Conversion Rate in E-Commerce is the percentage of website visitors who actually become customers. E-Commerce Website Design services play a crucial role in subtly boosting conversion rates, through periodic website audits.

Here are some tips to professionally increase the conversion rates of your E-Commerce business.

Increase Website loading speed:

Google’s Marketing Platform states that every delay of 1 second leads to a 7% loss in conversions. Boost website loading speed by,

  • Revised Hosting plans
  • Investing in CDNs
  • Compressing Images
  • Removing broken links
  • Removing error pages

Design responsive websites:

Nearly 53% of the customers in the first quarter of 2020 alone, used mobile browsers. Users abandon sites that are difficult to navigate on their phones. Enable them to shop on the go, earning more customer conversions.

Improve Site navigation:

E-Commerce Website Design services have to account for the fact that almost 30% of shoppers use the site’s Search Option. Visitors who find what they were looking for easily, become customers. Improve Site navigation by,

  • Reducing redirects
  • Optimising internal links
  • User vocabulary matched categories
  • Navigation bar accessible at all times

SEO rich content:

Have product-specific content that is descriptive. In addition to product descriptions, snippets, and blogs about your products, educates, and engages the customers. These are SEO rich segments that can attract a lot of traffic with the right keywords.

Evoke conversions through Visuals:

Use high-quality images that leave no doubt in the customer’s mind about how the product is. Show the product in,

  • Plain background
  • Actual setting to scale
  • All perspectives

Transparent Shipping information:

Shipping and other sundry charges that materialise only at the checkout can damage your reputation. Always mark the Shipping or Packing charges clearly along with the product. Include the feature to calculate the exact amount of shipping for different locations. If fragile products need special packaging, mention that in the product listing itself.

Clearly visible return and refund policies:

A major concern among online shoppers is whether products can be returned or replaced if they don’t meet expectations or are damaged. The waiting period until the refund could make or break the Seller-Buyer relationship. Clearly specify whether a product is eligible for return and replacement. Provide FAQs that clarify the return and refund process, and time period.

Link to popular Social Media:

E-Commerce shoppers are dominated by Millennials and Gen Z, who are extremely vocal on social media. They prefer trying brands that pop-up on their social media feeds. Make use of your E-Commerce website design services to link your site to all the popular social media. Encourage User-generated content like reviews, likes, and shares that solidify the trustworthiness of the brand.

Trust certificates and Testimonials:

About 92% of all E-Commerce shoppers look up online reviews and personal recommendations before choosing a site. When trying out a new E-Commerce site, the customer has to first trust the brand to spend money on them. Place third party authorisations, security seals, and existing customer testimonials to assure the customer that you are a secure business.

Multiple Checkout options:

Sometimes E-Commerce sites force us to register an account with them or provide credit card information whether we are actually making a purchase off them or not. Over 22% of Shoppers abandoned E-Commerce sites with these impositions. Leave it up to the customer to choose if they want to sign up or just use the guest account.

Variety in Payment options:

There are so many e-Wallets that are at the disposal of customers. E-Commerce Website Design services have to make the website robust enough to cater to a variety of payment options like credit cards, debit cards, net banking, cash on delivery, and a series of secure e-Wallets to choose from. This broadens your customer spectrum, resulting in higher conversions.

Invest in Drip Marketing:

Give the customers an incentive to actually go through with purchasing abandoned items, using Drip Marketing Techniques. Send them reminder emails with limited validity offers, urging the shopper to make the purchase within the stipulated time. Personalised suggestions and discounts sent via periodic emails are sure-fire conversion boosters.

E-Commerce Website design in India is all about creating the most trustworthy and professional websites. Implement the given tips on your existing site or use them to create a brand new site with Open Designs, the Best E-commerce Development Company in India.

FAQ

What is ROI?

Return on Investment is a measurement that is used to evaluate the efficiency or profitability of your investment. To put it in simpler words, it is used to directly measure the amount of return on a particular investment. It is one of the most popular metrics used by businesses worldwide to measure the performance of an investment. More people prefer Return on Investment as a reliable metric because of its simplicity and versatility. The calculation will not be complicated and it can also be an efficient rudimentary gauge of an investment’s profitability. It can be used to calculate returns from other investments, thereby allowing on to measure all types of investments involved in business and transactions involved in it.

Is Digital marketing the future?

Digital marketing is one of the ways in which you can boost the business sales like never before. Having said that, considering how reliant everyone has become on digital marketing, it is all set to rule the future. Here is why –

  • The extent to which people these days are using the internet throws light on how increased internet usage would be in the days to come.
  • Digital marketing is an excellent way of building brand awareness among people.
  • All the digital marketing strategies put forth by the companies can be monitored as well. The expectation vs. reality picture becomes way clearer now. This further helps in opening up doors for improvement, if any.

Is digital branding the same as digital marketing?

No. Digital Marketing and Digital Branding are different from each other. Digital Marketing focusses on promoting a particular product or service, highlighting its benefits and how useful it would be to the consumers. Digital branding on the other hand is much more subtle and highlights the personality of the company or brand as a whole. Products and services will come and go. Digital marketing strategies will change to suit the seasonal needs or are tailor made for the product in question. However Digital branding is like a long tern digital marketing strategy to bolster the reputation of the company. It communicates what are the core values of the company and what they do to upkeep those values to give the best customer experience.

What would be the E-Commerce future in India?

By the end of 2021 there will be over 600 million internet users in India. On account of the users, the E-Commerce sector is expected to hit a whopping 200 billion USD by 2026. There are several E-Commerce trends that are making their way online, including smart devices that use voice activated commands to do your shopping on. There has been increased personalization in ads and promotions that has significantly boosted conversions. Much of online marketing will soon be automated, freeing precious human resource from mundane marketing tasks. There is widespread use of AI and VR to enhance customer experience. In 10 years, India’s E-Commerce industry is expected to become the second largest E-Commerce market in the world.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

What are the benefits of having a website to your business?

It has come to a point that a business is only considered successful if they have a strong online presence. This is evidently done by creating a dedicated website to the brand. The benefits of owning a website for your business are,

  • A credible repository of information on your business
  • 24 x 7 customer access to your business
  • Boosts interaction with the brand
  • It helps expand your market reach
  • It improve brand awareness to a global scale
  • Provides you with valuable consumer insights
  • Helps you beat other competitors with online presence
  • Access to all digital modes of advertising
  • Makes information exchange easier

Why Digital marketing is important for marketing?

Digital Marketing has become an essential part of today’s business world. It has become so competitive that traditional marketing methods are no longer as effective as before. Digital marketing can improve your conversion rate, boost traffic to the site, keep your customers engaged, helps you understand the market and customers with valuable insights, increases your reputation, and is generally cost effective. Most of your online customers are using their mobile phones to access your site. Digital marketing helps make your business more accessible to mobile users, who make up nearly 60% of the clientele. It makes the entire customer journey more interactive and memorable, bringing you loyal customers, who come just for a good user experience. Digital marketing can also be automated, freeing you from the hassle of keeping track of the campaigns.

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