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With the entire planet coming to a standstill as a result of the pandemic, most professionals including web designers are sitting at home with nothing to do. As a result wiling away the time involves bringing on Netflix, long hours on social media, or catching up with acquaintances, friends, and family via Skype and Zoom. This time in seclusion is a great opportunity for web designers who have normally been burned from the stress of undertaking daily repetitive tasks for work, to venture out and try new things. Trying out a design strategy that you never had the time to actually try out and work on is a good way to start.
A Good Starting Point
Browsing through the web and singling out intuitive web designs that you find impressing, and then spending some time going through each of these websites in detail, thinking about the aspects that make them unique and appealing is another chore to undertake during this time. By the end of this task, you should have a comprehensive list of data that should give you a fair idea of where intuitive web designing is heading and how you would like to proceed with your own original ideas and design philosophy.
A Good Time For Web Designers To Reinvent Themselves
The key to staying relevant and in demand, for web designers, is by constantly offering new ideas and design philosophies. A web designer with nothing new to offer is not sought after in the job market. What employers look for is someone who has constantly proven to be a wildcard, in terms of being able to reinvent themselves and constantly having more to offer each time a new challenge or project pops up.
To do this, a web designer has to challenge themselves incessantly and go out of their comfort zones. Pushing the boundaries of what they think they are capable of is the best way for a web designer to try and reinvent himself/herself. Perhaps the biggest feat in this pursuit of reinventing oneself will be to conquer fear. The fear of not succeeding is the biggest hindrance when it comes to successfully achieving this. Web designers are often afraid they will end up wasting a whole of time working on something that turned out to be worthless or not in good taste. This is however far from the fact of the matter, which is that the lessons that one learns from undertaking a venture are absolutely invaluable. Even if you don’t find out a new design strategy or philosophy that you absolutely think is worth pursuing, you will find out something that for sure doesn’t work and isn’t worth your time.
Putting The Increase In Demand For Web Designers Into Context
The COVID-19 situation has proved that those businesses that have an online presence tend to stand a better chance of surviving and sustaining operations, than those that don’t, in a time of crisis, such as what we’re currently in right now. The impetus therefore for most businesses who lack such a presence, has been to start working on establishing such as presence as soon as they can in order to get back to business.
With so many businesses, therefore, looking to go online, the demand for web designers has gone through the roof. Those web designers however who exhibit the most potential in terms of creativity and ingenuity in design are the most likely to gain from this situation and secure the best offers. To do this, web designers will have to prove their creativity and their ability to think out of the box. This can be easily done by venturing out and trying new things.
Taking on a sample project and building a website for a business that doesn’t exist, by carefully considering the sort of customers the business is likely to attract, the sort of brand image that is more likely to attract customers, and the sort of features that visitors to the website will find most appealing and be inclined to make a purchase should help in coming up a unique design philosophy. Completing this project and incorporating it into your work portfolio will not only prove your ingenuity in design but will also exhibit to potential employers, that you are someone who is constantly working on bettering yourself and being the best at what you do.
Exhibiting creativity is the name of the game when it comes to being a successful web designer. If you are a web designer who has been in a rut as far as your creativity in design is concerned, then the situation that has arisen as a result of the COVID-19 pandemic, where almost everyone on the planet is at home, is the perfect time to explore your creativity and let it flow!
Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.
Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.
Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.
Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.
- Choose a web developer. Find a web developer with experience and knowledge of website design.
- Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
- Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
- Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
- Publish your website: Now that your website is designed and done, you are ready to publish it.
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.