How good your website is has a lot to do with the business you generate at the end of the day. Here is why website development is important.

• The first impression of your business is the website. If your website is outdated, the impression of the business left behind is definitely not what you’d want.
• By looking at how well the website is developed, the customers get a fair idea of how they would be treated by the business. If the website is not worked upon well, they tend to believe that the business won’t take efforts in catering to the requirements of the customers as well.
• A well-designed website enables the audience to build trust with the business.
• A poorly designed website has an adverse impact on Search Engine Optimization (SEO).

For anyone who wants to implement digital marketing for their business, Search Engine Optimisation
or SEO as it is commonly known should be the first priority. It is more than the misconception of just
adding keywords to your content.
When done right, SEO can do the following for you.

• Send quality traffic your way.
• Boost the business reputation
• Get results with inexpensive methods
• Increases customer engagement with the site
• Help you understand your customers
• Help you beat the competition
• Continuously evaluate and boost performance of the site

SEO is important regardless of whether your company is old or new, successful or struggling, or
going through a much needed brand makeover. SEO is an organic and agile process and can be
implemented at any stage.

Digital Marketing has become an essential part of today’s business world. It has become so
competitive that traditional marketing methods are no longer as effective as before. Digital
marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged,
helps you understand the market and customers with valuable insights, increases your reputation,
and is generally cost effective.
Most of your online customers are using their mobile phones to access your site. Digital marketing
helps make your business more accessible to mobile users, who make up nearly 60% of the clientele.
It makes the entire customer journey more interactive and memorable, bringing you loyal
customers, who come just for a good user experience. Digital marketing can also be automated,
freeing you from the hassle of keeping track of the campaigns.

Off-page SEO techniques are important because they help to improve a website’s authority and relevance in the eyes of search engines. This can lead to higher search engine rankings, which can in turn lead to more traffic and leads for a website.

Customer reviews and testimonials can help, e-commerce businesses in a number of ways, including:

• Increasing sales. Studies have shown that positive reviews can lead to increased sales. For example, one study found that a 1-star increase in product rating can lead to a 5% increase in sales.
• Building trust. Reviews can help to build trust with potential customers. When potential customers see that other customers have had a positive experience with a product or service, they’re more likely to trust the business and make a purchase.
• Improving customer satisfaction. Reviews can help businesses identify areas where they can improve their products or services. By taking customer feedback into account, businesses can improve the customer experience and increase customer satisfaction.
• Providing social proof. Reviews can provide social proof that your products or services are worth buying. When potential customers see that other people have had positive experiences with your business, they’re more likely to trust you and make a purchase.

SEO is a long-term strategy. You may start seeing improvements in a few months, but significant results often take several months to a year, depending on competition and the effectiveness of your SEO efforts.

By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.

When choosing a web design company, consider their portfolio, experience, customer reviews, and their ability to create mobile-responsive, user-friendly websites. Ensure they also understand SEO best practices.

In order to make it into the list of good websites, there are a couple of things that one needs to take note of.

• A good website doesn’t take much time to load.
• A website that is trustworthy – both in terms of content as well as technicalities is the most sought after.
• The website should be free of bugs.
• Make sure that your website caters to a specific goal/objective.
• For a website to reach out to the maximum, it is important to understand the target audience in-depth, right from what they need to what other websites do they use.
• Making use of the right words, font and style always help.

Web design is crucial as it creates the first impression of your business online.Both the user experience and the search engine rankings of your website may be impacted.

Your website is the first impression that an online customer gets of your business. It is important to
make a positive impact on your clients. The website design has the potential to convert a random
visitor to a customer and boost organic sales. A great web design will keep customers loyal to your
brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your
clients and nurtures your leads. Better the website design, more the engagement with it, bringing in
more traffic. It improves the accessibility of your website to a wider audience. It has a significant
influence on the brand image and it is important that you get professionals to design your website.

