Marketing has had huge variations from how it was decades back to what 2019 has. Marketing and its twin brother SEO are to be manipulated right to reap the best. Leading search engines get their SEO algorithms a new...
Play the color psychology in the right way. Personal experiences apart, there are universal facts on the effects of colours in our life. Picking up the right color for your website is indeed challenging if uniqueness is what you...
Have you got craze towards fantasy movies? Well a 20 year back movie scene has now become a casual matter of life as fictional science has turned out real. With all sort of advancements in technology, things have possessed...
A UI design pattern is something challenging for designers. It’s because the formula is too simple. Aesthetic patterns and functionalities that are very simple have to be implemented. And that’s it. The UI is ready. Yet, if you judge...
Web Design Trends to Try in 2018
--UI Design, UI Design Company in Chennai, UX Design, UX designers, Web Design Trends, Website Services
The internet world began decades back and there have been as many competitors who survived, died and still struggling. All that they were have been striving for is to capture the minds of the millions of users and make...
Gathering users to a business is a way old known thing. The interests and trends keep switching and upgrades by time. In today’s time, understanding the user interests and providing them the best experience is the magic that required...
What Is Zero UI? (And Why Is It Crucial To The Future Of Design?)
--UI Design, UI Design Company in Chennai, UX and UI
Bored of screens and UI? What’s next? There’s a change. There will be a change. All we got to do is get prepared for it well before we lag in pace. We are now in the era where everything...
Yea, kind a sure of this statement. UX and UI are the twin mates of business. They seem identical but have a deep inter relation between them. They just differ by their expansions. What makes the user speak to...
When you look into some illustration or any piece of art or gape at anything for the matter, if it’s too jam packed, it becomes a little complicated to understand or at least takes some time for understanding. But...
How to Integrate Live Content Into Your Small Business Plan
--Business2Business, Integrate Live Content, Small Business Plan
What is the talk of marketing right now??? Real time virtual connection with the audience is indeed the smartest way for amplifying your product to far places. Rather than the geographical extent of travel of the marketing, the introduction...
Why Now Is the Best Time to Start Thinking About Your Content Strategy
--Content Management, Content Marketing, Content Strategy
Your past…. Every new start of planning starts very fresh and with a pulpy zeal. Almost, the very same pattern of plans are followed year after year. Anytime soon would be the best to make plans. It’s never an...
Creating the best lead-generation website, step by step..
--Digital Media Marketing Services, Lead Generation
This is a slow and steady walking strategy for the lead-gen website. For attaining the lead-gen, your website should have basically read the mind of your target customers. Well, let’s have a look into how well you can hold...
How To Build Your Brand Through Digital Marketing
--Build Your Brand Through Digital Marketing, Digital Marketing, Digital Media Marketing Services, Social Media, Web Design Services, Website Services
It’s all in the hands of marketing skill to amplify the goodness of your brand seeking a plethora of customers grossing towards your brand. So it is essential to know the techniques of marketing to reach your business goals....
How to Increase Sales Using Different Social Media Platforms
--Instagram, Pinterest, Social Media, Social Media Marketing, Social Media Platforms
Overflowing ideas and templates, posters and banners all set for release, but how? Struggling to market your business? Here are some tips to follow to be the talk of the social media. Establish a strong base unique to your...
The digital marketing world is sprinting towards its goals and websites are craving to be the buzz in the search pool. In order to survive this dire situation, one should work out on ways to enhance the audience grabbing...
Google rebrands its ad lineup, with AdWords becoming Google Ads
--Google Ads, Google advertisement products, Google Rebrands
Something more than just a name change….. For digital marketing, Google Adwords is the most widely used tool which has now gone for a transform after a span of 18 years. Apart from the name change, there are new...
What is SSL? Owning a website, one is obliged to obviate the risks that their audience are exposed to in the internet pool. Your website may not be secure enough to handle various personal information of your users. In...
Overview This blog focuses on the benefits out of using digital marketing in your business and points out the fruitful outcome by following the digital marketing principles. What does your business lack to survive the market stress? There is...
Why should you hire a Digital Marketing Consultant?
--Digital Marketing, Digital Media Marketing Services
Overview This blog is an aid to comprehend the need for a digital marketing consultant in your business. You would be gaining ideas of how to enhance your business through these people. What is digital marketing and why do...
Overview of B2B Mobile Apps In the age of mobile proliferation and gaining momentum of smart phone usage amongst all sets of people in the market, B2B marketers cannot avoid the usage of Mobile apps for their business conversions....
