eCommerce is dominating the retail world now. No one would have expected to see longtime brick-and-mortar stores going bankrupt or shutting down. The digital world has become an exciting world for people as several business owners have started to step inside the market.
But it is not easy to make it big in the online sector as the competition is too high. You will need top-notch eCommerce website design services from people who have mastered their craft. There are certain trade secrets that will push your brand to the top of Google search results.
Here are the five most important factors that determine the success of an eCommerce business.
Avail SEO services
Almost every user will get the information they require on the first page of Google search results. As they seldom visit the second page or further, business owners are competing with each other to position themselves on the first page.
Here is where you need professional eCommerce SEO services as they will boost the overall traffic to your website to increase sales. As Google keeps updating its ranking algorithm constantly, you must keep a close eye on it.
Establishing a brand
A premium brand will put customers on a whole new level. People will personally recommend the products they love to their kith and kin, and in the long run, they will be the marketers whom you never paid.
Word of mouth marketing still has a huge scope in the market and you need to ensure that they aren’t disappointed with your services. Reaching the status of a premium brand should be your goal and you must work consistently for it.
Differentiating your customers must be your USP and you must ensure that you get personalized services. If a brand does not upgrade itself regularly, it will not be able to sustain itself in the long run.
Emphasize the user experience
The design of your site plays a crucial role in determining the bounce rate of your website. If the website is too cluttered, it will inevitably increase the bounce rate no matter how good your SEO strategies are.
Although what seems obvious for one person, doesn’t have to be the same for the other person, you must find the clear midpoint and embed interactive content into the webpage. Interactive Discuss with your eCommerce development company to integrate interactive content such as:
Being transparent in your business operations
One of the easiest ways to build a loyal customer base is to build trust with them. Being transparent in your business process will connect them on a personal level with your brand. Ensure that your visitors can easily access the contact information to get in touch with your team 24/7.
You should also take steps to ensure that there are no hidden costs in your billing procedures. Don’t forget to mention various prospects of the product information precisely.
But there is a problem with this. You cannot ensure that your team stays online 24/7, especially during holidays. Here is where AI chatbots come in.
They can guide your visitors, help with FAQs, connect with a customer care executive, and even help place orders. These tools ensure that your business functions round the clock without interruptions. Agencies that provide premium eCommerce website design services can seamlessly incorporate them on your site.
Utilizing social media platforms
Social media platforms are a great source to boost the overall engagement on your eCommerce site. Ensure that your social media posts are tailored to the audience and convey useful information about your products.
You can keep your followers updated with the launch of new products on your platform and also create interest in it beforehand. Devising pre-marketing strategies is an easy way to gain brand awareness.
It would be better if you hire social media experts from the agency that you chose to avail eCommerce website design services as both of them should travel in a parallel path.
With the recent updates on social media platforms, it is easy to approach users. You can also make good use of online tools that provide reliable information on customers which can help with funneling your marketing strategies based on the individual.
As the days of brick-and-mortar stores are moving towards an inevitable extinction, the digital landscape is the next big thing that brands can rely upon.
As tons of business owners are rushing to the digital landscape, chances are high that your brand can easily get lost in the crowd. However, you can get lucky by onboarding a talented team that provides eCommerce website design services.
There are 4 main types of E-Commerce –
- B2B (Business to Business) – Here, a business sells its products or services to another business. In a majority of cases, the business that is at the buying end further sells the products or services to the consumers.
- B2C (Business to consumer) – This is the most common of all the types wherein a business sells its products or services directly to the consumer.
- C2B (Consumer to Business) – This is where consumers sell products or services to the companies.
- C2C (Consumer to Consumer) – This is where consumers exchange goods and services among themselves and make money by charging transaction or listing fees.
By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.
It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,
- A credible repository of information on your business
- 24 x 7 customer access to your business
- Boosts interaction with the brand
- It helps expand your market reach
- It improve brand awareness to a global scale
- Provides you with valuable consumer insights
- Helps you beat other competitors with online presence
- Access to all digital modes of advertising
- Makes information exchange easier
When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.