Website layout design and composition are essential for creating a website that is visually appealing, easy to use, and search engine friendly. A well-designed website will help you attract more visitors, improve your chances of ranking high in search engine results pages (SERPs), and convert more visitors into customers.

Search engine marketing is very important to all businesses, irrespective of their sizes. It is an effective way to increase your online presence and establish brand awareness in the market. By providing informational content for customers, business owners will be able to generate a huge amount of online leads and generate more sales. However, search engine optimization can also help with generating organic leads so that companies need not have to invest a lot in advertisements and paid promotions. It is a great way to credibility and establishes an emotional connection with the audience which will be extremely difficult with traditional marketing methodologies.

• Layout is the arrangement of elements on a page for functionality.
• Composition is the arrangement of elements on a page for aesthetics.

Together, layout and composition can create a website that is both easy to use and visually appealing.

When searching for a web developer, it is important for you as a client to know the difference
between website design and website development. The difference is quite distinct but a web
developer is capable of doing both if they are skilled enough. Web design is the initial ideation and
planning of a website’s layout, appearance and content. Web development is the actual process of
developing code for creating the site and its subsequent maintenance. Web design is about
creativity, while web development is completely technical. You need to engage the services of web
developers who can help you with both, as they know how to recreate your brand personality on the
website.

E-commerce analytics is a subset of web analytics that focuses specifically on data related to online stores. Web analytics, on the other hand, is a broader term that encompasses all data collected from websites, regardless of whether they are e-commerce websites or not.

Some of the key differences between e-commerce analytics and web analytics include:

• E-commerce analytics focuses on metrics that are specific to e-commerce, such as sales, conversion rates, and average order value.
• Web analytics focuses on a wider range of metrics, including traffic sources, bounce rates, and page views.
• E-commerce analytics data is typically more complex and difficult to interpret than web analytics data.
• E-commerce analytics is more important for businesses that sell products online than for businesses that do not.

Congratulations on your decision to make a website for your business. Follow these steps for the
best way to build a successful website.

1. Choose a web developer. Find a web developer with experience and knowledge of website design.
2. Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
3. Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
4. Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
5. Publish your website: Now that your website is designed and done, you are ready to publish it.

There is no specific best SEO tool, but here is a list of SEO tools that all the experts are using in 2022.

• Ahrefs – SEO keyword tool
• Google Search Console
• SEMRush – Marketing tools for SEO
• KWFinder – SEO keyword tool
• MOZ Pro – Complete SEO software
• Ubersuggest – Keyword Tracking tool
• Answer the Public – Keyword association tool
• Woorank – SEO Ranking Tool
• Majestic – Marketing tool for SEO
• Google Trends – SEO trends checking tool
• SEO Quake – Free SEO audit tool
• Siteliner – SEO analytics tool
• Fat Rank – SEO ranking tool
• Screaming Frog – SEO audit and insights tool
• Serpstat – One stop SEO platform

Although there are tools available in plenty, you will need SEO experts to use them effectively. Get yourself a Digital Marketer that can provide custom solutions to your SEO needs.

SEO marketing is the process of increasing both the quality and quantity of website traffic. All this results in increasing the exposure of the business to the right target audience. SEO is that one marketing tool that holds the potential to pay dividends over time continuously. If you have content that is strong and has every reason to rank at the top, you need not invest in other marketing tools and techniques to increase the visibility of your website. It is because of this that SEO marketing plays a pivotal role in growing your business. Therefore, optimizing your site in a manner that shows up within the top search results is critical.

Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility.
The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.

Google Sandbox is a common term that is used to explain the lower rankings of new websites in the Google search results. The function of Google sandbox is to provide results that are highly relevant to the users. Filtering out new websites and constantly monitoring them helps the search engine to provide relevant results.
Moreover, it is difficult to say how long a website will be inside the sandbox as it primarily depends on the types of keywords it will be competing against. If your website has high-quality and relevant content, then the Google sandbox shouldn’t be a huge problem for you. The ultimate aim should be to optimize the website to stand out from the crowd.