Introduction to PPC Campaign for B2B Marketing B2B marketing through PPC campaign needs to be dealt different from B2C campaign. The customers in B2C are direct end users but in case of B2B it is business to business network....
Introduction of ME Generation The ME generation is the group of people who are defined by the technological advancements in their time period namely smart phones, social media, high speed and instant internet along with surge of information available...
Overview An age old practice of transferring knowledge and experience in any field is called Story Telling. We ourselves have heard quite a lot of stories and have passed them on to our younger generations with or without add-ons....
Overview of Influencer Marketing Digital marketing has become the key for all the businesses to gain more leverage in the market. The concept of Influencer marketing is not new to the field of marketing but has widen the scope...
Overview of Marketing by B2B Companies Marketing is an important aspect of any business to sustain in a competitive market environment. B2B companies look at marketing as an essential element in their business. Digital marketing is the trendsetter in...
Content Marketing for B2B companies is the art of creating and utilizing content for developing better audience in the social mediums. It is also done to develop and strengthen brand presence and generating better leads and sales from other...
The sales strategy is the key differentiator for any business. Be it product or a service based business – an effective sales strategy can make a huge difference in the B2B market. A B2B selling involves a lot of...
Why Social Media for B2B Companies? Up till recently B2B organizations were using social media for posting white paper, content and varied ads. In the recent times social media is becoming more interactive with live videos and features like...
To match the technologically advanced marketing systems, it is essential to understand B2B customer requirements completely before pitching into sales. The sales executive must have a good understanding of the requirements before entering the sales mode. The requirements of...
Overview An influencer marketing is one of the best methods which is very cost effective if used optimally. This can be done when the influencer is adept with the current market trends reaching out to the optimum customers. The...
Deep secrets of successful video marketing revealed
--Digital Media Marketing Services, Inbound Marketing
Five years into the future – would you be reading this blog or watching it? With popularity of online videos rising exponentially – this is an interesting perspective to ponder. Online videos have become the key means for people...
How Brands are embracing Digital/ Visual storytelling in the Middle East
--Digital Media Marketing Services
We often assign specific industries to nations and are quick to attribute specific commercial categories to those countries. Naturally, history, geography, statistical data and politics contribute a huge role in our judgements but it cannot be ignored that we...
When dusk settles on the horizon and you’ve said your prayer, feed the body but don’t forget to nourish the soul.
--Culture, uncategorized
Ramzan isn’t simply 1 month of fasting – it is a 30-day opportunity to Right Every Wrong! Cleanse the mind of Evil, Erase thoughts of wrongdoings. Let love for mankind fill your heart and lead you to good deeds...
CONTENT MARKETING FOR START-UP’S IS POPULAR, BUT WHY?
--Content Marketing, Digital Media Marketing Services, Inbound Marketing
Remember the days when the class teacher asked us to jot down essays on topics she thought befitting or gave lessons on the best content writing styles suited for a variety of different circumstances. These lessons in prose were...
Leverage the power of LinkedIn and watch the world of opportunities unfold before your eyes
--Digital Media Marketing Services, Social Media Marketing
In the professional social media world many believe that regular posts on relevant topics helps to create lasting impressions on employers and connections alike. True, but not entirely so! For ‘merely’ posting tirelessly in order to be found amidst...
Must-Read Digital Marketing Strategies for IT Companies
--Content Marketing, Digital Media Marketing Services, Inbound Marketing, Social Media Marketing
Despite all the incredible innovations that the tech industry brings to the table, spotting the right digital marketing tactics , remains a challenge. B2C colleagues on the other hand have fared far better in this sphere. Content as a...
Redefining Communication- Role of Social Media in Disaster Management
--Digital Media Marketing Services, Social Media Marketing
Social media are forms of information and communication technology disseminated through social interaction. Social media rely on peer-to- peer networks that are collaborative, decentralized, and community driven. In recent years, social media has emerged as a popular medium for...
Digital to the core- Winning B2B Marketing
--Digital Media Marketing Services, Inbound Marketing, Seo Services, Social Media Marketing
Why Digital Marketing matters for B2B: If you have been in the B2B market for a while, you know how to reach potential customers. Why do you need to insert digital media? Because Digital Marketing keeps you Competitive and...
The Simplest ways to make the best of Digital Marketing in 2017
--Content Marketing, Digital Media Marketing Services, Inbound Marketing, Seo Services, Social Media Marketing
“The Journey of a thousand miles begins with one step”. The Year 2017 is the Year to embrace customer experiences. Doing more of what doesn’t work won’t make it work any better. Local Businesses and Startups are competing for...
