Play the color psychology in the right way.
Personal experiences apart, there are universal facts on the effects of colours in our life. Picking up the right color for your website is indeed challenging if uniqueness is what you expect. There’s a plethora of colour combinationos that has stood to be landmarks for a company’s site. Recent research results show that color has been the cause for snap decisions to purchase a product. Ofcourse we may have to consider the individual differences of color based on various spiritual aspects. Research states that women are attracted to soft colours and men the opposite to it. So any gender targetted website could follow this rule for your site.
Lets take a color tour
Be careful when it comes to drafting a unique colour combination for your website. Black and yellow may be a contrasting colour but may not suit a website. Ensure the readability doesn’t get affected due to the background color. Sometimes, deviations can occur while an attractive color absorbs all the attention causing the main content to be vanished.
Also, the product color has to coordinate with the background of your site. Lets take a case where both your product and the site has a similar color range, then the crux of your product may be left unnoticed. This is especially to the websites holding textile business.
Lets dive into what each color’s universal impact is like.
Positives: Pure, clean, hygiene, sophistication, efficiency, simple and elegant,.
Negatives: Cold, unfriendly, sterile, barrier.
Well , if it’s Christmas time, and you give a snowy background, then the negative point stated turns out to be a positive one enhancing the site with the seasonal color.
Positive: Sophistication, security, emotional safety, efficiency, substance, glamourous.
Negative: Oppression, cold, menace, evil.
Believe it or not, black and white makes the best combo ever. Any other contrasting color pairing with balck may not be as suucessful as the trivial duo combo. Although black and white has been the apple’s eye of many and very commonly noticed website color, the craze has never been faded.
Positive: Optimistic, confidence booster, extraversion, creative, calm.
Negative: Irrationality, emotional fragility, anxiety, depression.
Yellow can go well with many colors and has shown fairly positive results on screen. For this particular colour, it’s about what tint of yellow is chosen. The denser yellow would be favourable instead of the bright one. Based on the business, the pair for yellow may be chosen.
The color red fastens the heartbeat and causes faster breathing. It possesses an intensive character that is harsh and powerful very commonly known for aggressive nature. Pertaining to business, red is famously known to be the “call to action” color. Sites focussing on donation, most preferably have red as their primary base.
So when you opt a color, you aren’t just making your website appealing but in the background your’e definitely contributing to much more than just beauty enhancements. One major indirect contribution would be stamping the memorarble color code for your business to the visitors.
Let’s continue back on exploring the various effects of colors on a website.
This one is popularly used for sites focussing on ecological conservation or any nature based sites. They are the easiest color for the eyes to process and mostly aids in relaxation.
Websites like animal planet or any ayurvedic site would probably have green as their dominant color.
This one is stylish, more associated to technology inclining to precisions. High end technology tycoons have gray/silver as their predominant color in their site.
Since it’s all about competence when it comes to technonlogy, this color naturally has the competent vibe and chosen to be in the site’s majority color scheme.
The trust building color. When a company promotes themselves more about trust, they tend to use this color. It’s a cool color throughout its range and mostly preferred by both men and women.
Well that we have discussed quite a lot about colors and their adverse effects on web design, you must have started your sketch on the color scheme for your site. Divide the choices into three say dominant, ascent and the background color. This would be easy on making decisions. If you’re still sumbling on the decision, then be patient enough to understand your business extent.