Generally speaking, a good website load time is around 3 seconds. However, the ideal load time will vary depending on the type of website and the target audience. For example, a website that is used for e-commerce may need to load even faster than 3 seconds, as users are more likely to abandon their carts if the website takes too long to load.

Search Engine Marketing is one of the effective ways to grow your business in the digital world. As the competition in the market keeps growing, it has become important for businesses to advertise online to get more traction, and search engine marketing can be the most effective way to promote the products/services. By appearing on the top of search results, businesses will be able to increase the overall traffic on their website and ultimately boost their revenue. Search engine marketing provides opportunities for businesses to reach out to motivated buyers and it can be a powerful way to grow a business.

Search Engine Marketing can be categorized into three types. They are Search Engine Optimization (SEO), Search Engine Advertising (SEA), and paid submission. SEO can help with boosting the rankings of web pages on the search results and gain more visibility on the internet. Search engine advertising is nothing but advertising in the Google search results. The advertisements on Google results appear on the top and bottom of the page and are labeled as ads. Paid submission is nothing but the method of listing the information of a company to paid online directories for increasing the company’s online visibility and SEO ranking.

There are 4 main types of E-Commerce –

• B2B (Business to Business) – Here, a business sells its products or services to another business. In a majority of cases, the business that is at the buying end further sells the products or services to the consumers.
• B2C (Business to consumer) – This is the most common of all the types wherein a business sells its products or services directly to the consumer.
• C2B (Consumer to Business) – This is where consumers sell products or services to the companies.
• C2C (Consumer to Consumer) – This is where consumers exchange goods and services among themselves and make money by charging transaction or listing fees.

Website design has come a long way from the basic blue and white theme with black text to
colourful, interactive spaces that have become even primary source of income for businesses. Here
are the latest trends in web design that will keep you on top of the industry.
Parallax Animation: The foreground is designed to move faster than the background creating a 3D
visual effect.
Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow
to lift them off the screen.
Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable
experience.
Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer
experience.
Scrolling transformations: The elements on the screen are designed to move and transform with
scrolling creating a video like effect.

SEO is one of the most effective and inexpensive ways to boost traffic to your site. It can open the
gateway to new customer pools, even on a global scale. The top SEO trends of 2021 are,

• Core web vitals : Loading, Interactivity and Visual Stability
• Google’s BERT: Using Machine learning and natural language processing for intent matching.
• Keyword research: To identify high ranking keywords.
• Original content: Value adding content that attracts traffic organically.
• Voice search: Voice activated searches that include colloquialisms in global languages.
• Artificial intelligence: Using AI to personalise the customer journey.
• Video marketing: For visitors to better relate to the brand with audio visual stimulation.
• Featured snippets: Elevate reputation of the business with features snippets on Google.
• Influencer SEO: Partner with social media influencers to get their following as customers.
• EAT & Branded SEO: Build expertise, authority and trust by building brand awareness.

By now a lot of businesses have realised the importance of good web design. However there are
some important principles that need to be followed to ensure that your website turns out perfect.

• Ensure the website loads fast, as this reduces website abandonment.
• Show your intent on every page so customers landing on any page are aware of what your
  business does.
• Keep it simple so you don’t distract visitors from their purpose, with too many elements.
• Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
• Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back
  up each time they want to refer something.
• Use simple, attractive and value adding content that can convince visitors into becoming
  customers.
• The site must be mobile friendly for customers to access it on the go.

• • Personalization: E-commerce businesses will use AI and machine learning to personalize the shopping experience for each individual customer. This will include things like recommending products that the customer is likely to be interested in, providing targeted discounts, and sending personalized marketing messages.
  • Augmented reality (AR) and virtual reality (VR): AR and VR will be used to create more immersive and engaging shopping experiences. For example, customers will be able to try on clothes virtually or see how furniture would look in their home before they make a purchase.
  • Voice search: Voice search will become more popular, as customers become more comfortable using their voice to interact with their devices. E-commerce businesses will need to optimize their websites for voice search in order to make it easy for customers to find the products they’re looking for.
  • Real-time analytics: E-commerce businesses will use real-time analytics to track customer behavior and make changes to their website or marketing campaigns in real-time. This will help them to improve the customer experience and increase sales.

Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates.
Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages.
Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions.
A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions.
An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.

There are many benefits to using an e-commerce analytics platform, including:

• Ease of use: E-commerce analytics platforms are designed to be easy to use, even for businesses that do not have a lot of experience with data analysis.
• Powerful features: E-commerce analytics platforms offer a wide range of features that can help businesses track their performance and make informed decisions.
• Scalability: E-commerce analytics platforms can be scaled to meet the needs of businesses of all sizes.
• Cost-effectiveness: E-commerce analytics platforms are typically more cost-effective than hiring a data analyst to collect and analyze data manually.

1. Better user experience: Responsive websites work well on all devices, so users can have a consistent experience no matter how they’re accessing your site.
2. Improved SEO: Responsive websites are easier for search engines to crawl and index, which can help improve your website’s search engine ranking.
3. Reduced costs: Responsive websites are typically less expensive to develop and maintain than separate mobile and desktop websites.
4. Increased mobile traffic: More and more people are using their mobile devices to access the internet, so a responsive website will help you reach a wider audience.
5. Improved conversion rates: Responsive websites can help you increase your conversion rates by providing a better user experience and making it easier for users to find what they’re looking for.
6. Enhanced branding: A consistent design across all devices can help you create a stronger brand identity.

There are a number of benefits to improving your website’s load time. These benefits include:

• Improved user experience: A faster-loading website will provide a better user experience for your visitors. Lower bounce rates and increased conversion rates may result from this.
• Improved SEO: According to Google, their algorithm takes page speed into account when determining rankings. Accordingly, websites that load more quickly has a higher chance of appearing higher in search engine results pages (SERPs).

Increased traffic: A faster-loading website can attract more visitors. This is because users are more likely to visit a website that loads quickly.

It has come to a point that a business is only considered successful if they have a strong online
presence. This is evidently done by creating a dedicated website to the brand. The benefits of
owning a website for your business are,

• A credible repository of information on your business
• 24 x 7 customer access to your business
• Boosts interaction with the brand
• It helps expand your market reach
• It improve brand awareness to a global scale
• Provides you with valuable consumer insights
• Helps you beat other competitors with online presence
• Access to all digital modes of advertising
• Makes information exchange easier

The following are some of the most frequent causes of sluggish webpage loading:

• Larger photos: One of the most frequent reasons why websites load is slowly being graphed. This is because images can be large in file size, which can take a long time to download.
• Complex code: Complex code can also slow down a website. This is because the browser has to spend more time parsing and executing the code.
• Too many plugins: Too many plugins can also slow down a website. This is because each plugin adds additional code that the browser has to load and execute.

There are a number of common mistakes that businesses make with e-commerce analytics, including:

• Not tracking the right metrics: Businesses often track metrics that are not relevant to their goals. It’s important to choose metrics that will give you the most valuable insights into your customers and your business.
• Not analyzing the data: Even if you’re tracking the right metrics, it’s important to analyze the data and identify trends and patterns. This information can help you make informed decisions about your business.
• Not making changes based on the data: Once you’ve identified areas where you can improve, you need to make changes to your website, marketing campaigns, and products based on the data. Otherwise, you’re just wasting your time and money.
• Not using an e-commerce analytics platform: E-commerce analytics platforms can make it easier to track, analyze, and act on data. If you’re not using an e-commerce analytics platform, you’re making things more difficult for yourself.

• Link building: Get high-quality backlinks from other websites to your own.
• Social media: Engage with your audience on social media and share your content.
• Guest posts: Write guest posts on other websites in your industry.
• Content marketing: Create high-quality content that people will want to share.
• Local SEO: Optimize your website for local search results.

