{"id":80886,"date":"2020-12-15T17:42:56","date_gmt":"2020-12-15T12:12:56","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=80886"},"modified":"2021-03-10T12:15:48","modified_gmt":"2021-03-10T06:45:48","slug":"seo-trends-of-2021","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/","title":{"rendered":"SEO trends of 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7a03946385\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7a03946385\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Artificial_Intelligence\" title=\"Artificial Intelligence\">Artificial Intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Voice_Search\" title=\"Voice Search\">Voice Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Long-form_content\" title=\"Long-form content\">Long-form content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Mobile_responsive_sites\" title=\"Mobile responsive sites\">Mobile responsive sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Image_optimisation\" title=\"Image optimisation\">Image optimisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Video_marketing\" title=\"Video marketing\">Video marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Focus_on_user_intent\" title=\"Focus on user intent\">Focus on user intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#High-quality_content\" title=\"High-quality content\">High-quality content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#EAT_concept\" title=\"EAT concept\">EAT concept<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Adapt_to_the_situation\" title=\"Adapt to the situation\">Adapt to the situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Great_UX\" title=\"Great UX\">Great UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Influencers_for_influence\" title=\"Influencers for influence\">Influencers for influence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.opendesignsin.com\/blog\/seo-trends-of-2021\/#Data_Security\" title=\"Data Security\">Data Security<\/a><\/li><\/ul><\/nav><\/div>\n<p>The year is about to turn and here&#8217;s what the experts from the <a href=\"https:\/\/www.opendesignsin.com\">best SEO company in Chennai<\/a> are predicting for the SEO trends of 2021.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Artificial_Intelligence\"><\/span><b>Artificial Intelligence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google&#8217;s AI algorithm RankBrain is believed to rely on User experience signals like Click-Through Rate and Bounce rate to rank websites on Search Engine Ranking pages. The AI is programmed to learn from these insights. You need to improve your UX to stay high on these rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Voice_Search\"><\/span><b>Voice Search<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With virtual assistants being made more accessible, voice search technology will soon take over conventional means. 55% of households worldwide are expected to have a Smart Speaker by 2022. The best SEO services will optimise your site for more natural-sounding long-tail keywords to accommodate voice search.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Long-form_content\"><\/span><b>Long-form content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Long-form content to the tune of 3000+ words achieve more backlinks than the content of 900 to 1000 odd words. The long articles can be broken down into several subheadings to make them more readable. Link back to reputed sources to boost your ranking in the SERP listings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mobile_responsive_sites\"><\/span><b>Mobile responsive sites<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since 2019, Google has been considering the mobile site as the primary version of websites. By 2025, over 75% of users will access the internet only from their mobile phones. Google has a free testing site to check if your website is mobile-friendly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Image_optimisation\"><\/span><b>Image optimisation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adopt high quality and only relevant images on your site. Always use Alt+Tags on the images to make them accessible to all users. The recent trend is to optimise and program the images to be used to make purchases, or as links to resources, making the website more interactive.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_marketing\"><\/span><b>Video marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video marketing is taking over textual content as the primary source of influential advertising. The easiest way to do it would be to shoot a long, high-quality video. The video can be cropped into snippets for posting on various social media platforms like Instagram, Facebook, YouTube, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focus_on_user_intent\"><\/span><b>Focus on user intent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fix whether your content aims to bring more traffic or more conversions. Use this data to input keywords that appeal to the right user intent. Aim for high conversion audiences and the intent that they reveal in their searches to glean the keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"High-quality_content\"><\/span><b>High-quality content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>High-quality content is something that will never go out of trend. When there is content that people can truly enjoy and relate to, there is no dearth of website traffic. Post content with relevant keywords that add value to your visitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"EAT_concept\"><\/span><b>EAT concept<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The EAT concept stands for Expertise, Authority, and Trust. Google looks to verify and validate any information that you put on your website, with a special focus on content that may have a negative impact on visitors. Use content that is true, comes from reliable sources, and backlink to those resources.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adapt_to_the_situation\"><\/span><b>Adapt to the situation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The COVID pandemic taught us to adapt to the situation to survive. Businesses with physical stores moved to E-Commerce. A variety of innovative options like Buy-Online-Pickup-at- Store, No contact delivery, video conferencing for tech services were made available to the public. These improve SEO by adding new keywords to your site to widen the reach.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Great_UX\"><\/span><b>Great UX<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A great User experience or UX is the way to the hearts of your customers. The website must be aesthetically pleasing, and the navigation comfortable for all demographics of users. The visitors must enjoy the content and the interactive experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Influencers_for_influence\"><\/span><b>Influencers for influence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While big brands use celebrities in their ads to promote their business, smaller businesses and startups turn to social media influencers. The best SEO services companies partner with influencers whose following matches a major portion of your target audience. Take care that they share the same value principles as your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_Security\"><\/span><b>Data Security<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ensure that all data that are shared or collected from the website visitors is secure. 85% of browsers avoid unsecure sites. Invest in a hosting system that provides your site with security certificates.<\/p>\n<p>Open Designs is a full-service digital marketing and Web development firm and is one of the top SEO companies in Chennai.\u00a0 They are well versed with the changing trends in SEO, with 20+ years in the industry, working with prominent south Indian brands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The year is about to turn and here&#8217;s what the experts from the best SEO company in Chennai are predicting for the SEO trends of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":80889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[487],"tags":[534,535],"class_list":{"0":"post-80886","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-search-engine-optimization-seo","8":"tag-best-seo-services","9":"tag-seo-company-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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