Consumer psychology is a growing field of psychology that studies how our thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. Why Consumer psychology is important in Digital era? Because businesses need to...
The art of arranging type, to make the content readable and appealing, is called Typography. The key elements of typography involve Line length, Line spacing and Kerning (spacing between individual characters), besides Typeface and Fonts. The major difference between...
The Role of Digital Marketing in the Healthcare and Hospitality Industries
--Inbound Marketing, Organic SEO, PPC Marketing Services, Seo Services, Social Media Marketing
HEALTHCARE INDUSTRY The surge in information technology and the easy accessibility it provides to the common man, to a variety of information has forced every business entity or service sector to go digital. With so much of information available...
India is a land of many languages and dialects. Hindi is the official language and a sizeable population speaks Hindi while the rest are comfortable in their regional language. Though English is spoken in the metros and is the...
Next in our series on digital marketing, let us explore the prevalent trends. Every New Year presents fresh marketing challenges. Armed with a meticulous marketing strategy with some fore-thought to deal with what is predicted for the following year,...
In our series on inbound marketing, we saw the contribution of social media and emails. Let us know how content contributes to inbound. Content marketing is strategized to engage customers, lead them to take an informed decision, and finally...
True facts about Love of Social Media for Senior citizens
--Digital Media Marketing Services, Social Media Marketing
Today, one’s existence is linked to their presence on social media. Here is a tool, a channel of information so powerful that it has transformed the way we interact with our peers, our family and friends. It is often...
Email Marketing As A Viable Channel For Inbound
--Digital Media Marketing Services, Inbound Marketing, Social Media Marketing
We explored the various possibilities to enhance inbound with social media, in our previous blog. Email marketing is one of the channels that contribute to inbound. Let us know more. Business entities adopt the many forms of inbound marketing...
The Indian real estate has come a long way from marketing through print advertisements, or sign boards. The increase in the digital marketing spend of the corporates goes to show how well they have received it. A survey by...
How to stay popular with the Inbound Strategy in the social media world
--Digital Media Marketing Services
Inbound all the way! Inbound marketing is an interesting and effective strategy that brings customers ‘in’ as against businesses having to reach ‘out’ to them. As Laura Fitton, Inbound Marketing Evangelist says, “Focus on the core problem that your business...
2 to 10 seconds is all the time you have got to engage your audience. Delay in loading time will increase the bounce rate. 60% of internet access is done through mobile devices. Hence, stagnant content and static...
A digital media campaign to communicate an important and national message aiming at 100% voting.It was a grand success with a high visibility and starting reach of more than 1 million audience in Tamil Nadu. We thank each and...
Big dreams take wing- Here’s one more impossible-to-miss Digital Thought that transformed a small business into an enterprise
--Digital Media Marketing Services
Coming from a small village ‘Iragavaram’ in Andhra Pradesh, nobody would have thought that Kanthi Ranjani would have tasted success so early on in her life. Kanthi’s story is one that inspires and makes you believe that anything is...
How Social Media leads can help you predict the Future
--Digital Media Marketing Services, Social Media Marketing
The popularity of Social Media as a marketing tool, rose in the last decade as more and more companies realized its true potential and began using it to their advantage. Is SMM really that important? If you are asking...
Creativity that knows no boundaries! Here’s an ode to the music Maestro Illayaraja
--Digital Media Marketing Services, uncategorized
At a student gathering, Illayaraja once said “You can realise God as you progress in music; nothing in between.” How true his words are! As only true blue Raja’s fans and aficionados can appreciate, Illayaraja’s music transcends all...
Google to roll out its second mobile-friendly algorithm update in May 2016 to effect SEO ranking- Facts uncovered!
--Digital Media Marketing Services, Organic SEO, Seo Services
Google announced on March 16th 2016, that they will be increasing “the effect of the ranking signal” for the mobile- friendly ranking update. Google said, this boost will happen at the beginning of May and will roll out gradually...
How many success stories have we heard to date, those of small dreams that took flight on humble wings and hobbies and passions that became extraordinary examples setting precedents for generations to come. In our continuing focus on ‘Digital...
The Year 2016 is the year of Website design that will help grow your Business 3x – Facts That Will Impress Your Customers!
--Digital Media Marketing Services
Why No one Talks About Website Design for Business Growths ?! Your company wants to be certain that your investment will have a tangible effect on your business–that the investment is worth it, isn’t it? One should know the...
The Role of Trust, Value, relationship and Content- use Thought Leadership to Make Your Voices Heard!