These are just a few of the many off-page SEO techniques that can help you improve your website’s ranking in search engines.

Customer reviews and testimonials are feedback from customers about their experience with a product or service. They can be written on a company’s website, social media pages, or third-party review sites.

Breadcrumbs are nothing but a secondary navigation system that can be used to learn about the user’s location on a particular website. Visitors can get a better idea about the webpage if they have an overview of the hierarchy on the website. They serve as an effective visual aid that represents the location of a user within the website. It is not a complex mechanism on websites and will up only a line on your website.
One of the main advantages of breadcrumbs is that they do not have any negative impact on your website in terms of content overload. If you have a large number of web pages piled up on your site, you must incorporate breadcrumbs into your site.

Accelerated Mobile Pages is an open-source project that is designed to optimize faster mobile pages. To break it down into simpler terms, it is making a page loading faster that is already optimized to be mobile-friendly. You have to use a streamlined version of CSS if you are opting for accelerated mobile pages. The website must be validated properly on a regular basis to ensure that they work properly.

If you are looking to offer a better user experience, incorporate custom fonts into it and declare the proper height & weight of the page to avoid quirky-loading images. Accelerated mobile pages can significantly reduce the overall bounce rate on your website and improve conversion rates for your business.

You can do basic SEO yourself, but hiring a professional SEO agency is recommended for the best results. SEO experts have in-depth knowledge and tools to optimize your website effectively and keep up with search engine algorithm changes.

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

• The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
• Digital marketing is an excellent way of building brand awareness among people.
• All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole.
Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

When a customer leaves a negative review, it’s important to respond in a professional and courteous manner. Here are some tips for responding to negative reviews:

• Start by thanking the customer for their feedback.
• Apologize for any inconvenience or dissatisfaction they may have experienced.
• Explain the steps you’re taking to address the issue.
• Offer to help the customer resolve the issue.
• Be honest and transparent about the situation.
• Don’t get defensive or argumentative.
• Focus on resolving the issue and providing excellent customer service.

To get started, a typical website will take 14 weeks from minimum from inception to the delivery stage. It could take much longer depending on your requirements. Discuss with your website development team to get an idea about the delivery date. Actively research the market and the best service provider to get it done professionally.
Website development is one of the crucial aspects of your business on which you shouldn’t compromise. Ensure that you get regular updates from your development team to make sure everything is executed as per the schedule. There are chances that conflicts might arise which may compromise the overall development process, you should be prepared to tackle the situation and get things done in a smooth manner.

SEO, or search engine optimization, helps your website rank higher in search results. This increased visibility drives organic traffic, improves online presence, and can lead to more potential customers finding your site.

Search engine marketing is nothing but using strategies to increase visibility in the search engine results. On every Google search, the top and bottom two results are allocated for paid search results. Companies will pay the search engine for their pages to appear on the top of search results. It can be an easy way to increase the overall traffic on a website and boost their revenue. However, one cannot easily get featured in advertisements and get clicked by every user. They should select target keywords properly so that the advertisement will not be visible to customers who don’t require a particular service.

To guest blog effectively, you need to find websites that are relevant to your niche and have a good reputation. You should also make sure that the website’s audience is interested in the topic you are writing about.

When you write your guest blog post, make sure it is high-quality and informative. Additionally, your author profile ought to have a backlink to your website.

Influencer outreach is all about building relationships. When you reach out to influencers, make sure you know their audience, their interests, and their content style. Be personal in your outreach, and offer something of value to the influencer, such as a free product, a discount code, or a shout-out on your social media channels.

Here are some additional tips for effective influencer outreach:

• Start by identifying influencers who are relevant to your brand and have a large following of your target audience.
• Research the influencers to make sure they are a good fit for your brand and that they have a positive reputation.
• Personalize your outreach emails and make sure they are well-written and error-free.
• Be clear about what you are asking the influencer to do and what you are offering in return.
• Be patient and persistent. It may take some time to get a response from an influencer.
• Follow up with influencers after you have sent your initial email.

