If you are a new brand or business looking to launch yourself into the online market, or a seasoned business looking at renovating your online image, then you will need a Website Under Construction page. The Best Web Design Companies have always used the Under Construction page for creating a buzz in the online community about the brand.
Let’s look at how some of the best web design companies in India are turning the Under Construction page into lead generating tools.
What is a website Under Construction page?
Website Under Construction pages are like curtains in a theatre. It screens the preparations from the audience. Essentially it is a web page that conveys to the viewers that your website is still being built and not ready for viewership.
Components of an Under Construction page
An Under Construction page will hide your website by blocking all navigation to any of its other pages. Simply stating that your site is under construction will leave the visitor with no clue as to when it will start operating again. This may lead to loss of interest and potential loss of the customer itself. Therefore an Under Construction page should have the following details.
- Why the site is temporarily down.
- Potential date and time for the site launch.
- Content that retains the customer’s interest.
- Promotions for the upcoming launch.
- Keywords relevant to search engine algorithms.
So what are the best Web design companies in India featuring on these pages…
The Under Construction message:
Most websites go with a standard – Website under construction. To engage with the audience, be sure to explain why your website is down. Crisp copy with a simple informative statement makes your brand look professional. For additional information, based on the visitor’s interest, add a landing page. Don’t clutter the Under Construction page.
Some use the phrase – We are temporarily unavailable. The word “Temporary”, doesn’t specify when your site will be back online. Your site can literally be forgotten by your audience. Mention a specific time frame after which they can check back in, if not the exact date and time. If you have a loyal customer base, include a sign-up form to notify them when your website is live.
Include an apology for the inconvenience caused if you had been a previously operational site. Follow this with a Thank you to the customer for their patience.
The Under Construction Graphics
Your website looks great with exciting visuals, and you can’t wait for it to go live. Meanwhile, your Under Construction page conveys the message in text. Keep in mind that before your actual website, the Under Construction page is their first introduction to your brand. It needs to be as aesthetically pleasing as your actual site.
Place your logo and brand colour theme in prominence to convey that the visitors are looking at the launch curtains of your website.
Regardless of the readiness of the site, you may still be open for offline business. You do not want to miss out on the potential of offline customers, and that is why the best web design companies in India, always include the client contact information on the Under Construction pages. It leaves an open channel for communication, which captures leads even without your website being functional.
SEO optimized Under Construction pages
Inactive websites automatically go down in the Search Engine rankings. If you had an existing website with an existing SEO strategy, it will still lose its momentum when the website is undergoing work. To keep your website relevant to Search Engines, subtly include keywords within the Under Construction page copy. Keep it simple and clear, without diluting the information by overloading it with keywords.
Call to Actions – CTAs
The Under Construction page can still be used to interact and engage the customer by adding CTAs. Subscription sign-ups, promo offers for pre-booking products or services, offline consultations, access to informational resources, etc are great for SEO too.
We are Open Designs, a web development company in Chennai, experts in crafting successful lead generating websites and web pages. Through the perfect combination of copy and graphics, our web design services ensure that our client sites stay ahead of Search engine algorithms for maximum visibility.