{"id":89171,"date":"2021-01-21T14:30:24","date_gmt":"2021-01-21T09:00:24","guid":{"rendered":"https:\/\/www.opendesignsin.com\/blog\/?p=89171"},"modified":"2021-03-09T12:56:40","modified_gmt":"2021-03-09T07:26:40","slug":"top-6-gmb-features-for-marketers","status":"publish","type":"post","link":"https:\/\/www.opendesignsin.com\/blog\/top-6-gmb-features-for-marketers\/","title":{"rendered":"Top 6 GMB features for marketers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69df293637111\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #ed2327;color:#ed2327\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #ed2327;color:#ed2327\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69df293637111\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-6-gmb-features-for-marketers\/#GMB_Descriptions\" title=\"GMB Descriptions:\">GMB Descriptions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-6-gmb-features-for-marketers\/#GMB_Posts\" title=\"GMB Posts:\">GMB Posts:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-6-gmb-features-for-marketers\/#GMB_Customers\" title=\"GMB Customers:\">GMB Customers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-6-gmb-features-for-marketers\/#GMB_Q_A\" title=\"GMB Q&amp;A:\">GMB Q&amp;A:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-6-gmb-features-for-marketers\/#GMB_Book_an_Appointment\" title=\"GMB Book an Appointment:\">GMB Book an Appointment:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-6-gmb-features-for-marketers\/#GMB_Analytics\" title=\"GMB Analytics:\">GMB Analytics:<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Google is the most popular search engine in the world, not only for its convenience but also for the ton of cool features that they offer. Google My Business was launched in 2014 to help businesses connect better with their customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the top 6 GMB features that the <\/span><a href=\"https:\/\/www.opendesignsin.com\"><span style=\"font-weight: 400;\">Best SEO agency in Chennai<\/span><\/a><span style=\"font-weight: 400;\"> recommends that you take advantage of.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_Descriptions\"><\/span><b>GMB Descriptions:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GMB allows you to provide an honest, relevant, and useful description of your business in 750 characters or less, including spaces. Ensure that the information provided on the GMB description matches that on your website, Wikipedia page, and any other information source on you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The immediate impression of your brand relies on the accuracy of this description. Any discrepancies will lend doubt to the consumer\u2019s mind. Make effective use of the Description feature to give the most insightful glance into your company profile. Viewers are more likely to read this description than spending time on the <\/span><span style=\"font-weight: 400;\">About us <\/span><span style=\"font-weight: 400;\">page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_Posts\"><\/span><b>GMB Posts:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GMB Posts are like social media posts with images, text, and a link to the website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This post appears below the GMB description. The post then expands into a detailed post when clicked.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The character limit is 300, but only 100 characters are displayed upfront. Limit the post to 80 to 100 characters, so the full message is displayed. Like any other copy, the post must include relevant keywords that the search engines will recognise. Be sure to preview the post before you upload to see the image is centred and crucial parts are not off display.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_Customers\"><\/span><b>GMB Customers:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><span style=\"font-weight: 400;\">Customers Tab <\/span><span style=\"font-weight: 400;\">has details that customers need to know about any business. They are the reviews and ratings. Additionally, Google has a <\/span><span style=\"font-weight: 400;\">Follow <\/span><span style=\"font-weight: 400;\">option that allows users to follow your business, but that is available only for select locations for businesses with active GMB posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reviews and ratings are open to any registered google user who can leave feedback on the business. The business in turn can reply to the reviews and address any complaints, or acknowledge positive reviews. The <\/span><span style=\"font-weight: 400;\">best SEO agencies<\/span><span style=\"font-weight: 400;\"> encourage their clients to interact with the end-users in the reviews section.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_Q_A\"><\/span><b>GMB Q&amp;A:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This feature addresses queries that are not in the FAQs or reviews section. To mitigate this, Google has a Q&amp;A feature that allows users to post questions on a public forum. Many companies opt to seed their own questions to boost ratings, but this is generally discouraged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organic questions from actual potential customers gain more interest. Just make sure that all queries are addressed promptly. The search engine algorithm pushes businesses who have interacted with the question to the top of the listings, as it sees it as a sign of good reputation.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_Book_an_Appointment\"><\/span><b>GMB Book an Appointment:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Google Book an Appointment feature is an exclusive feature that mostly applies to service-oriented businesses, like medical procedures, consultations, or cosmeticians. It is helpful while looking for local businesses to avail of a service that the customer needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the customer finds the business on Google, they can click on the given URL. It would take them to a landing page on your website where they make an appointment or reservations to book the services. It has helped businesses directly book customers without having to run human interference.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GMB_Analytics\"><\/span><b>GMB Analytics:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is one of the greatest features that Google has to offer that is of immense value to the businesses. Surviving the Digital market is only possible when you have relevant data on your customers. All digital marketing campaigns and strategies are based on this data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s My Business Insights gives you information on the number of visitors to your website, how they accessed your site, time spent on the site, and their response to CTAs. It not only gives you a peek into customer behaviour but also about the quality of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Open Designs is an <\/span><span style=\"font-weight: 400;\">SEO services company in Chennai<\/span><span style=\"font-weight: 400;\"> that is partnered with the biggest brands in India. Ranked as one of the <\/span><span style=\"font-weight: 400;\">top 10 SEO companies in Chennai<\/span><span style=\"font-weight: 400;\">, we have 20+ years of experience with 800+ projects in various verticals and industries. Our experts thoroughly research your company and your customers to create the best SEO campaigns for successful results. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is the most popular search engine in the world, not only for its convenience but also for the ton of cool features that they&#8230;<\/p>\n","protected":false},"author":2,"featured_media":89173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[741],"tags":[736,728,737],"class_list":{"0":"post-89171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-analysis-and-google-tools","8":"tag-best-seo-agencies","9":"tag-best-seo-agency-in-chennai","10":"tag-seo-services-company-in-chennai"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 6 GMB features for marketers - Open Designs India<\/title>\n<meta name=\"description\" content=\"Give your business a boost with 6 great GMB features recommended by the best SEO agency in Chennai\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.opendesignsin.com\/blog\/top-6-gmb-features-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 6 GMB features for marketers - 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