Build backlinks by creating great content, guest blogging, and participating in online communities.

Here are some more details on each of these strategies:

• Create great content: This is the foundation of any successful link-building strategy. If you create content that is informative, useful, and well-written, other websites will naturally want to link to it.
• Guest blog: Guest blogging is a great way to get backlinks from high-quality websites in your niche. When you guest blog, be sure to include a link back to your own website in your author bio.
• Participate in online communities: Online communities are a great place to connect with people who are interested in your topic. When you participate in these communities, be sure to share your own content and link back to your website whenever possible.

Customer reviews and testimonials can be a valuable source of information for improving your business. Here are some ways you can use them:

• Identify areas where you can improve your products or services.
• Get feedback on your customer service.
• Learn what your customers are looking for.
• Use positive reviews to attract new customers.
• Use negative reviews to improve your customer experience.
• Keep track of your progress over time.

There are several ways to increase and divert traffic to your website. Listed are a few that you might
be interested in.

• Invest in some paid advertising that will guarantee you results.
• Open Social Media accounts and post attractive content regularly.
• Use attractive titles that make browsers want to open the link.
• Review and up your on page SEO game.
• Target long tail keywords with colloquialisms for each customer location.
• Indulge in some guest blogging that will build external links
• Strengthen internal linking to subtly encourage more customer interaction.
• Make your site responsive to be accessible on all devices.
• Improve site loading speed to reduce abandonments.
• If you are an E-Commerce site, post clear and attractive product images.

There are a number of things that you can do to improve your website’s load time. Some of these tips include:

• Optimize your images: You can optimize your images by reducing their file size and using the correct image format.
• Minify your code: Minifying your code removes unnecessary whitespace and comments, which can help to improve your website’s load time.
• Use a content delivery network (CDN): A CDN is a network of servers that deliver your website’s content from the closest server to the user. This can aid in reducing the time it takes for users from around the world to load your website.

Use a caching plugin: A caching plugin can help to improve your website’s load time by storing static content, such as images and CSS files, on the user’s computer. This means that the browser doesn’t have to download the content from the server every time the user visits the website.

If you’re just getting started with e-commerce analytics, here are a few steps you can take:

1. Choose an e-commerce analytics platform that is right for your business.
2. Set up your tracking code on your website.
3. Start tracking metrics that are important to your business.
4. Analyze the data and identify areas where you can improve.
5. Make changes to your website, marketing campaigns, and products based on the data.

It’s important to note that e-commerce analytics is an ongoing process. You’ll need to track your data regularly and make changes as needed to ensure that you’re getting the most out of your e-commerce analytics efforts.

There are a number of things you can do to encourage customer reviews and testimonials on your e-commerce website, including:

• Make it easy for customers to leave reviews. The easier it is for customers to leave a review, the more likely they are to do so. Make sure that your website has a clear and concise review process.
• Ask for reviews. Don’t be afraid to ask your customers to leave reviews. You can do this in an email, on your website, or on social media.
• Offer incentives for reviews. You can offer incentives for customers to leave reviews, such as discounts, free products, or gift cards.
• Respond to reviews. When customers take the time to leave a review, it’s important to respond. This shows that you value their feedback and that you’re committed to providing a great customer experience.
• Promote reviews. Share positive reviews on your website, social media, and email marketing campaigns. This will help to attract new customers and build trust with existing customers.

Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.

The primary difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that SEO is focused on optimizing a website to increase the traffic from organic results. Whereas, SEM is based on getting traffic from both organic and paid searches. SEO is a long shot as it demands continuous optimization to rank in the top results. On-page SEO is a crucial part of it as it involves optimizing a website with keywords that are being used by potential customers. Whereas, the concept of SEM is relatively simple. If someone searches for a keyword, your website will show up and you need to bid alongside others to get the spot.