Designing a great landing page is all about giving the audience exactly what they want. Web Design and Development Companies indulge in a lot of research in designing landing pages. Let us look at what makes up the perfect landing page below. 

Organised Design:

A clean and organised landing page, creates a great first impression. The visitor must understand the intent of the landing page in a single glance. This clarity leads to faster and higher number of conversions. 

The Call to Action buttons and images must be in high contrast to the rest of the page. Try out different colours, text placements, and sizes to figure out the best combination to suit your purpose. 

Opt for minimalism:

Do not overwhelm your visitors with too much text and graphics on the landing page. Keeping things to the most optimum minimum is the best way to go, as it provides instant clarity to the visitors. Only the most essential information is conveyed, without distracting them from the Call to Actions. 

Web design and development companies place text and graphics such that key information is conveyed above the fold. It is human nature to scroll down anyway. Use space below the fold to provide all supplementary information. 

Example: A landing page offering discounts on furniture should have the discounted rates in bold, along with Buy now buttons above the fold. Product specifications are given below the fold.

Effective use of the header:

The header of the page is where the main event or offer has to be displayed in bold. The subheadings and other text are only to emphasise the value of the offer. This kind of display speeds up the decision making phase of the customer journey, landing you more conversions, than with conventional landing pages. 

Endorsements and Security Seals:

Having endorsements and security seals above the fold, ensure that the landing page looks reliable. Visitors especially those who have not engaged with your site before may feel apprehensive about making a purchase. The presence of third party and user recommendations and testimonials is reassuring and convinces them to become a customer. Similarly, Trust Badges are Logos of partnered brands that engage in business with your products. Web Design and development companies try to place Trust badges of brands that customers are familiar with, to encourage conversions. 

Make the landing page interactive:

User-generated content is nothing but the feedback and other social media endorsements made by existing customers. In addition to the few high profile testimonials on the landing page, engage with the audience with interactive plugins. 

Have interactive buttons such as Like and Share, the use of which displays the numbers as a count below. The landing page is also a great place to have optional surveys and games to boost time spent on the page. 

Remove Navigation from Landing Page:

Web Design and Development companies stress on avoiding navigation panels in landing pages. The landing page must be a standalone page, whose only external links are in its CTA’s. Navigation to any other part of your website can easily make visitors wander to other pages, losing the purpose of the landing page. This forced time spent on the landing page enhances the conversion rates. 

Collect only essential information:

If the landing page has a form to collect user data, keep it to the point, and ask only for essential data. With each additional entry, the user loses some more interest. Stick to the basic filters that you need for lead data generation. Another useful tip while generating a form is to reduce the white space between the entries. This makes the form appear shorter and easy to fill. 

Tweak the Submit Button:

The button submit at the end of a landing page form, makes it look ominous and a huge responsibility. Instead have a freebie CTA button like – Get your free E-Book today, Download brochure, or Click to get voucher, etc. Make the button three dimensional for additional visual stimulation to engage and convert. 

Any search for the Best web development company in Chennai will direct you to Open Designs, the Best Web Design Company in Chennai. Our master web developers craft websites and landing pages with the highest possible conversions. 


Does dark mode website design really help your business?

Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.

What are the benefits of web designs services?

Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.

What are the newest trends in website design?

Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.

What is the best way to build your website?

Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.

  1. Choose a web developer. Find a web developer with experience and knowledge of website design.
  2. Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
  3. Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
  4. Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
  5. Publish your website: Now that your website is designed and done, you are ready to publish it.

What are the most important principles of web design?

By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.

  • Ensure the website loads fast, as this reduces website abandonment.
  • Show your intent on every page so customers landing on any page are aware of what your business does.
  • Keep it simple so you don’t distract visitors from their purpose, with too many elements.
  • Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
  • Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
  • Use simple, attractive and value adding content that can convince visitors into becoming customers.
  • The site must be mobile friendly for customers to access it on the go.

What is the purpose of website design?

Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.

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