d like to shift the focus a bit and point out some data that\u2019s fuel for thought-<\/p>\n<p>&#8211; An overwhelming number of organisational leaders in the Middle East stated that amid the sweeping changes in the world on account of technology and social media use, there has been considerable penetration with regard to the average common man.<\/p>\n<p>&#8211; Corporations, however, are yet to fully embrace technology and social media overall. That said, there is a (to put it mildly) massive tidal wave of digital upheaval that is presently underflow.<\/p>\n<p>And it promises to herald a new wave of techno savvy, socially relevant digital change like never before.<\/p>\n<p>In fact data suggests that in UAE and Bahrain alone nearly EVERY SINGLE PERSON will possess a smartphone and consequently, the online social presence will be over 65%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leading_from_the_front\"><\/span><strong>Leading from the front<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7415 size-full\" src=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/07\/download.jpg\" alt=\"\" width=\"318\" height=\"159\" srcset=\"https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/07\/download.jpg 318w, https:\/\/www.opendesignsin.com\/blog\/wp-content\/uploads\/2017\/07\/download-300x150.jpg 300w\" sizes=\"auto, (max-width: 318px) 100vw, 318px\" \/><\/p>\n<p>As mentioned above it is established that the market potential is huge and there is a huge opportunity cost for those corporations who are quick to adopt digitisation.<\/p>\n<p>But technique is everything, especially when it comes to heralding profitable digital change.<\/p>\n<p>And when it comes to technique, digital strategy is a ballgame like no other.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opportunity_cost_and_digital_technique-_The_connect\"><\/span><strong>Opportunity cost and digital technique- The connect<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content is key today no doubt but visuals are even more important. And the fact that they both most coherently come together to take the reader on a co-partnered journey is what we like to call as \u2018Digi art\u2019.<\/p>\n<p>Here, take a moment and reflect on the beautiful fairytales that we\u2019ve all grown up on. Cinderella, Snow White, Rapunzel, Fox and The Grapes, these stories are so engraved in our minds that we often remember every full stop and comma, picture and expression in each one of them.<\/p>\n<p>Now take away those pictures, those expressions and strip it of its rich prose and you\u2019ll find that what remains is a mere set of words running one after the other.<\/p>\n<p>Not very interesting, is it?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"C_is_for_Content_V_is_for_Visual\"><\/span><strong>C is for Content, V is for Visual.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Creatively strategized content coupled with smart videos and pictures<\/strong> has the capability of creating a beautiful story in the mind of the customer.<\/p>\n<p>What\u2019s more, a <strong>well scripted visually rich storytelling session<\/strong> can actually compel the consumer to add to your business, making your generation rate prolific in the process.<\/p>\n<p>Add to this <strong>engaging emotional content that is inspirational and forward looking<\/strong> and what you have is a mesmerising meaningful storytelling session that has established a beautiful relationship between brand and viewers.<\/p>\n<p>Let a <strong>well scripted visually interspersed, content rich story<\/strong> work wonders for your brand, you won\u2019t regret it for sure?!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We often assign specific industries to nations and are quick to attribute specific commercial categories to those countries. Naturally, history, geography, statistical data and politics&#8230;<\/p>\n","protected":false},"author":2,"featured_media":7417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-7414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ui-ux-design-agency"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Brands are embracing Digital\/ Visual storytelling in the Middle East - Open Designs India<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/how-brands-are-embracing-digital-visual-storytelling-in-the-middle-east\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands are embracing Digital\/ Visual storytelling in the Middle East - Open Designs India\" \/>\n<meta property=\"og:description\" content=\"We often assign specific industries to nations and are quick to attribute specific commercial categories to those countries. 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