By 2020, Consumers will manage 85% of their relationships without talking to a human! Consumers are more likely to do their own research about your company before your first point of contact with them and that is through the blogs. A blog with high-quality content also helps build brand loyalty, increase inbound links, further increasing conversion rates.
Read on to know about our Insights to keep pace with the Digital Space!
Next in our series on digital marketing, let us explore the prevalent trends. Every New Year presents fresh marketing challenges. Armed with a meticulous marketing strategy with some fore-thought to deal with what is predicted for the following year, these challenges can be easily overcome. Thus, marketing goals are...
In our series on inbound marketing, we saw the contribution of social media and emails. Let us know how content contributes to inbound. Content marketing is strategized to engage customers, lead them to take an informed decision, and finally give an increased ROI. It’s success rate is evaluated by...
We explored the various possibilities to enhance inbound with social media, in our previous blog. Email marketing is one of the channels that contribute to inbound. Let us know more. Business entities adopt the many forms of inbound marketing strategy, to create brand awareness and to engage target audience....
The Indian real estate has come a long way from marketing through print advertisements, or sign boards. The increase in the digital marketing spend of the corporates goes to show how well they have received it. A survey by Assocham projects 25% as the percentage of marketing budget, real...
At a student gathering, Illayaraja once said “You can realise God as you progress in music; nothing in between.” How true his words are! As only true blue Raja’s fans and aficionados can appreciate, Illayaraja’s music transcends all barriers and transports listeners to another plane altogether. His music...
How many success stories have we heard to date, those of small dreams that took flight on humble wings and hobbies and passions that became extraordinary examples setting precedents for generations to come. In our continuing focus on ‘Digital Thoughts’ we endeavour to explore passions that turned into small...
‘Thought Leaders’, and ‘Thought Leadership’, there’s so much in the air these days, isn’t it? Well, here we’ll attempt to throw some light on a topic that has taken the Digital marketing space by storm. Precisely we shall go on to describe it as, ‘A strategy that represents individuals’...
The best way of expressing a person’s innermost feelings is not via an email and neither it is through an impersonal SMS, rather it is through the traditional way of personalized cards and memorabilia’s that the receiver can touch, feel and hold forever in their hearts. And that’s precisely...
Miracles do happen! In reality perhaps so but in the online world they most certainly do. Take for instance the many small businesses that have transformed themselves into successful brands or the many big brands who have realised the value of moving away from the traditional full page blow...
The world is moving digital. Stay put or lose your identity. And so are the young and bubbly entrepreneurs who have taken digital platforms to create an identity for themselves. ODI, with its ethos, “Better Thoughts” has been a medium of converting businesses to profits, by creating simple digital...
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