--Content Marketing, Digital Media Marketing Services, Inbound Marketing
‘Thought Leaders’, and ‘Thought Leadership’, there’s so much in the air these days, isn’t it? Well, here we’ll attempt to throw some light on a topic that has taken the Digital marketing space by storm. Precisely we shall go...
Facebook’s new Reactions feature made us go yay, wow, love and more! More on that here
--Digital Media Marketing Services, Social Media Marketing, uncategorized
Facebook’s new Reactions feature made us go yay, wow, love and more! More on that here Think of the many emotions you experience in a single day, a single hour and even more microscopically every minute, and try describing...
The 7 mind-boggling ways parenting has moved with times in this day and age of digital technology
--Digital Media Marketing Services, uncategorized
Take advantage of the Digital innovation and move with times! Parenting has always been comparable to a tightrope walk, a juggling act if you will. So while on the one hand there will be the usual act of juggling colourful...
A crafter by choice, a successful brand by chance – An extraordinary craft given wings the Digital Way
--Digital Media Marketing Services, uncategorized
The best way of expressing a person’s innermost feelings is not via an email and neither it is through an impersonal SMS, rather it is through the traditional way of personalized cards and memorabilia’s that the receiver can touch,...
4 Piping hot tools that are ruling the roost in the web design world
--uncategorized, Web Design Services
A brand website is arguably one of the foremost marketing tools that an organisation uses to present itself to the outside world. So be it the sites graphic design, codes, user interface and experience design, the search engine optimization...
Building brands into enterprises, one fold at a time- Digital Thoughts that are a work of art
--Digital Media Marketing Services, Social Media Marketing, uncategorized
Miracles do happen! In reality perhaps so but in the online world they most certainly do. Take for instance the many small businesses that have transformed themselves into successful brands or the many big brands who have realised the...
How ecommerce websites are gaining more by using social ecommerce
--Digital Media Marketing Services, Ecommerce Website Development, Social Media Marketing, uncategorized
As the ecommerce race heats up, ecommerce business website owners and digital strategists are coming up with newer, smarter and simpler ways of attracting and retaining their prized possessions i.e their customers. While the tried and tested strategies of...
Unveiling Open Design’s New Website. Its new, it’s super fast and it’s very intuitive. Check it out
--Digital Media Marketing Services, uncategorized, Web Design Services
We’re thrilled to launch our new website and even more honored that you took the time to share our joy. It is our utmost pleasure to introduce and welcome you to the new site of Open Designs Interactive. As...
Transforming Enterprises into Experiences. Sanjana Galada’s Say on Digital Thoughts!
--Digital Media Marketing Services, uncategorized
The world is moving digital. Stay put or lose your identity. And so are the young and bubbly entrepreneurs who have taken digital platforms to create an identity for themselves. ODI, with its ethos, “Better Thoughts” has been a...
#Chennaifloods – A testing time for the city but also an example of the genuine kindness of mankind
--uncategorized
As we write this our hands are folded in prayer and our hearts fervently hope for some succor for Chennai. As we all know, the city is in a deluge of water and life has been thrown out of...
Digital India- A vision that will connect every village, every town and every citizen of India
--Digital Media Marketing Services, uncategorized
India sure is on the crest of a wave right now. And what a giant wave it is! What’s more, this wave has only just begun to form and it does promise to revolutionise the very core of our...
Thought leadership means different things to people, or so it seems. In fact a quick survey on this term, even among just a few of your colleagues will give you an idea about how vast (and sometimes mystifying) this...
An SEO ranking is the most sought after position for web designing or content development companies and it remains a cash cow that increases revenue and creates mighty successes out of ordinary businesses. An SEO ranking indicates the standing...
The 6 biggest mistakes in online branding that you can easily avoid
--Digital Media Marketing Services, uncategorized
To really understand the importance about branding, lets begin with an example closer home. Say, you’re using a hand moisturiser ‘A’ since the last few years now and someone switches the bottle one day (leaving you unawares). Would you...
Capture and play those precious memories with Facebook’s Moments app
--Digital Media Marketing Services, Social Media Marketing, uncategorized
Capture and play those precious memories with Facebook’s Moments app Facebook’s Moments app is a life saver for those who had many (read hundreds) of photos that were lying in wait in the camera roll. Now, the many pictures...
Let’s say you want to communicate to your followers about a brand new product upgrade that you have launched. What would you do? Under normal circumstances you’d post it on your Facebook wall, probably do an email campaign or...
10 Things Your Competitors Can Teach You About ecommerce
--Digital Media Marketing Services, Ecommerce Website Development
10 Things Your Competitors Can Teach You About ecommerce There are many features that will distinguish your e-commerce website from that of your competitors and many important elements that will go a long way in making your site the...
