{"id":76922,"date":"2020-11-24T12:22:45","date_gmt":"2020-11-24T06:52:45","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=76922"},"modified":"2021-03-10T12:26:34","modified_gmt":"2021-03-10T06:56:34","slug":"tips-to-improve-your-websites-user-retention","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/","title":{"rendered":"Tips to improve your website\u2019s user retention"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69deeea409165\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69deeea409165\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/#Upgrade_your_content\" title=\"Upgrade your content\">Upgrade your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/#Add_product_tutorials\" title=\"Add product tutorials\">Add product tutorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/#User_Generated_content\" title=\"User Generated content\">User Generated content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/#Include_internal_links\" title=\"Include internal links\">Include internal links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/#Customised_customer_experience\" title=\"Customised customer experience\">Customised customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/#Rework_the_Website_design\" title=\"Rework the Website design\">Rework the Website design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/#Make_your_website_design_responsive\" title=\"Make your website design responsive\">Make your website design responsive<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">There are so many ways to get ahead of Google\u2019s algorithms and attract a lot of visitors. But how many of them revisit often or actually engage with the website? The success of a website can be measured by the user retention rate and successful conversions. Here\u2019s what the <\/span><a href=\"https:\/\/www.opendesignsin.com\"><span style=\"font-weight: 400;\">best web design company in Chennai<\/span><\/a><span style=\"font-weight: 400;\"> is recommending to improve user retention.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Upgrade_your_content\"><\/span><b>Upgrade your content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Higher the quality of the website content, the more the number of visitors and their retention. Evaluate and upgrade the content to keep with the trends and the language evolution of the target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Capture the attention of the users through infographics and blogs. The right keywords will improve SEO rankings broadening the reach of the website. When the information in the content genuinely adds value to the user, the retention rates will show significant improvement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">best web design companies<\/span><span style=\"font-weight: 400;\"> use interactive content to attract and retain more volume of visitors. They can be in the form of surveys, fun quizzes, videos, small games, etc.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Add_product_tutorials\"><\/span><b>Add product tutorials<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tutorials are one of the best ways to impart knowledge to your customers that keeps them coming back for more. Sure there is a lot of user-generated content on the internet, but coming from you, makes it professional and official. If your website happens to sell niche products or services then, customers will definitely look up how to set up the products, and how to use them. Video tutorials or Step by Step guides with supporting images will increase footfalls as well as the time spent on the website.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"User_Generated_content\"><\/span><b>User Generated content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By encouraging the customers to share pictures, videos, comments, reviews, and even blogs on your product or services, you are delivering fresh content at little to no cost. The <\/span><span style=\"font-weight: 400;\">best web design companies<\/span><span style=\"font-weight: 400;\"> use positive UGC and also increase the reputation of the business. Over 53% of online consumers check online reviews before they choose to engage with a website. This improves the chances of a customer choosing your website over other competitors.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Include_internal_links\"><\/span><b>Include internal links<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Say a user stumbles upon your site through a particular blog link, if the navigation ends there, they are unlikely to explore the website on their own. Include internal links that take them to other webpages on your site. Hypertexts embedded within blogs enables users to navigate to all the resources. This subtle marketing takes them to product landing pages without forced ads and clickbait.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customised_customer_experience\"><\/span><b>Customised customer experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Each customer is unique in their purchase intent and the way they engage with the website. If every visitor gets the same approach, it brings down the conversion rates. Understand what each customer is looking for from history and their survey answers if any. Customise the experience by making the relevant products come up on top of the page, special discounts, drip campaigns, etc that will score higher customer retention.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rework_the_Website_design\"><\/span><b>Rework the Website design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first look of your website must capture the viewer\u2019s interest within mere seconds of being opened. Keep the layout simple and easy to navigate. The number of internal links to any web page must be three or fewer. Visitor\u2019s stick around longer on websites that they can get around with ease. The <\/span><span style=\"font-weight: 400;\">best web design companies<\/span><span style=\"font-weight: 400;\"> have the graphics, text, and white space complement each other to give the most aesthetic experience. Do a little bit of research on the <\/span><span style=\"font-weight: 400;\">best fonts to choose for a pleasant reading experience<\/span><span style=\"font-weight: 400;\">. Keep the colour palette true to your industry and the tone you want to set.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_your_website_design_responsive\"><\/span><b>Make your website design responsive<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over half the world\u2019s internet users go online on their phones. Even if your website layout looks great on a computer screen, there is no guarantee that it looks the same on a smaller screen. A responsive website has,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Readable, complete text within screen limits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accommodates different hand sizes for touch controls<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The resolution of images and videos is not compromised<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The transition between different screens must be seamless so that visitors do not abandon the site while switching between devices.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open Designs, the <\/span><span style=\"font-weight: 400;\">best web development company in Chennai<\/span><span style=\"font-weight: 400;\">, offers some of the most comprehensive <\/span><span style=\"font-weight: 400;\">web design services<\/span><span style=\"font-weight: 400;\">. We make user retention the highest priority on our client websites, converting them to highly successful online businesses<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are so many ways to get ahead of Google\u2019s algorithms and attract a lot of visitors. But how many of them revisit often or&#8230;<\/p>\n","protected":false},"author":2,"featured_media":76923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[547,745,530],"tags":[716,705],"class_list":{"0":"post-76922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2b-marketing","8":"category-b2c-marketing","9":"category-website-design-and-development-company","10":"tag-best-web-design-companies","11":"tag-best-web-design-company-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips to improve your website\u2019s user retention - Open Designs India<\/title>\n<meta name=\"description\" content=\"Here are valuable tips from the best web design company in Chennai on improving your website\u2019s user retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/tips-to-improve-your-websites-user-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to improve your website\u2019s user retention - 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