{"id":87542,"date":"2021-01-13T18:27:06","date_gmt":"2021-01-13T12:57:06","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=87542"},"modified":"2021-03-09T12:58:19","modified_gmt":"2021-03-09T07:28:19","slug":"strategies-to-improve-marketing-roi-in-e-commerce","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/","title":{"rendered":"Strategies to improve marketing ROI in E-Commerce"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f170b3dd875\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f170b3dd875\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/#SEO_friendly_content\" title=\"SEO friendly content\">SEO friendly content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/#Personalised_communication\" title=\"Personalised communication\">Personalised communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/#Partner_with_influencers\" title=\"Partner with influencers\">Partner with influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/#Better_segmentation\" title=\"Better segmentation\">Better segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/#Data-driven_decisions\" title=\"Data-driven decisions\">Data-driven decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/#Test_different_webpages_on_the_audience\" title=\"Test different webpages on the audience\">Test different webpages on the audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/#Nurture_your_leads_%E2%80%93_Offers_targeted_ads_etc\" title=\"Nurture your leads \u2013 Offers, targeted ads, etc\">Nurture your leads \u2013 Offers, targeted ads, etc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/#Encourage_User-generated_content\" title=\"Encourage User-generated content\">Encourage User-generated content<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Having invested a lot of capital in an E-Commerce business, it is natural to want maximum ROI. But the digital landscape is ever-changing and needs constant monitoring. Let&#8217;s see what the <\/span><span style=\"font-weight: 400;\">best <a href=\"https:\/\/www.opendesignsin.com\">E-Commerce development companies in Chenna<\/a><\/span><span style=\"font-weight: 400;\">i are recommending.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_friendly_content\"><\/span><b>SEO friendly content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The SEO friendly content on your site is bringing in a lot of traffic. But the lack of increase in conversions is from a lack of seasonal content. Evergreen content establishes the brand, but it cannot boost conversions during sale periods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you wish to have a\u00a0 Christmas sale, start implementing it at least a month before Christmas. Create more content on the products that you know will sell well during this season. Build SEO by incorporating relevant long-tail keywords.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Personalised_communication\"><\/span><b>Personalised communication<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Personalisation is a great way to implement CTAs. Customers are 40% more likely to open a message or mail that begins with their name. It gives them a sense of import. But content personalisation does not stop at using their names. It is about learning what they want and promoting those products and services. If a customer searches for a particular product, let the product pop up on your home page when they open your site. The scope expands to personalised chatbots, product bundling, nearest physical location-based shopping, etc.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Partner_with_influencers\"><\/span><b>Partner with influencers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Partnering with social media influencers is a lot cheaper than getting celebrities to endorse your E-Commerce brand. At least half of the target audience that follows the particular influencer will buy or try the products and services recommended by them. Try to partner with influencers who are already into the kind of products you offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you sell home d\u00e9cor products, partner with an influencer who does a lot of content on interior decoration. It is how <\/span><span style=\"font-weight: 400;\">E-Commerce website development companies in Chennai<\/span><span style=\"font-weight: 400;\"> ensure that the content reaches the right following.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Better_segmentation\"><\/span><b>Better segmentation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">List segmentation is easy to implement and is a great way to get relevant content to your customers. Compartmentalise your lists into different categories like demographics, interest, search history, purchase history, abandoned carts, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes it easy for feedback generation and releasing bulk communication that is also personalised. This builds the engagement of the brand with customers.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data-driven_decisions\"><\/span><b>Data-driven decisions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hard facts are always better than assumptions when it comes to marketing. Web analytics tools and software can get you data on each of your campaigns. They can measure traffic and conversions, and pinpoint where they are coming from. This shows you which kind of campaigns work on your target audience. You can use this data to devise further strategies and improve conversions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Test_different_webpages_on_the_audience\"><\/span><b>Test different webpages on the audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When launching your website, there is absolutely no way to ascertain the organic interaction with the site. However, if engagement is low in the following days, you need to question if the site is to the customers&#8217; preferences. It is always wise to test variations of the web pages on different groups of your customers with the same demographics. It aids in finding which elements drive conversions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nurture_your_leads_%E2%80%93_Offers_targeted_ads_etc\"><\/span><b>Nurture your leads \u2013 Offers, targeted ads, etc<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Several leads have interacted with your website but stopped just short of making a purchase. Dynamic Marketing methods can help avoid cart abandonment. Additionally, implement time-bound offers through drip campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer time-bound discounts through drip campaigns. Send them personalised reminders about the products. Most customers tend to abandon their carts as the price may be more than they can afford, or a competitor offered a better price. Do some competitive price research and send them irresistible offers to increase the ROI.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Encourage_User-generated_content\"><\/span><b>Encourage User-generated content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over 30% of users will organically post about products they use on social media, but it doesn&#8217;t hurt to ask. Send the feedback forms, get them to post pictures of your products on their social media feed, use DIY content involving your products to encourage users to do the same. As new customers rely on positive feedback from the existing customers, you need to rally more user-generated content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partner with the <\/span><span style=\"font-weight: 400;\">best E-Commerce development company in Chennai<\/span><span style=\"font-weight: 400;\">, Open Designs, to see a remarkable improvement in the ROI of your E-Commerce business. We are responsible for much of the <\/span><span style=\"font-weight: 400;\">E-Commerce development in Chennai<\/span><span style=\"font-weight: 400;\">, with brilliantly executed campaigns and strategies. Our experts are adept at creating custom solutions to generating maximum conversions.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having invested a lot of capital in an E-Commerce business, it is natural to want maximum ROI. But the digital landscape is ever-changing and needs&#8230;<\/p>\n","protected":false},"author":2,"featured_media":87546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[745,740],"tags":[733,734],"class_list":{"0":"post-87542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-b2c-marketing","8":"category-e-commerce-design-and-development","9":"tag-best-e-commerce-development-company-in-chennai","10":"tag-e-commerce-development-companies-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategies to improve marketing ROI in E-Commerce - Open Designs India<\/title>\n<meta name=\"description\" content=\"Strategies to improve marketing ROI in E-Commerce from the best E-Commerce development company in Chennai.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/strategies-to-improve-marketing-roi-in-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies to improve marketing ROI in E-Commerce - 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