{"id":76912,"date":"2020-11-21T17:35:31","date_gmt":"2020-11-21T12:05:31","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=76912"},"modified":"2021-03-10T12:27:34","modified_gmt":"2021-03-10T06:57:34","slug":"importance-of-lookalike-audience-similar-audiences-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/importance-of-lookalike-audience-similar-audiences-in-e-commerce\/","title":{"rendered":"Importance of Lookalike audience \/ Similar audiences in E-Commerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e76edc35cf2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e76edc35cf2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-lookalike-audience-similar-audiences-in-e-commerce\/#Lifetime_value_audience\" title=\"Lifetime value audience\">Lifetime value audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-lookalike-audience-similar-audiences-in-e-commerce\/#Highest_Cart_Value_customer\" title=\"Highest Cart Value customer\">Highest Cart Value customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-lookalike-audience-similar-audiences-in-e-commerce\/#Past_Purchaser_audience\" title=\"Past Purchaser audience\">Past Purchaser audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-lookalike-audience-similar-audiences-in-e-commerce\/#Remarketing_audiences\" title=\"Remarketing audiences\">Remarketing audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-lookalike-audience-similar-audiences-in-e-commerce\/#Product_Page_views\" title=\"Product Page views\">Product Page views<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-lookalike-audience-similar-audiences-in-e-commerce\/#Website_Engagement_audience\" title=\"Website Engagement audience\">Website Engagement audience<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">A Lookalike Audience refers to a group of Social Media users who share the characteristics of another group of members. This is an effective tool, in the Digital Marketing arena to identify a whole new customer base online that is similar to your existing customers. Facebook was the first social media platform to introduce this feature, back in 2013. Since then several other digital marketing platforms like Google, Ads, Linkedin Ads, Taboola have bought into it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lookalike audiences are chosen from their social media profiles, grouped together by their shared interests, patterns, and demographics. This approach has saved <\/span><span style=\"font-weight: 400;\">E-Commerce website development companies<\/span><span style=\"font-weight: 400;\">, a lot of time, and advertising costs in identifying a potential group of new customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are Look Alike audiences that most marketers use and their characteristics that have great potential for success.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lifetime_value_audience\"><\/span><b>Lifetime value audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To seek out lookalike audiences, businesses first identify the most viable customers from the existing pool. They are the Lifetime value customers, who engage with the business for a lifetime, with repeated purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The characteristics of these customers are then isolated, to compare them to profiles on social media. This comparison is made on their previous purchase history and only on an extended timeline.\u00a0 This gives you a potential niche customer base with the highest conversion rate.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Highest_Cart_Value_customer\"><\/span><b>Highest Cart Value customer<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another lookalike audience that is useful for companies with an extensive backlog is the Highest Cart value customer. They need not necessarily have a high number of purchases, but few high-value purchases. This sets the precedent for identifying other customers with the affordability for luxury products, or with sporadic binge shopping patterns. This rule is good for identifying the holiday or festive season shoppers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Past_Purchaser_audience\"><\/span><b>Past Purchaser audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the best practices for businesses with high sales volume and niche products is Past Purchasers. This requires a lot of research into purchasing history much like the Lifetime value audience. If there are a lot of conflicting products that cater to different audiences within the same business, then the Past Purchase history helps sort them into the relevant groups. Then they are pulled into the customer journey with targeted ads and drip campaigns.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Remarketing_audiences\"><\/span><b>Remarketing audiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most potential customers add products to their carts, which are abandoned due to various reasons. The products in the cart give us a sense of the customer\u2019s intent and urgency. They are high-quality audiences for remarketing. They are a perfect alternative to past purchase audiences, especially for businesses that are Start-ups or developing a new product. They also require considerably less research than past purchase audiences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Product_Page_views\"><\/span><b>Product Page views<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lookalike audiences based on visitors who viewed the page is a low-cost option for finding potential customers. Although it is a great idea, it requires a lot of finesse to differentiate the actual customer from the visitors who stumbled upon the site by accident, or those with no intent or affordability to make the purchase. It doesn&#8217;t require a lot of backdated data but does require extensive time spent on filtering.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website_Engagement_audience\"><\/span><b>Website Engagement audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website Engagement is a great way to assess visitor intent, based on time spent on different web pages, scroll depth, interaction with surveys, etc. The metrics and data can be set up and obtained from Social media platforms and digital marketing tools. It allows <a href=\"https:\/\/www.opendesignsin.com\">E-Commerce website development companies<\/a> to create specific campaigns targeting those visitors into becoming customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Various engagement metrics will influence the lookalike audience. Google Analytics allows you to create filtered categories. Research each engagement metric and set the benchmark for the lookalike audience. Facebook also has a feature to isolate the top percentile of visitors based on different engagement metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-Commerce website development companies<\/span><span style=\"font-weight: 400;\"> have faced confusion in choosing the lookalike audience size and compatibility. It boils down to choosing small lookalike audiences with great potential as opposed to larger lookalike audiences that may unearth more number of customers with lesser profitable conversions. Open Designs is a Digital marketing agency from Chennai that has helped various businesses amass high-value lookalike audiences. With full-scale <\/span><span style=\"font-weight: 400;\">E-Commerce website design services<\/span><span style=\"font-weight: 400;\">, we are a holistic operation that drives online businesses to success.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Lookalike Audience refers to a group of Social Media users who share the characteristics of another group of members. This is an effective tool,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":76913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745,743],"tags":[672,719],"class_list":{"0":"post-76912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2c-marketing","8":"category-search-engine-marketing-agency","9":"tag-e-commerce-website-design-services","10":"tag-e-commerce-website-development-companies"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Lookalike audience \/ Similar audiences in E-Commerce - Open Designs India<\/title>\n<meta name=\"description\" content=\"E-Commerce website development companies use Lookalike audiences to sort existing customers based on shared attributes, to identify new customers on social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/importance-of-lookalike-audience-similar-audiences-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of Lookalike audience \/ Similar audiences in E-Commerce - 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