Practical SEO tips that are relevant in today’s day and age
--Organic SEO, Seo Services, uncategorized
Practical SEO tips that are relevant in today’s day and age Before we decode the labyrinth that is online ranking/ organic- inorganic/ PPC’s/ CPM/ CPC and what not, lets first begin with the basics and understand what the true...
5 tools everyone in the E-commerce industry should be using
--Digital Media Marketing Services, Ecommerce Website Development
5 tools everyone in the E-commerce industry should be using Yes, it’s a secret no more, Retail or e-commerce is bigger than big.Billions are being pumped in and investors are queuing up like never before. From start-up’s to behemoth...
Big Ideas,Great things and all the stuff that dreams are made of- Sundar Pichai
--Digital Media Marketing Services
Big Ideas, Great things and all the stuff that dreams are made of- Sundar Pichai As the world reads up about Sundar Pichai and his rise to fame,one cannot help but wonder about what it is that makes seemingly...
Is your content marketing strategy doing enough for your business
--Content Marketing, Digital Media Marketing Services, uncategorized
Is your content marketing strategy doing enough for your business? Let’s start this off by making a rough guesstimate about how many searches Google handles. Some analysts suggest that the search engine handles approximately over 88 – 90 billion...
Open Designs salutes the spirit ”Excellence is a continuous process and not an accident” – Dr A.P.J Abdul Kalam With these words you live in our hearts forever. While the world mourns the loss of a great visionary leader,...
Using psychology in online marketing- How brands gain by implementing simple techniques
--Digital Media Marketing Services
Psychological Triggers For Conversion Agreed, the world of online marketing is pretty much uncharted terrain and the more you try to simplify it, well, the more you get caught into the web. However, there are some fundamental techniques that...
Plan an effective and highly successful online marketing campaign
--Digital Media Marketing Services
Behind every successful marketing campaign are a few smart fundamental tactics! How often have you come across the ill-timed advertisement or the inopportune visual bleeping out from the screen? We’re certain more often than not! Just to drive our...
Social Media Monitoring Tools You no longer have salespeople knocking on your door and rousing you from your sleepy stupor in order to extol the virtues of their products. Neither do you have the pretentious counter girl looking down...
Blog segmenting for Lead conversion Let’s say you walk into a library looking for a children’s book. You obviously expect to find neat stacks of books lined right up to the top, with clear demarcations about category and sub...
Utilise Google Analytics effectively in your Digital Marketing campaign
--Digital Media Marketing Services
Glean real time insights about your digital marketing campaign using Google Analytics! Imagine an encyclopaedia armed with complete and precise demographic and psychographic details for say, an entire country. Now picture this in the digital world, the World Wide...
Google Introduces Mobile Search Ads with a ‘Buy Now’ Button
--Digital Media Marketing Services, Ecommerce Website Development, Organic SEO
Google’s New ‘Buy Now’ Button- How Google is pressing all the right buttons, every time! The worlds most powerful search engine, renowned for providing a lightning fast platform for e-tailers of all shapes and sizes, is foraying into the...
Digital marketing v/s Traditional Marketing- Pros, Cons and a View from the Top! Why traditional marketing is making a quiet exit Before we can cut open this thing, let’s first examine the premise of this whole argument. We’ll begin...
Improve your Google Ranking using responsive web design
--Organic SEO, Seo Services, Web Design Services
Improve your Google Ranking using responsive webdesign Responsive web design (RWD), simply put, are techniques adopted during web application creation to enable the reader with an easy reading and navigation experience across multiple devices such as desktop computer monitors...
Why Your Business Needs a Responsive Website design? Picture this, you’re not generating any new business enquiries and have even begun losing customers lately. Gradually but surely, your business begins to lose momentum. You’re flailing at all attempts to...
Why Internet Marketing is Important
--Digital Media Marketing Services, Inbound Marketing, Seo Services
Internet Marketing Strategy: Why is it Important? Businesses these days know how to market their products/ services online. But most of them don’t understand the importance and where to start the Internet marketing. Will you start the business without...
Make a Beginning to grow your Business to the next level through our 360 degree online solutions. Dear Internet users! Why are you here? What drove you to this blog? Are you filled with thoughts on how to strategize...
As we grow as a Company, it has become more and more important to explicitly define the core values from which we develop our culture, our brand and our business strategies. Identify these 10 core values: Deliver WOW through...
“Can we measure the ROI of social media?” the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing. It’s possible that this is because many companies haven’t figured out the right...
better thoughts