If you are a new brand or business looking to launch yourself into the online market, or a seasoned business looking at renovating your online image, then you will need a Website Under Construction page. The Best Web Design Companies have always used the Under Construction page for creating a buzz in the online community about the brand.
Let’s look at how some of the best web design companies in India are turning the Under Construction page into lead generating tools.
What is a website Under Construction page?
Website Under Construction pages are like curtains in a theatre. It screens the preparations from the audience. Essentially it is a web page that conveys to the viewers that your website is still being built and not ready for viewership.
Components of an Under Construction page
An Under Construction page will hide your website by blocking all navigation to any of its other pages. Simply stating that your site is under construction will leave the visitor with no clue as to when it will start operating again. This may lead to loss of interest and potential loss of the customer itself. Therefore an Under Construction page should have the following details.
- Why the site is temporarily down.
- Potential date and time for the site launch.
- Content that retains the customer’s interest.
- Promotions for the upcoming launch.
- Keywords relevant to search engine algorithms.
So what are the best Web design companies in India featuring on these pages…
The Under Construction message:
Most websites go with a standard – Website under construction. To engage with the audience, be sure to explain why your website is down. Crisp copy with a simple informative statement makes your brand look professional. For additional information, based on the visitor’s interest, add a landing page. Don’t clutter the Under Construction page.
Some use the phrase – We are temporarily unavailable. The word “Temporary”, doesn’t specify when your site will be back online. Your site can literally be forgotten by your audience. Mention a specific time frame after which they can check back in, if not the exact date and time. If you have a loyal customer base, include a sign-up form to notify them when your website is live.
Include an apology for the inconvenience caused if you had been a previously operational site. Follow this with a Thank you to the customer for their patience.
The Under Construction Graphics
Your website looks great with exciting visuals, and you can’t wait for it to go live. Meanwhile, your Under Construction page conveys the message in text. Keep in mind that before your actual website, the Under Construction page is their first introduction to your brand. It needs to be as aesthetically pleasing as your actual site.
Place your logo and brand colour theme in prominence to convey that the visitors are looking at the launch curtains of your website.
Regardless of the readiness of the site, you may still be open for offline business. You do not want to miss out on the potential of offline customers, and that is why the best web design companies in India, always include the client contact information on the Under Construction pages. It leaves an open channel for communication, which captures leads even without your website being functional.
SEO optimized Under Construction pages
Inactive websites automatically go down in the Search Engine rankings. If you had an existing website with an existing SEO strategy, it will still lose its momentum when the website is undergoing work. To keep your website relevant to Search Engines, subtly include keywords within the Under Construction page copy. Keep it simple and clear, without diluting the information by overloading it with keywords.
Call to Actions – CTAs
The Under Construction page can still be used to interact and engage the customer by adding CTAs. Subscription sign-ups, promo offers for pre-booking products or services, offline consultations, access to informational resources, etc are great for SEO too.
We are Open Designs, a web development company in Chennai, experts in crafting successful lead generating websites and web pages. Through the perfect combination of copy and graphics, our web design services ensure that our client sites stay ahead of Search engine algorithms for maximum visibility.
Dark Mode website design has been adopted by some of the biggest technology giants out there. Needless to say dark mode is projected as a beneficial aid to the customers who use their tech rather than as a beneficial feature to the service provider. Dark Mode is easy on the user’s eyes, especially in low light or at night. The dark design stretches their battery consumption enabling them to spend longer hours on their phones without having to charge the phone. The design is also aesthetic focussing more on text over a dark background that pops out. The search engine doesn’t have a preference for dark mode over light, but the higher number of users automatically signals the search engine to improve the ranking of the site.
Web design services help you give a great first impression to your customers. Professionally designed webpages get good customer retention rates. Good web design goes hand in hand with SEO strategies. Search Engines rank sites with good design higher in the results pages. Web design services automatically optimise the website to attract high volume of visitors. This traffic also results in increased conversions. A professionally designed website gives the impression that your site and business are reputed with good credibility. It can subtly boost your conversions. An expert web design service will set you up with a site that projects the personality of your brand perfectly. It sets the right tone of communication that nudges the customers towards the call to action. It enhances the customer experience earning their loyalty.
Website design has come a long way from the basic blue and white theme with black text to colourful, interactive spaces that have become even primary source of income for businesses. Here are the latest trends in web design that will keep you on top of the industry. Parallax Animation: The foreground is designed to move faster than the background creating a 3D visual effect. Neumorphism: Digital embossing with soft backgrounds with overlay elements that have a shadow to lift them off the screen. Dark Mode: Like mobile apps websites too are turning to dark mode to give viewers a comfortable experience. Pastel Colours: Businesses are going with pastel colour themes to give a visually soothing customer experience. Scrolling transformations: The elements on the screen are designed to move and transform with scrolling creating a video like effect.
Congratulations on your decision to make a website for your business. Follow these steps for the best way to build a successful website.
- Choose a web developer. Find a web developer with experience and knowledge of website design.
- Choose an initial web template. Select a suitable template and ask your developer to build and customise on it.
- Edit and Review the site. Insert your content, images and graphics in the website. Before launching it, test the site’s performance to work out the kinks.
- Create a domain. A domain is the unique address of your site and has to be registered with a domain provider.
- Publish your website: Now that your website is designed and done, you are ready to publish it.
By now a lot of businesses have realised the importance of good web design. However there are some important principles that need to be followed to ensure that your website turns out perfect.
- Ensure the website loads fast, as this reduces website abandonment.
- Show your intent on every page so customers landing on any page are aware of what your business does.
- Keep it simple so you don’t distract visitors from their purpose, with too many elements.
- Make the navigation as easy as possible, with any part of the website accessible in 3 clicks.
- Maintain the hierarchy in the layout. You don’t want your customers to keep scrolling back up each time they want to refer something.
- Use simple, attractive and value adding content that can convince visitors into becoming customers.
- The site must be mobile friendly for customers to access it on the go.
Your website is the first impression that an online customer gets of your business. It is important to make a positive impact on your clients. The website design has the potential to convert a random visitor to a customer and boost organic sales. A great web design will keep customers loyal to your brand as they find the platform comfortable and convenient to use. It provides a good UI/UX to your clients and nurtures your leads. Better the website design, more the engagement with it, bringing in more traffic. It improves the accessibility of your website to a wider audience. It has a significant influence on the brand image and it is important that you get professionals to design your website.