Why Your Business Needs a Responsive Website design?
Picture this, you’re not generating any new business enquiries and have even begun losing customers lately. Gradually but surely, your business begins to lose momentum. You’re flailing at all attempts to make your brand visible and your website seems to be perpetually lost in the sea of web pages. Usually, if a website isn’t functioning, users get discouraged and leave the site. People leaving your website ultimately means no new customers. Given this kind of a scenario, what should a business owner do?
Not generating enough enquiries, losing customers and lagging behind in online searches are indications that you’ve probably still not cut the chord with the website you made aeons ago and it is slowly approaching a downhill road.
The world of technology is changing at a break neck speed and millions of businesses and individuals are now posed with the question—Is your website future ready?
A RWD stands for Responsive web design and it is the future of website designing – believing otherwise would be a colossal mistake.
Blink and you’ll miss it
A responsive website offers the finest user experience irrespective of screen size. Big screen, small screen, mobile or tablet screen, desktop or palmtop screen—a responsive website is adaptable to all kinds of screens.
RWD is different from creating a mobile version of a website; in fact it is a far more intuitive method of creating sites as it shows the user the exact same website whether a user is viewing on a mobile or on a laptop. The native method involves detecting their device first and later redirecting them to a different optimised website.
The importance of a responsive website can be gauged from Google’s website design guidelines which state that a RWD is preferable, because it avoids multiple websites with duplicate content and saves resources.
So, when you begin to realise that you’re not attracting any new customers and are somewhere at the bottom of the food chain, the first thing to do is approach a reputed agency that has the capabilities of revamping your website to make it into a responsive website. Chances are you will begin to see a difference in no time.
How RWD works
RWD is basically a method of creating websites that reproduces the same viewing across devices. Sites are built in such a way that there is absolute ease in viewing, reading and navigating. The compatibility of the website runs across all gadgets and there is no need for resizing, panning or scrolling. Think of it as an agile design in which a responsive website will automatically adapt the layout to the viewing environment by using fluid, proportion-based grids, flexible images and Cascading style sheets.
A responsive website is one that is designed to create the best experience for mobile users as well; considering that the mobile is king in Internet surfing, browsing social media, checking emails, banking and online shopping.
How RWD works in relation to mobile
On a mobile phone the screen size is not as large as a desktop, so its very important to minimize the frills and make way for essential content, such as quick information about your business, pricing, product range, discounts (if any) and contact details.
A RWD is built to increase your business or conversion rates and reach out to mobile users across the world. If the website is not compatible on the mobile or tablet, users will not convert and you end up losing precious business.
How important is it to consider the mobile while making a website?
Mobile Internet usage is expected to overtake desktop usage. Research suggests that found 69% of tablet users have shopped on their device within the last 30 days. More than 20 percent of Google searches are performed on a gadget of some sort. 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets. Out of the 4 billion mobile phones in the world, 1.08 billion are smartphones and the numbers are growing every single day. Users are increasingly using their mobiles to explore and purchase online.
So, if you want to stay ahead of the pack, it makes sense that your website is a mobile-friendly site.
Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.
Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.
Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.
- Choose a web developer. Find a web developer with experience and knowledge of website design.
- Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
- Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
- Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
- Publish your website: Now that your website is designed and done, you are ready to publish it.
When searching for a web developer, it is important for you as a client to know the difference between website design and website development. The difference is quite distinct but a web developer is capable of doing both if they are skilled enough. Web design is the initial ideation and planning of a website’s layout, appearance and content. Web development is the actual process of developing code for creating the site and its subsequent maintenance. Web design is about creativity, while web development is completely technical. You need to engage the services of web developers who can help you with both, as they know how to recreate your brand personality on the website.